Muellbacher Personalberatung

What Muellbacher Personalberatung does

Muellbacher Personalberatung is an Austrian executive search and HR consulting firm headquartered in Vienna, founded in 2004 by Mag. Ute Muellbacher as a sole proprietorship. The firm operates with a small 1–10 person professional team and offers personnel search and selection, executive search via discreet direct approach (headhunting), Executive and Management Coaching, and Karriereberatung (career consulting) for individual candidates. Its customer base spans international corporations, Austrian SMEs and family-owned Mittelstand firms, public institutions, NGOs, and start-ups, with primary geographic focus on Austria and selective coverage of DACH and CEE markets.

The firm's underlying technology stack is lean and oriented around sourcing rather than platform delivery. Core capabilities include webhunting and social media recruiting, digital media and database-driven candidate search, and KI-Jobmarketing—an AI-assisted target-group addressing layer used within the recruiting workflow. Applicant management is delivered through the onlyfy one platform (New Work SE), which provides XING and LinkedIn integration and a Candidate Center for applicants. The firm is GDPR-compliant, employs SSL-encrypted transmission, and holds a registered word and figurative trademark for the MUELLBACHER brand. There is no proprietary software product, app, or platform sold externally.

The business model is professional services: project-based, quote-based engagements for customised search mandates and executive coaching, with the founder directly involved from briefing through placement decision. Go-to-market is sales-led and founder-driven, relying on long-term partnerships with a deliberately limited client base, direct outreach to HR managers and executives, the firm's bilingual website, and the onlyfy one job portal for candidate-side acquisition. There are no paid marketing channels, no resellers, and no platform revenue; all revenue derives from professional fees.

Name

Muellbacher Personalberatung

Legal name

MUELLBACHER Personalberatung

Website

https://muellbacher.at

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Muellbacher Personalberatung is a Vienna-based, founder-owned boutique executive search and HR consulting firm serving Austrian corporates, SMEs, public institutions, NGOs, and start-ups across DACH and CEE markets.

Ownership category

akta.pro rank

Product category

Executive Search and Recruitment Consulting

NAICS

Executive Search Services (561312)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)

Keywords

• Executive search services
• Personnel consulting
• Direct approach headhunting
• Career advisory
• Management coaching

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personnel Search & Selection: Professional fees for customized recruitment projects including personnel search, selection, and placement for key positions. Project-based engagements for corporate clients.
2. Executive Search / Direct Approach: Premium executive search services involving discreet direct approach (headhunting) for management and C-level positions. End-to-end consulting from briefing to staffing decision.
3. Executive Coaching: Leadership development and coaching services for executives and management personnel. Sparring partner services for leadership topics.
4. Career Consulting: Career advisory services for private individuals including career orientation, application consulting, and career planning.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Muellbacher Personalberatung provides personnel search and selection (Personalberatung) and discreet direct-approach executive search for management, C-level, and specialist positions in Austria with DACH and CEE coverage. The firm also delivers executive coaching, management coaching, and career consulting services for individuals, supported by AI job marketing, webhunting, social media recruiting, and database search capabilities.

Product overview

Muellbacher Personalberatung is a professional HR consulting firm offering a unified suite of recruitment and human resources services. The core service offerings are Personalberatung (Search & Selection) for personnel search and selection, and Executive Search for discreet direct approach to management and specialist positions. Additional supporting services include Executive Coaching and Management Coaching for leadership development, as well as Karriereberatung (Career Consulting) for individual career planning. The company operates primarily in Austria with coverage in the DACH region and CEE countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalberatung (Search & Selection)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Abaton EDV-DienstleistungsgmbHminorOthersWeb hosting provider as data processor under GDPR. Handles technical infrastructure for website operations.
• RSB Austrian Tax Partner Steuerberatung GmbHminorOthersTax consulting firm providing accounting and tax advisory services as a data processor.
• New Work SE (onlyfy one)coreTechnology or IntegrationDigital applicant management system provider. Powers the company's job portal and Candidate Center with XING and LinkedIn integration for candidate sourcing and application processing.
• Oskar IT GmbHminorOthersIT service provider supporting company technology infrastructure as a data processor.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hays plc: Global recruitment and workforce solutions firm with established operations across DACH and CEE. Competes for senior and specialist permanent placements, though its portfolio spans broader workforce solutions than executive search alone.
• Robert Half International: Global staffing and recruitment firm with significant DACH presence through Robert Half and subsidiary brands. Overlaps with Muellbacher's permanent placement and search-and-selection services but at far broader scale across all functional levels.
• Korn Ferry: Global organizational consulting firm whose executive search and recruitment process outsourcing segments compete with Muellbacher at the top of the market. Far broader portfolio (assessment, RPO, talent consulting) than the boutique's narrow search focus.

Direct peers

• Spencer Stuart: Global executive search firm with strong DACH and CEE practices. Direct competitor for senior management and C-level mandates among international corporations and family-owned enterprises — Muellbacher's core client set.
• Stanton Chase: Global executive search partnership with deep European coverage. Directly comparable on the core service — discreet headhunting for C-level and management roles — and competes for similar client profiles.
• Heidrick & Struggles: International executive search and leadership advisory firm operating across DACH. Overlaps directly with Muellbacher's executive search, succession planning, and leadership advisory offerings.
• Pedersen & Partners: Executive search firm founded in Vienna with concentrated DACH and CEE coverage. Closely comparable boutique-style competitor for executive search mandates among emerging markets, SMEs, and family-owned businesses.
• Egon Zehnder: Swiss-founded global executive search firm with deep DACH presence and a board-level practice. Closely comparable in end service — discreet headhunting for C-level and management mandates — but operating at vastly larger scale than Muellbacher.
• Amrop: International executive search partnership with strong presence in Austria, DACH, and CEE. Direct competitor for C-level and senior specialist mandates among SMEs, family businesses, and mid-caps that mirror Muellbacher's segment focus.
• Signium International: International executive search firm with established DACH and CEE practices, focused on senior leadership and board appointments. Competes head-to-head for C-level mandates among international and family-owned businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/muellbacher.personalberatung

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muellbacher Personalberatung