myMix Nutrition
myMix Nutrition was an online direct-to-consumer platform offering customizable, ready-to-mix powder supplements. The company's domain is now parked at GoDaddy and it appears to no longer be operational.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
myMix Nutrition firmographics
Firmographics- Name
- myMix Nutrition
- Website
- https://mymixnutrition.com
- Company type
- Private
- Operating status
- Closed
- Short description
- myMix Nutrition was an online direct-to-consumer platform offering customizable, ready-to-mix powder supplements. The company's domain is now parked at GoDaddy and it appears to no longer be operational.
- Ownership category
- akta.pro rank
myMix Nutrition industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food Manufacturing (311), Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
- akta.pro secondary industry
- Fortified & Enriched Foods Manufacturing (Vitamins/Minerals, Iodized/Supplemented) (AFAKAJAB)
Keywords
myMix Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
myMix Nutrition product offering
Product offeringCore offering
myMix Nutrition is an online purchasing platform that offers top-grade, customizable, ready-to-mix powder supplements. The company sold its own nutritional powder products directly to end consumers through its e-commerce website at mymixnutrition.com.
Differentiator
Problem solved
Functional benefit
Companies that use myMix Nutrition
Customer profileIdeal customer profiles1 record
myMix Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
myMix Nutrition competitors and assessment
Company assessmentDirect peers
- Care/of: Care/of offered personalized vitamin and supplement packs via a D2C online platform with customization based on individual health goals — directly comparable to myMix Nutrition's customizable supplements concept.
- Huel: Huel offers ready-to-mix meal replacement and nutrition powders online, directly comparable to myMix Nutrition's customizable ready-to-mix powder supplement format.
- Thorne: Thorne is a supplement company offering personalized nutrition products including powder formats via D2C, with comparable offerings to myMix Nutrition.
- Baze: Baze offered personalized nutrition supplements based on blood testing, similar to the customization model myMix Nutrition pursued; Baze has itself wound down, underscoring the difficulty of this niche.
- Rootana (Root): Rootana (now Root) offers personalized supplements based on lifestyle data, comparable to myMix Nutrition's customizable nutrition offering.
- Ka'Chava: Ka'Chava sells plant-based ready-to-mix meal replacement powders through D2C channels, comparable to myMix Nutrition's ready-to-mix powder format.
- AG1 (Athletic Greens): AG1 sells a daily all-in-one ready-to-mix nutrition powder via D2C, targeting the same ready-to-mix powder supplement category as myMix Nutrition.
- Persona Nutrition: Persona provides personalized vitamin and supplement packs based on individual assessments, parallel to myMix Nutrition's customization approach for supplements.
Broad incumbents
- GNC: GNC is a large, established retailer and brand of nutritional supplements including ready-to-mix powders, representing a broad incumbent in the same category as myMix Nutrition.
- Herbalife: Herbalife is a global nutrition company selling meal replacement shakes and powder supplements through direct selling, competing broadly in the same ready-to-mix powder space.
Market position
Customer concentration
myMix Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
myMix Nutrition leadership team
Management profileNumber of profiles
myMix Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myMix Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myMix Nutrition
What does myMix Nutrition do?
myMix Nutrition is an online purchasing platform that offers top-grade, customizable, ready-to-mix powder supplements. The company sold its own nutritional powder products directly to end consumers through its e-commerce website at mymixnutrition.com.
When was myMix Nutrition founded?
myMix Nutrition was founded in -1.
Who are myMix Nutrition's main competitors?
Direct peers on record are Care/of, Huel, Thorne, Baze, Rootana (Root), Ka'Chava, AG1 (Athletic Greens) and Persona Nutrition. Broad incumbents are GNC and Herbalife.
Does myMix Nutrition have an API?
No public API is recorded for myMix Nutrition.
What industry is myMix Nutrition in?
myMix Nutrition's product category is Nutritional Supplements. Its primary akta.pro industry code is AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars), with a secondary code of AFAKAJAB, Fortified & Enriched Foods Manufacturing (Vitamins/Minerals, Iodized/Supplemented). Its NAICS code is 311 and its SIC code is 2090.