Fundación Quiera

What Fundación Quiera does

Fundación Quiera (legal name: Quiera, Fundación de la Asociación de Bancos de México A.C.) is the philanthropic foundation of the Asociación de Bancos de México (ABM), established in 1993 and headquartered at 16 de septiembre No. 27, Col. Centro, Mexico City. It operates as a civil association (A.C.) rather than a commercial enterprise, with a mission to strengthen civil society organizations serving children, youth at risk of street situations, and migrants across Mexico. Its core product is institutional strengthening services — including co-financing, capacity-building training, accompaniment by specialized Agentes Fortalecedores de Quiera (AFQs), and a tiered evaluation system (Platino/Oro/Plata/Bronce) — delivered to a network of 54 Instituciones Fortalecidas por Quiera (IFQs) across 18 Mexican states.

The foundation runs an annual Convocatoria Anual de Proyectos submitted via the Sistema de Información Quiera (SIQ) web platform, which represents more than 75% of the foundation's annual budget and disbursed MXN $25.18M in 2021 across 50 IFQs. Additional programming includes the annual Congreso Quiera (knowledge-sharing congress, 593 attendees in 2022), the Concurso de Dibujo y Pintura (youth art contest hosted at MUBO), scholarship programs (805 scholarships in the 2018-2019 cycle with 98.7% school retention), and specialty training partnerships with UNDP and Gastromotiva. In 2026, ABM announced a strategic renewal shifting the foundation's focus toward economic empowerment to combat inequality.

Fundación Quiera has no traditional revenue model; it is sustained by donations from ABM's 49 member banks, individual donors, and the annual Campaña de Cajeros ATM fundraising campaign (raised MXN $2.68M in the 2020-2021 cycle from 10 banks). All donations are tax-deductible in Mexico. The foundation has invested in institutional credibility via the AIT accreditation from CEMEFI at optimal level (2022) and a governance reform aligning its structure with the ABM guild, with McKinsey supporting strategic planning that concluded in 2022. Distribution is Mexico-domestic only, with no global footprint claim and geographic operations concentrated in CDMX (20 IFQs), Jalisco (6), Baja California (3), and Nuevo León (3).

Name

Fundación Quiera

Legal name

Quiera, Fundación de la Asociación de Bancos de México A.C.

Website

https://quiera.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Fundación Quiera is the philanthropic foundation of Mexico's banking association (ABM), founded in 1993. It strengthens a network of 54 civil society organizations (IFQs) across 18 Mexican states serving at-risk children and youth through co-financing, training, and capacity-building.

Ownership category

akta.pro rank

Product category

Nonprofit Foundation / Philanthropic Services

NAICS

Grantmaking and Giving Services (81321)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Civil society strengthening
• Nonprofit foundation services
• Youth welfare programs
• Institutional co-financing
• Philanthropic advisory

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Bank member donations and co-financing: Fundación Quiera receives donations from its 49 member banks of the Asociación de Bancos de México (ABM). These funds are then redistributed as co-financing grants to IFQs through the annual project call. The foundation also generates donations through the Campaña de Cajeros (ATM donation campaign), direct individual donations, and special campaigns like #NoPodemosParar during COVID-19.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fundación Quiera is a nonprofit foundation, created in 1993 under the Mexican Banking Association (ABM), that provides institutional strengthening and co-financing to civil society organizations serving children, adolescents, youth at risk of street situations, and migrant populations in Mexico. It aggregates donations from ABM member banks and channels resources, technical accompaniment, and capacity-building support to vetted CSOs (IFQs).

Differentiator

Problem solved

Functional benefit

Products and services

• Institutional strengthening programs for civil society organizations (IFQs) Capacity-building and technical accompaniment services delivered to Mexican civil society organizations that work with at-risk children, adolescents, youth, and migrants. Targeted at executive directors and institutional development leaders of CSOs.
• Co-financing of CSO programs for at-risk youth and migrants
• Foundation-led programs for children, youth, and migrants
• Aggregation and channeling of ABM member-bank donations

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• McKinsey & CompanycoreImplementation/ SI/ Consulting PartnerMcKinsey conducted strategic planning exercises with Fundación Quiera's executive team and Advisory Council members. The engagement resulted in a five-year action plan to guide decision-making for better resource investment, portfolio structure of institutions, and procurement source prioritization.
• Asesores para la Inversión Social (ASI)coreImplementation/ SI/ Consulting PartnerASI provided consulting and accompaniment to update the investment model and operational strengthening processes. The engagement aimed to consolidate the current model and improve accompaniment processes for IFQs using the Gestión para Resultados de Desarrollo (GpRD) methodology.
• Confío (Construyendo Organizaciones Civiles Transparentes)coreStrategic or Co-development PartnerAlliance with Confío to reinforce the evaluation process of IFQs regarding their degree of institutional and comprehensive strengthening. The collaboration adds a vision on the importance of evaluation in OSC operations to ensure efficiency and effectiveness.
• Pulso OSCcoreStrategic or Co-development PartnerParticipation in Pulso OSC, a platform that provides a diagnostic tool for civil society organizations. The 2021 diagnostic included 424 organizations, measuring vulnerability indices and providing data for sector improvement.
• CEMEFIcoreStrategic or Co-development PartnerCEMEFI promotes the AIT (Institucionalidad y Transparencia) accreditation. Fundación Quiera achieved the optimal level of accreditation, demonstrating compliance with legal, fiscal, transparency, and organizational standards.
• Bolsa Mexicana de Valores / MUBOcoreStrategic or Co-development PartnerPartnership with the Mexican Stock Exchange for the annual Concurso de Dibujo y Pintura. MUBO (Interactive Museum of the Mexican Stock Exchange) hosts the art exhibition of winning works, providing visibility to young beneficiaries' artistic talents.
• PNUD (UNDP)minorStrategic or Co-development PartnerPartnership for the model of training in rights, sustainable development, and inclusion. The third edition trained 260 people from 127 OSC in 23 Mexican states.
• EthnologyminorGTM or Marketing PartnerCollaboration launched a clothing collection inspired by drawings from IFQ beneficiaries for the annual drawing contest. Products sold with cause through the #LaCalleNosUne campaign.
• GastromotivaminorStrategic or Co-development PartnerGastronomy training for IFQ beneficiaries including a 5-month theoretical-practical course. Partner restaurants provide internship opportunities with potential for permanent employment.
• Pacto por la Primera InfanciaminorStrategic or Co-development PartnerJoined as Co-creator organization to promote the importance of early childhood intervention with vulnerable populations. Participation enables collaboration with experts, organizations, and decision-makers on early childhood issues.
• Nacional Monte de PiedadminorStrategic or Co-development PartnerPartner in the 'Jóvenes con Trabajo Digno' (Youth with Dignified Work) alliance launched on International Youth Day. Multi-sector alliance of OSC, foundations, research centers, and business organizations promoting dignified work for youth.
• Instituto Mexicano de Oftalmología (IMO)minorStrategic or Co-development PartnerProvided ophthalmological services through 17 jornadas (health days) at 12 IFQs in Queretaro, Michoacan, Veracruz, Jalisco, and CDMX, benefiting 1,086 people including children, youth, adults, and staff.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fundación Banorte: Foundation of Grupo Financiero Banorte, one of Mexico's largest banking groups. Operates community investment and education programs comparable in structure to Fundación Quiera's institutional-strengthening model.
• Fundación Alfredo Harp Helú: Mexican philanthropic foundation focused on social development, education, and indigenous communities. Comparable in scale and mission focus on Mexican vulnerable populations and institutional development.
• Fundación BBVA México: Philanthropic foundation of a major Mexican bank, operating similar programs in social investment, education, and civil society strengthening. Directly comparable in scope and donor base structure as a single-bank banking foundation.
• Fundación Santander México: Mexican arm of the global Santander Foundation, channeling banking-sector resources into education, employability, and social programs. Closely comparable model leveraging a banking platform for philanthropic impact.

Regional players

• JUCONI México: Mexican NGO specialized in therapeutic interventions for children in street situations and at-risk youth. Operates in a narrower geographic region but serves a highly overlapping beneficiary population with Quiera's IFQ network.

Broad incumbents

• Fundación Televisa: Large Mexican corporate foundation focused on education and child welfare, including programs for vulnerable youth. Comparable mission overlap with Quiera's child and youth beneficiary base, though operating from a media/conglomerate parent.
• Fundación Carlos Slim: One of the largest philanthropic foundations in Mexico, with programs spanning education, health, and economic empowerment. Significantly larger scale but operates in adjacent mission areas relevant to Quiera's 2026 economic empowerment pivot.

Others

• CEMEFI (Centro Mexicano para la Filantropía): Mexican philanthropy infrastructure organization that issues the AIT® accreditation held by Quiera. Acts as an ecosystem enabler and is highly relevant as a peer in the institutional-strengthening and accreditation ecosystem Quiera operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fundacionquiera
• YouTubeyoutube.com/user/FundacionQuiera1
• Facebookfacebook.com/fundacionquiera
• LinkedInlinkedin.com/company/fundacionquiera
• Instagraminstagram.com/fundacionquieramx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Quiera