Druck Verlag Ernst Vogel

What Druck Verlag Ernst Vogel does

Druck+Verlag Ernst Vögel GmbH is a family-owned printing and publishing company headquartered in Stamsried, Bavaria, founded in 1961 by Ernst Vögel. It operates an integrated print production facility spanning design, offset and digital printing, laser cutting and stamping, finishing, and bookbinding, complemented by a 2,750 sqm three-warehouse complex that handles storage, fulfillment, address management and invoicing for client materials. The company holds a ClimatePartner-certified climate-neutral printing capability, which is a notable sustainability differentiator for German public-sector and regulated-industry buyers.

The publishing arm is structured around five specialized imprints: VOB-Verlag (construction law handbooks and monthly Baurechts-/Vergaberechts-/Planerrechts-Report newsletters), Max Rein Verlag (vocational school materials in German, word processing and IT), CARE-LINE Verlag (kindergarten through secondary teaching materials), REFÜ-ABC (loose-leaf Bundeswehr administration reference updated for compensation and regulatory changes), and the Augsburger Reihe academic series (75+ works in partnership with the University of Augsburg). A separate Schornsteinfegershop storefront operates under an exclusive distribution arrangement with the ZIV guild association, restricted to Innungsmitglieder.

The company sells primarily to B2B and institutional customers — Bavarian state ministries, the Bavarian State Chancellery, the Bundeswehr, the Hanns-Seidel-Stiftung, construction firms and architects, schools, academic institutions, and guild-affiliated chimney sweeps — via direct sales and four segment-specific e-commerce shops with unit-priced SKUs and quantity breaks. Revenue streams are a mix of one-time print job revenue, recurring publishing subscriptions (especially the monthly legal and military administration reports), and professional services for warehousing and fulfillment. The company is led by managing directors Barbara Bucher and Karin Bucher, employs approximately 40 people, and wholly owns the Binderei und Versand Ernst Vögel GmbH subsidiary handling bookbinding and shipping.

Name

Druck Verlag Ernst Vogel

Legal name

Druck+Verlag Ernst Vögel GmbH

Website

https://voegel.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Druck+Verlag Ernst Vögel is a family-owned German printing and publishing company founded in 1961, offering integrated print production and specialized publishing in construction law, education, military administration, and trade-specific content for B2B and government clients.

Ownership category

akta.pro rank

Product category

Commercial Printing and Publishing Services

NAICS

Books Printing (323117), Book Publishers (51313), Printing and Related Support Activities (323), Printing (32311), Support Activities for Printing (323120)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732), Periodicals: Publishing Or Publishing & Printing (2721), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

Keywords

• Commercial printing services
• Book publishing
• Offset and digital printing
• Warehouse and fulfillment
• Specialty book publishing

Headquarters

HQ city

Stamsried

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Offset and Digital Printing Services: One-time print job revenue from offset and digital printing services for business cards, flyers, promotional materials, books, and custom printed products. Pricing based on quantity and specifications.
2. Publishing: Revenue from publishing and selling books and educational materials through multiple imprints (VOB-Verlag, Max Rein Verlag, CARE-LINE Verlag, REFÜ-ABC, Augsburger Reihe) covering construction law, vocational education, teacher resources, and general publishing.
3. Warehousing and Fulfillment: Storage and shipping services for customer products including posters, brochures, and printed materials with optional data processing, address management, and invoicing.
4. E-commerce Specialty Products: Online sales through Schornsteinfegershop of customized business supplies for chimney sweep professionals including printed forms, promotional items, and personalized marketing materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels2 records

Core offering

Druck+Verlag Ernst Vögel GmbH is a family-owned printing and publishing house operating since 1961 in Stamsried, Germany. The company offers complete in-house print production (offset and digital printing, design/typesetting, laser cutting, bookbinding and finishing) together with integrated warehousing, fulfillment and shipping services. It also publishes specialized books and periodicals through multiple imprints covering construction law, vocational education, teacher resources, military administration and academic topics, and sells customized business supplies to chimney sweep professionals through a dedicated online shop.

Product overview

Druck Verlag Ernst Vogel operates as a family-owned printing and publishing company with multiple divisions. The core offering is Druck+Verlag Ernst Vögel, which provides offset printing, digital printing, bookbinding, laser cutting, and warehouse/shipping services. The publishing arm comprises four sub-brands: VOB-Verlag (construction law publications), Max Rein Verlag (vocational school materials), CARE-LINE Verlag (educational materials for teachers), and REFÜ-ABC (military administration publications). The company also operates specialized online shops including Schornsteinfegershop for chimney sweep supplies and general e-commerce shops for each publishing division. Services include climate-neutral printing through ClimatePartner and comprehensive print production from design through finishing and distribution.

Differentiator

Problem solved

Functional benefit

Brands

• ALLES KLAR: School book series for the subject Business Administration/Accounting (Betriebswirtschaftslehre/Rechnungswesen) at Bavarian secondary schools (Bayerische Realschulen), covering all grade levels with textbooks, workbooks, and solution booklets.
• Augsburger Reihe
• Allgemein (General Publishing)
• VOB-Verlag
• CARE-LINE Verlag
• Max Rein Verlag
• REFÜ-ABC
• Schornsteinfegershop

Products and services

• Druck+Verlag Ernst Vögel (core printing and publishing division) The main division offering offset printing, digital printing, design/typesetting, reproduction, bookbinding, laser cutting, warehouse and shipping services, and climate-neutral printing options for commercial customers across Germany.
• VOB-Verlag Ernst Vögel Publishing imprint specializing in practical publications on private construction law, offering handbooks, text editions and forms for construction companies, architects, engineers and public and private clients, plus monthly newsletters Baurechts-Report, Vergaberechts-Report and Planerrechts-Report.
• Max Rein Verlag Publishing imprint for vocational and professional schools and self-study, focusing on German language, word processing/text processing and computer science materials with practice exercises.
• CARE-LINE Verlag Publishing imprint for teachers, educators, parents and students offering teaching materials for kindergartens, primary schools and secondary level I, as well as guides and learning aids supporting creativity and self-directed learning.
• REFÜ-ABC Loose-leaf reference collection for the German Federal Armed Forces administration covering soldier, employee and civil servant salaries, relocation tables, mileage allowances and travel allowances, regularly updated with relevant laws and regulations.
• Schornsteinfegershop Specialized online shop for chimney sweep guild members (Innungsmitglieder) offering business stationery, customer information materials, advertising items and personalized products with trademarked ZIV association logos.
• Laser Cutting and Engraving Services Laser cutting and engraving service for small print runs where expensive dies are not cost-effective, applied to paper, cardboard, plastic, wood and glass for items such as invitations, business cards and bespoke products.
• Warehouse and Shipping Services Storage and shipping services for posters, flyers and brochures on behalf of customers, including data processing with address management and invoicing, with three warehouses totaling approximately 2,750 sqm and equipment including franking machines, electric and gas forklifts and a 7.5-ton truck.

Quantifiable outcome

• Climate-neutral printing reduces environmental impact through verified CO2 offset projects certified by TÜV-Austria
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ClimatePartnercoreStrategic or Co-development PartnerClimatePartner, a leading solution provider for corporate climate protection, supports the company in implementing climate-neutral printing products: from CO2 emission calculation through offset to unique product labeling with ID numbers and certificates.
• Philosophische Fakultäten der Universität Augsburg (University of Augsburg)coreStrategic or Co-development PartnerCollaboration with the philosophical faculties of University of Augsburg on the 'Augsburger Reihe' academic publication series. More than 75 works published across three series: Historie-Sozialwissenschaft, Sprach- und Literaturwissenschaft, and Philosophie-Erziehungswissenschaft.
• ZIV - Zentralinnungsverband des Schornsteinfegerhandwerks (Central Guild Association of the Chimney Sweep Trade)coreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for ZIV trademarked products. The sale of printed materials with the trademarked association symbol of ZIV is restricted to guild members (Innungsmitglieder) only. Products include business cards, forms, signs, and promotional items.
• Bayerische Landeszentrale für politische Bildungsarbeit (Bavarian State Center for Political Education)minorStrategic or Co-development PartnerKey customer since early days. Services include publishing and printing, warehouse and fulfillment. Also prompted construction of first warehouse in 1978.
• Deutsche Bundespost (German Postal Service)minorChannel Partner/ Reseller/ DistributorLong-standing partnership for daily pickup of letters and packages. Company delivers Kaminkehrer-Zeitung and Baurechts-Report through postal service.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Merkur Druck / Druckerei Koch: Regional Bavarian/German commercial printing companies offering offset/digital printing and finishing to local and institutional clients. Comparable as a regional printing peer competing for the same Bavaria-based SMB and government customers in the same geographic footprint.

Direct peers

• WirmachenDruck: German online printing company focused on offset and digital printing for business customers with integrated finishing and delivery. Direct competitor in the same German SMB/B2B online printing category served by Vögel's shop-voegel.de and adjacent shops.
• Onlineprinters (print24 / diedruckerei.de): Germany-based online commercial printer with offset and digital printing, finishing, and fulfillment for B2B customers. Direct competitor in the German commercial printing space with similar e-commerce/self-serve go-to-market and integrated production-to-shipping workflow.
• Verlag C.H. Beck: Major German legal and tax publisher producing handbooks, commentaries, and loose-leaf works. Comparable as a peer in specialized German professional law publishing, addressing the same type of practitioner customer (lawyers, construction professionals) that Vögel targets with VOB-Verlag construction law publications.
• WEKA Media Publishing: German specialist publisher of professional reference works, loose-leaf collections, and trade content covering construction, administration, and vocational fields. Comparable as a vertical specialist publisher in adjacent niches (construction law, vocational training, professional administration), with similar subscription and loose-leaf supplement models.
• Werner Verlag: German specialist publisher focused on construction law, building regulations, and VOB-related content. Closely comparable as a direct peer in the same niche that VOB-Verlag Ernst Vögel operates in (construction law handbooks, reports, and updates for practitioners).

Broad incumbents

• Flyeralarm: Large German commercial printing and online print platform offering offset, digital, and large-format printing plus finishing and fulfillment. Comparable as a direct competitor in the same German commercial printing market with overlapping offset/digital + finishing capabilities, though at vastly greater scale and a much broader SMB customer base.
• CEWE Stiftung & Co. KGaA: German printing and photo services group with offset/digital print production, finishing, and direct-to-consumer e-commerce. Comparable as a German printing incumbent operating proprietary e-commerce shops for specialized consumer products (photo books, prints), mirroring Vögel's specialty online shops model.
• Stürtz GmbH (Walsrode printing group): Mid-sized German printing group offering offset, digital, finishing, and book production for publishers and institutional clients. Comparable as a printing incumbent serving German publishers and institutions with integrated book and document production, mirroring the integrated production-to-shipping model at Vögel.

Emerging players

• Friedrich Kiehl Verlag (NWB Verlag): German publisher of tax, accounting, and business education textbooks for vocational and secondary schools. Comparable as a peer in the vocational/Realschule textbook category where Max Rein Verlag and the ALLES KLAR series compete for the same teacher and student audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Druck Verlag Ernst Vogel