Tarraf
- Company typePrivate
- Founded1980
- HeadquartersSão José do Rio Prêto, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tarraf does
Tarraf Incorporadora is a privately held Brazilian real estate developer headquartered in São José do Rio Preto, São Paulo state, operating in the northwest São Paulo corridor. The company develops and markets mixed-use and residential projects across three secondary cities — São José do Rio Preto, Ribeirão Preto, and Araçatuba — with a current portfolio of six named developments spanning entry-level studios (Brasília Square from R$430,000; TARRAF STUDIOS from R$697,000) through luxury 3-suite apartments (Almaviva from R$1,124,000; ARTSE from R$1,950,000). Its differentiator is a mixed-use live-work-play programming model, including physical integration with anchor retail destination Shopping Iguatemi in both São José do Rio Preto and Ribeirão Preto.
Tarraf firmographics
Firmographics- Name
- Tarraf
- Legal name
- Tarraf Incorporadora
- Website
- https://tarraf.com.br
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tarraf industry classification
Industry- Product category
- Real Estate Development
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)
- akta.pro secondary industry
- Real Assets — Operating Platforms & Direct Investments (FSAAAKAL)
Keywords
Where Tarraf is headquartered
LocationHeadquarters
- HQ city
- São José do Rio Prêto
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Tarraf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Studio units (33-48m²) — entry-level residential/commercial |
| Unit Pricing | Multi-year contract | Commercial rooms/offices (43-900m²) — mixed commercial spaces |
| Unit Pricing | Multi-year contract | Residential apartments (2-3 bedroom, 67-237m²) |
Distribution channels3 records
Marketing channels5 records
Tarraf product offering
Product offeringCore offering
Tarraf Incorporadora develops, markets, and sells residential and mixed-use real estate developments — including studios, apartments, and commercial rooms — across secondary cities in São Paulo state (São José do Rio Preto, Ribeirão Preto, and Araçatuba). Projects are sold via per-unit pricing, with portfolio prices ranging from R$430,000 for entry-level studios to R$1,950,000 for high-end 3-suite apartments (183-237m²).
Product overview
Tarraf is a Brazilian real estate developer (incorporadora) based in São José do Rio Preto, São Paulo. The company develops residential and mixed-use real estate projects across multiple cities in São Paulo state, including Araçatuba, Ribeirão Preto, and São José do Rio Preto. The product portfolio consists of six named real estate developments: Brasília Square (studios and commercial spaces), TARRAF STUDIOS (integrated with Shopping Iguatemi), INFINITY TOWERS (mixed-use), ARTSE (luxury apartments), Almaviva (high-end), and Ipanema (residential). The company operates a client portal for existing customers and offers property search functionality through its website. Tarraf is not a technology platform but rather a traditional real estate developer offering physical property products.
Differentiator
Problem solved
Functional benefit
Products and services
- Brasília Square by Tarraf Mixed-use development featuring studios (from 33m²) and commercial spaces (from 44m²) located on the main avenue of Araçatuba, São Paulo, priced from R$430,000. Marketed as the point where Araçatuba meets.
- TARRAF STUDIOS Studio apartments (48m²) integrated with Shopping Iguatemi in Ribeirão Preto, combining hotel-like comfort with studio autonomy and urban connectivity, priced from R$697,000.
- INFINITY TOWERS by Tarraf Mixed-use development in São José do Rio Preto that integrates residential, working, and living spaces in a single urban environment. Includes studios (35m²) and commercial rooms (43m² to 900m²), priced from R$770,000.
- ARTSE by Tarraf Luxury residential project in Ribeirão Preto ("Ilhas do Sul") targeting discerning consumers seeking refined elegance in an intimate setting. Three-suite units of 183m² and 237m², priced from R$1,950,000.
- Almaviva by Tarraf High-end residential project in Araçatuba featuring spacious, harmoniously designed apartments with authentic design. Three-suite units of 110m² and 140m², priced from R$1,124,000.
- Ipanema by Tarraf Residential apartment project in São José do Rio Preto offering 2-bedroom suites (67m²) and studios (41m²), priced from R$449,000.
Companies that use Tarraf
Customer profileSegments1 record
Ideal customer profiles1 record
Tarraf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tarraf partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Tarraf competitors and assessment
Company assessmentDirect peers
- Helbor Empreendimentos: São Paulo-based residential and commercial developer with a similar mid-market positioning and product mix. Comparable to Tarraf in customer base, project type, and regional concentration.
- EZTec: São Paulo-based residential developer with a long history and strong presence in the city's mid- to high-end segment. Directly comparable to Tarraf in developing apartments and mixed-use projects for the medium-to-upper income segment in São Paulo state.
- Cury Construtora: Brazilian residential developer with a strong presence in São Paulo and other states, including within secondary markets. Comparable to Tarraf in scale, product type, and geographic emphasis on São Paulo state.
- Trisul: São Paulo-based residential developer with a similar mid-market positioning and project mix including residential and commercial units. Comparable to Tarraf in target customer, product type, and regional focus.
- Even Construtora e Incorporadora: Mid-market Brazilian developer focused on residential and commercial projects, primarily in São Paulo. Comparable to Tarraf in scale, mixed-use product mix, and São Paulo concentration.
Broad incumbents
- MRV Engenharia: Brazil's largest residential construction company, focused on affordable and entry-level housing across the country. Relevant to Tarraf for its dominance in secondary and tier-2 Brazilian cities, the same market category Tarraf targets.
- JHSF Participações: Brazilian developer known for luxury and high-end mixed-use projects, including integrated retail and hospitality. Comparable to Tarraf's luxury segment (Almaviva, ARTSE) and mixed-use retail-anchored developments.
- Gafisa: Established Brazilian homebuilder with operations across multiple states and price points. While much larger than Tarraf, Gafisa is a useful overlay for mid-to-high residential development in São Paulo and secondary markets.
- Cyrela Brazil Realty: One of Brazil's largest residential real estate developers operating across São Paulo and other major markets. Comparable to Tarraf in the residential and mixed-use development vertical, but at national scale with much broader geographic reach and capital base.
Emerging players
- Yoo (by Cyrela/Pirelli): Design-focused residential brand partnered with Cyrela, offering branded studio and apartment concepts in Brazil. Comparable to Tarraf's Tarraf Studios in concept (studio units integrated with retail/lifestyle destinations), though at higher price points and brand visibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tarraf social profiles
Digital presenceTarraf compliance and trust
Trust signalCompliance1 record
Tarraf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tarraf leadership team
Management profileNumber of profiles
Tarraf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tarraf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tarraf
What does Tarraf do?
Tarraf Incorporadora develops, markets, and sells residential and mixed-use real estate developments — including studios, apartments, and commercial rooms — across secondary cities in São Paulo state (São José do Rio Preto, Ribeirão Preto, and Araçatuba). Projects are sold via per-unit pricing, with portfolio prices ranging from R$430,000 for entry-level studios to R$1,950,000 for high-end 3-suite apartments (183-237m²).
Is Tarraf a public or private company?
Tarraf is a private company. It is classified as unknown and is currently operating.
When was Tarraf founded?
Tarraf was founded in 1980. It employs 11 to 50 people.
Where is Tarraf based?
Tarraf is headquartered in São José do Rio Prêto, Brazil, in the Latin America region.
Who are Tarraf's main competitors?
Direct peers on record are Helbor Empreendimentos, EZTec, Cury Construtora, Trisul and Even Construtora e Incorporadora. Broad incumbents are MRV Engenharia, JHSF Participações, Gafisa and Cyrela Brazil Realty. Yoo (by Cyrela/Pirelli) is listed as an emerging player.
Does Tarraf have an API?
No public API is recorded for Tarraf.
What industry is Tarraf in?
Tarraf's product category is Real Estate Development. Its primary akta.pro industry code is FSAEAJAE, New Development & Project Marketing (Pre-Construction Sales), with a secondary code of FSAAAKAL, Real Assets — Operating Platforms & Direct Investments. Its SIC code is 6552.