Antonio Bernardo

What Antonio Bernardo does

Antonio Bernardo is a privately held Brazilian luxury jewelry brand founded in 1981 and headquartered in Rio de Janeiro. The company designs, produces, and sells handcrafted and industrially produced jewelry — including wedding bands, rings, earrings, necklaces, pendants, and bracelets — primarily in 18k gold (yellow, rose, white) and Sterling Silver 925, with select pieces incorporating Kimberley Process-certified diamonds graded to GIA standards and colored gemstones such as quartz, rubies, emeralds, sapphires, and tourmaline. The brand operates under the eponymous creative direction of founder Antonio Bernardo and combines artisanal craftsmanship with industrial production processes, with products priced between approximately R$690 and R$190,850.

Name

Antonio Bernardo

Website

https://antoniobernardo.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Antonio Bernardo is a Brazilian luxury jewelry brand founded in 1981, designing and selling handcrafted and industrially produced 18k gold and silver pieces — including wedding bands, rings, earrings, necklaces, pendants, and bracelets — directly to consumers through e-commerce and physical retail stores across Brazil.

Ownership category

akta.pro rank

Product category

Luxury Jewelry

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

akta.pro secondary industries

Custom Bridal & Engagement Design (CRAKAHAB), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Diamond Jewelry (CRAKAAAA)

Keywords

• Luxury jewelry
• Designer jewelry
• Wedding bands
• Gold jewelry
• Fine jewelry retail

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Product Sales: One-time purchase model for luxury jewelry items including rings, necklaces, earrings, bracelets, and pendants. Products are made from 18k gold (yellow, rose, white) and Sterling Silver 925. Prices range from approximately R$690 to R$190,850 per item. Installment payment available up to 10x.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Antonio Bernardo is a Brazilian luxury designer jewelry brand that designs, produces, and sells handcrafted and industrially produced jewelry — including wedding bands, rings, earrings, necklaces, pendants, and bracelets — primarily in 18k gold (yellow, rose, white) and Sterling Silver 925, set with Kimberley Process-certified diamonds graded to GIA standards and colored gemstones such as quartz, rubies, emeralds, sapphires, and tourmaline. The brand sells directly to consumers through its owned e-commerce platform (antoniobernardo.com.br) and physical retail stores across Brazil, with prices ranging from approximately R$690 to R$190,850, installment payments up to 10x, free shipping above R$1,000, custom engraving on wedding bands, and after-sales jewelry care services.

Product overview

Antonio Bernardo is a Brazilian luxury jewelry brand offering a comprehensive portfolio of handcrafted and industrially produced pieces. The core product lineup includes Alianças (wedding bands), Anéis (rings), Brincos (earrings), Colares (necklaces), Pingentes (pendants), and Pulseiras (bracelets), primarily in 18k gold and 925 silver. The brand features signature sub-collections including New Wish, Alianças Dany (stackable wedding bands), Coleção Meninas AB (children's jewelry), and personalized/custom jewelry services. Pieces incorporate diamonds, colored gemstones (quartz, rubies, emeralds, sapphires, tourmaline), and precious metals, with a focus on artisanal craftsmanship combined with sophisticated industrial processes. The brand also offers jewelry care and maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Alianças (Wedding Bands) Wedding bands and rings available in various styles including yellow gold, white gold, and rose gold 18k, with options featuring diamonds and colored stones. Sold directly to consumers via e-commerce and physical stores.
• Anéis (Rings) Rings in 18k gold and 925 sterling silver, featuring gemstones such as quartz, rubies, emeralds, sapphires, and diamonds. Sold directly to consumers via e-commerce and physical stores.
• Brincos (Earrings) Earrings in 18k gold and 925 sterling silver, including stud earrings, hoop earrings, and drop earrings with various gemstone options. Sold directly to consumers via e-commerce and physical stores.
• Colares (Necklaces) Necklaces in gold and silver, featuring pendant designs with gemstones including pink tourmaline. Sold directly to consumers via e-commerce and physical stores.
• Pingentes (Pendants) Pendants in silver and gold, including designs such as the Infinite medium pendant. Sold directly to consumers via e-commerce and physical stores.
• Pulseiras (Bracelets) Bracelets including the Piano bracelet (3 turns) and other designs in gold and silver. Sold directly to consumers via e-commerce and physical stores.
• New Wish Collection Featured signature designer collection showcased as a key brand collection. Sold directly to consumers via e-commerce and physical stores.
• Alianças Dany (Stackable Wedding Bands) Stackable wedding band collection designed to be worn together or separately, including variations like Dany Star, Dany Musical, Dany Concreta, Dany Ao Ponto, and Dany Princess with various gemstones. Sold directly to consumers via e-commerce and physical stores.
• Coleção Meninas AB (Children's Jewelry) Children's jewelry collection featuring items like Brinco Party, Anel Free Espiral, and Brinco Ginga in silver. Sold directly to consumers via e-commerce and physical stores.
• Personalizado (Custom Jewelry Service) Custom jewelry design service allowing customers to create personalized pieces, including custom engraving of up to 20 characters on wedding bands. Available directly to consumers via the brand's website.
• Jewelry Care and Maintenance Service Professional care and maintenance services for jewelry purchased from Antonio Bernardo, including cleaning instructions for gold, silver, diamonds, and pearl pieces. Available to customers via physical retail stores.

Quantifiable outcome

• Diamonds classified according to GIA standards (carat, color, clarity, cut) and measured one by one

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• H.Stern: Iconic Brazilian fine jewelry house with its own designer identity, owned retail stores, and DTC e-commerce. Highly comparable as a Brazilian designer-led jewelry brand with bridal and luxury positioning, though with a different design aesthetic and broader international footprint.
• Vivara: Largest publicly-traded Brazilian jewelry retailer operating e-commerce and a nationwide physical store network across gold, silver, and diamond jewelry. Direct competitor in Brazilian fine jewelry retail with overlapping customer segments and price points, though at materially larger scale.

Regional players

• Monte Carlo Joias: Brazilian fine jewelry retailer with physical stores and e-commerce selling gold, silver, and diamond jewelry. Direct competitor in the Brazilian retail market with overlapping bridal and gift segments, but with a more mass-market positioning than Antonio Bernardo.
• Saturno Joias: Brazilian jewelry retailer with brick-and-mortar presence selling gold, silver, and bridal jewelry. Comparable as a Brazil-focused retail competitor in similar price tiers and bridal segments, though with a less designer-driven brand identity.

Broad incumbents

• Bvlgari: LVMH-owned Italian luxury jeweler with strong bridal, colored-gemstone, and high-jewelry lines and global DTC retail. Comparable on use of colored gemstones (rubies, emeralds, sapphires, tourmaline), gold jewelry, and bridal focus, though at international luxury scale.
• Swarovski: Global crystal and jewelry brand with extensive Brazilian retail presence. Comparable in fashion jewelry, gifting, and physical-store retail model, but focused on crystal rather than gold and fine jewelry.
• Chow Tai Fook Jewellery: One of the world's largest jewelry retailers with gold and diamond bridal focus and extensive DTC retail. Comparable on gold jewelry manufacturing, bridal positioning, and omnichannel retail model, though operating primarily in Greater China rather than Latin America.
• Tiffany & Co. Global luxury jewelry icon with strong bridal and diamond heritage and DTC retail globally. Comparable on diamond quality standards, bridal positioning, and brand-led premium pricing, but operates at a significantly larger scale and broader international footprint.
• Cartier: Part of Richemont's luxury portfolio with high jewelry, bridal, and watch offerings sold through DTC boutiques worldwide. Comparable in fine jewelry and bridal category, though positioned at the high-jewelry / haute joaillerie tier well above Antonio Bernardo's price points.
• Pandora: Global branded jewelry company with extensive retail presence including Brazil. Overlaps in silver and gold jewelry, gifting occasions, and omnichannel retail, but operates at much larger scale and lower price-point emphasis (charms and fashion jewelry) than Antonio Bernardo's fine-jewelry positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/antoniobernardo_ab/?hl=pt-br
• Xx.com/design_ab
• Facebookfacebook.com/AntonioBernardodesignerbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antonio Bernardo