What Performance Fact does

Performance Fact, Inc. is an Oakland, California-based educational research center and professional services consultancy founded in 1997 by Mutiu Fagbayi. The firm serves K-12 public school districts, county and state Departments of Education, and individual schools, focusing on districts serving traditionally underserved students (low-income, students of color, English learners, Special Education). Its service portfolio is organized into four pillars: Strategic Planning, Leadership for Results, School Transformation, and Leading with Data, each delivered through a structured engagement model rather than a software platform.

The firm's core IP is a set of proprietary methodologies — a six-phase strategic planning process, Data Summit™ (collaborative 6-12-week instructional reflection cycles), 4-Lens Analysis of Student Data™, the Getting A Win! school improvement strategy, the Vital Signs Scorecard™ monitoring tool, and Cycles of Enquiry. These frameworks support district-level activities such as vision-setting, equity goal development, multi-plan alignment (e.g., LCAP, Full Service Community School Plan, Graduate Profile), leadership coaching, school transformation, and program evaluation. Performance Fact operates with 11-50 employees (a small senior team including an Executive Director of Data, Analysis, and Performance and a Director of Operations) and has served 100+ districts across 21 U.S. states.

Revenue is generated entirely through professional services engagements — project-based work, ongoing partnerships, and retainer arrangements — sold via direct consultative engagement with district leadership. Pricing is quote-based and not publicly disclosed. The firm's go-to-market is overwhelmingly referral-driven, with a documented 97% referral rate from 2019-24 (35 of 36 clients referred by other clients). Marketing is light: a website with downloadable brochures and sample client strategic plans, LinkedIn/Facebook/Twitter profiles, and an inquiry form. The company is privately held with no disclosed institutional investors or funding rounds and operates as a founder-controlled, independent consultancy.

Name

Performance Fact

Legal name

Performance Fact, Inc.

Website

https://performancefact.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Performance Fact is a private Oakland-based educational consultancy founded in 1997 that provides strategic planning, leadership development, school transformation, and data analysis services to K-12 school districts and state education agencies across 21 U.S. states, using a set of proprietary facilitation methodologies and a referral-driven sales model.

Ownership category

akta.pro rank

Product category

Education Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Educational Support Services (6117)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Institutional Planning, Performance Management & Accreditation Liaison (EDADAKAM)

akta.pro secondary industries

District Accountability, Performance & Improvement Offices (EDADABAI), Institutional Effectiveness & Continuous Improvement Reviews (EDADAGAD), Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH)

Keywords

• K-12 strategic planning
• Education consulting services
• School improvement consulting
• Leadership development education
• Data-informed decision making

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services Consulting: Performance Fact generates revenue through professional services engagements with school districts and educational organizations. Services include strategic planning, leadership development, school transformation, and data analysis consulting. Engagement models include project-based work, ongoing partnerships, and retainer arrangements for sustained support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Performance Fact is a professional services consultancy that partners with K-12 school districts and state/county education agencies to deliver strategic planning, disciplined implementation, leadership development, school transformation, and data-informed decision-making services. Engagements are customized around proprietary methodologies such as a 6-phase strategic planning process, Data Summit™ cycles, 4-Lens Analysis of Student Data™, Getting A Win!, and the Vital Signs Scorecard™, with particular emphasis on equity-focused improvement for districts serving traditionally underserved student populations.

Product overview

Performance Fact offers a portfolio of professional services organized under four main service lines: Strategic Planning (SP-1 Strategic Plan, SP-2 Disciplined Implementation), Leadership for Results (LR-1 Leadership In Action Network, LR-2 Coaching For High Performance, LR-3 Getting It Done!), School Transformation (ST-1 Intensive School Transformation Process, ST-2 Actualizing Your Portrait of a Graduate), and Leading with Data (LD-1 Data Culture, LD-2 Data Summit, LD-3 Program Review & Evaluation). The company also offers named service offerings including Data Summit™, 4-Lens Analysis of Student Data™, Vital Signs Scorecard™, and Cycles of Enquiry. These services work together as an integrated consulting approach that helps school districts clarify vision and goals, implement strategic plans with discipline, improve teaching and leadership practices, and build data-informed cultures. The company operates as a professional services firm rather than a software platform, providing expert facilitation, coaching, and technical assistance to educational organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• SP-1 Strategic Plan

Quantifiable outcome

• 97% client referral rate (35 out of 36 clients referred by other clients, 2019-24)
• +2 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Bill & Melinda Gates FoundationcoreStrategic or Co-development PartnerBill & Melinda Gates Foundation is listed as a West Coast client, indicating a partnership or consulting engagement focused on education initiatives, likely related to strategic planning and school improvement in districts receiving Gates Foundation support.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TNTP (The New Teacher Project): National nonprofit that partners with school districts on teacher and leader development, talent strategy, and school improvement. Overlaps with Performance Fact on leadership development and district transformation engagements, but operates at significantly larger scale and with a broader policy footprint.
• Insight Education Group: Education consulting firm providing professional development, coaching, and instructional leadership support to K-12 districts. Comparable in delivering coaching and leadership capacity-building services to school systems, though typically more instruction-focused than Performance Fact's strategic planning emphasis.
• Bellwether Education Partners: Nonprofit education-focused consultancy that advises school districts, states, and education organizations on strategy, talent, and policy. Closely comparable to Performance Fact in serving K-12 leaders with strategic planning and improvement support, but operating at a larger scale and with broader policy advocacy scope.
• Education Resource Strategies (ERS): K-12-focused consulting organization that partners with districts and states to redesign resource use, improve equity, and strengthen strategy execution. Directly comparable to Performance Fact's strategic planning, data-informed decision-making, and equity-centered district transformation work.
• International Center for Leadership in Education: Organization providing leadership coaching, school improvement, and customized district services with a focus on rigor and relevance. Comparable niche player offering strategic planning and leadership support to K-12 districts, overlapping on Performance Fact's Leadership for Results and School Transformation service lines.

Others

• Corwin (Corwin Press): Education publisher and professional learning provider offering books, courses, and consulting services to K-12 educators and leaders. Adjacent to Performance Fact's Leadership for Results service line through its professional learning catalog, but operates as a publishing and PD platform rather than a district-level consulting practice.
• ASCD: Nonprofit membership organization for educators focused on professional learning, instructional leadership, and whole-child education. Adjacent rather than directly competing; comparable customer base (district and school leaders) and overlaps on leadership development themes, but delivers through membership, publications, and PD rather than bespoke consulting.

Broad incumbents

• American Institutes for Research (AIR): Major behavioral and social science research organization with a substantial K-12 practice offering evaluation, technical assistance, and improvement services to districts and states. Comparable on district improvement and program evaluation, but at vastly greater scale and scope than Performance Fact.
• McKinsey & Company (Education Practice): Global management consultancy with a dedicated K-12 and higher education practice advising districts, states, and education organizations on strategy, operations, and transformation. Overlaps on strategic planning and district improvement but offers a much broader portfolio and pricing tier than Performance Fact.
• WestEd: Large nonpartisan education research and service agency providing technical assistance, evaluation, and capacity-building to districts, states, and federal agencies. Overlaps with Performance Fact on district improvement and data-informed practice, but serves a broader portfolio of research and policy mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pfactinc
• Facebookfacebook.com/performancefact
• LinkedInlinkedin.com/company/performance-fact-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Fact