What Positivity Branding does

Positivity Branding is an Amsterdam-based brand identity and packaging design studio founded approximately 2013 (with a 2023 10-year anniversary milestone) and operating from a single studio at Sarphatipark 16 H, 1072 PA Amsterdam, Netherlands. The firm employs roughly 12 people representing 10 nationalities, supported by 35+ years of combined design experience, and operates under a four-day work week (Free Friday) policy. Its core services span brand strategy, naming, visual identity design, packaging design, sub-branding, brand guidelines, and 360-degree branding programs, delivered through direct client engagement on a project-based professional services model.

The studio's client base is enterprise-weighted and spans a deliberately diverse set of categories, including food and beverage (Violife, Bokma, Alembiq, Amaizin, Pacha de Cacao, Farm Brothers, Elbisco, OaYeah!, Hagelswag, Hands Off My Chocolate), financial services (WestlandUtrecht Bank, Optiver), healthcare (Althea, KNMG), travel and hospitality (Aldiana, Celestyal Cruises), yacht building (Oceanco), technology (The Hyve, Everon, Advidi, Sitly), and entertainment (KANE, Met Miljuschka). Notable multi-country engagements include the Violife vegan brand across 14 countries and the Aldiana club resort 360 rebranding across 10 clubs and 6 countries, demonstrating an ability to deliver globally scalable identity systems from a small team.

Positivity Branding generates revenue through project-based professional services engagements with enterprise clients, supplemented by pro bono work for social-impact organizations (e.g., Buzz Women). The studio has no external funding, is privately held and founder-owned, does not publicly disclose pricing or revenue, and has no disclosed patents, certifications, or technology platform. Marketing and lead generation rely on a portfolio-driven website, plus LinkedIn and Instagram channels. Recent portfolio additions dated through 2025 indicate ongoing business development activity across existing and new verticals.

Name

Positivity Branding

Legal name

Positivity Branding

Website

https://positivitybranding.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Positivity Branding is an Amsterdam-based design studio specializing in brand identity, packaging design, and 360-degree branding programs for enterprise clients across food and beverage, financial services, healthcare, travel, technology, and entertainment sectors.

Ownership category

akta.pro rank

Product category

Brand Identity Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand identity design
• Packaging design
• Corporate identity programs
• Visual identity systems
• Brand strategy

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Branding Services: Professional services revenue from brand identity design, packaging design, corporate identity programs, and related creative services. Projects range from full brand creation to redesigns and sub-brand development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Positivity Branding is an Amsterdam-based design studio that creates brand identities, packaging designs, and corporate identity programs for B2B clients. The studio delivers brand strategy, naming, visual identity systems, brand guidelines, sub-branding, and packaging solutions for clients ranging from local Amsterdam enterprises to global brands across 14+ countries.

Product overview

Positivity Branding is an Amsterdam-based design studio specializing in brand identities and packaging design. The company offers core services in brand strategy, visual identity creation, and packaging design, with notable 360-degree branding capabilities. Their portfolio demonstrates expertise across diverse categories including food & beverage, alcoholic drinks, bodycare, healthcare, finance, travel, and entertainment. Notable client projects include Aldiana resort branding, Oceanco megayacht identity, Violife vegan brand, Optiver trading firm rebrand, and Brouwerij 't IJ craft beer evolution. The studio also maintains a pro-bono initiative for social impact organizations and has implemented an internal Free Friday four-day work week policy.

Differentiator

Problem solved

Functional benefit

Brands

• Free Friday: A 4-day working week initiative where the entire agency takes Fridays off to promote creativity and work-life balance.

Products and services

• Brand Identity Design Strategic brand development including positioning, naming, visual identity systems, and brand guidelines for corporate and consumer brands. Delivered as a stand-alone service offering for client businesses.
• Packaging Design Creation of packaging solutions for food, beverage, cosmetics, and consumer products with focus on shelf presence and brand storytelling. Delivered as a stand-alone service offering for client businesses.
• 360 Branding Comprehensive branding across all brand touchpoints from corporate identity to sub-brands and activity branding for enterprise clients needing full-spectrum brand programs.
• Corporate Identity Programs Corporate identity development covering strategy, visual identity, logo, stationery, and brand systems for enterprises such as banks, trading firms, yacht builders, and healthcare groups.
• Brand Strategy and Naming Strategic brand positioning, naming, and sub-branding services supporting new product launches and full brand creation engagements for client companies.

Quantifiable outcome

• Violife brand implemented across 14 countries
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• BrandologyminorStrategic or Co-development PartnerPartnered with Brandology on the Bokma Genever brand redesign project, taking an evolutionary approach to refresh the iconic Dutch brand.
• KaapsminorStrategic or Co-development PartnerProduced the brand video and photography for Advidi's identity launch.
• 4eyesminorStrategic or Co-development PartnerCreated the photography for Pacha de Cacao's brand language and packaging.
• Marquis PalmerminorStrategic or Co-development PartnerPhotography work for Advidi's brand identity.
• Lemon Scented TeaminorStrategic or Co-development PartnerCollaborated on Leidseplein rebranding campaign, creating movies and poster campaign.
• DuivelseilandminorStrategic or Co-development PartnerCreated product photography for Hands Off My Chocolate packaging, integrated with Positivity's illustrations.
• NOSH Foodfilms & PhotographyminorStrategic or Co-development PartnerProvided photography for Hagelswag packaging project.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Interbrand: Global brand consultancy operating across strategy, naming, identity, and packaging. Competes for the same large rebranding engagements, particularly those tied to international rollouts.
• Pentagram: Largest independent design partnership globally, with partners practicing brand identity and packaging design. Competes for the same enterprise rebranding briefs but with vastly greater scale and geographic reach.
• Landor & Fitch: Global branding and design consultancy (WPP-owned) offering brand strategy, identity, and packaging at enterprise scale. Frequent shortlist competitor for the same multinational rebrands Positivity targets.

Regional players

• Karol Marketing: Independent creative/branding agency active primarily in Spanish-speaking markets with overlap in F&B and consumer brand work. Comparable craft, narrower geography.

Direct peers

• Edenspiekermann: Amsterdam- and Berlin-based brand strategy and design consultancy that competes directly for European enterprise rebranding briefs across F&B, mobility, and tech. Overlapping service offering and client profile.
• Total Design: Long-standing Amsterdam design agency with a similar end-to-end brand identity and packaging practice. Direct competitor for Dutch and European enterprise brand work.
• Saffron Brand Consultants: Independent strategy-led brand consultancy with strong packaging and identity credentials. Comparable in positioning (boutique, strategy-driven) and in the verticals it serves.
• Bulletproof: Independent brand and packaging design agency with a comparable boutique footprint and strong F&B and consumer goods client base. Direct competitor for consumer brand packaging briefs.
• Studio Dumbar: Rotterdam-based independent branding and identity studio with a comparable boutique size and an internationally recognized portfolio across cultural, public, and commercial clients. Closest geographic and structural peer to Positivity Branding.
• MetaDesign: International brand and design consultancy with offices across Europe and Asia, practicing identity and packaging at scale. Competes for the same multi-market rebranding work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/positivity-branding
• Instagraminstagram.com/positivity_branding
• Xx.com/wearepositivity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positivity Branding