Thomas Moore Financial Services

What Thomas Moore Financial Services does

Thomas Moore Financial Services is a privately held, full-service financial advisory practice operating as Thomas L Moore & Associates, LLC from a single office in Amarillo, Texas. Founded in 1996 by Thomas Moore, the firm serves individuals, families, and business owners in the Amarillo market with a consultative, relationship-based model spanning tax management strategies, investment management, retirement planning, estate conservation, and insurance products (annuities, long-term care, life, health, and disability income). The practice is led by Thomas Moore (primary financial advisor holding Series 7, 63, and 65 licenses) and Kimberly Mitchell (agent and partner), supported by what the firm describes as a small team of 1-10 employees.

The firm's core technology and platform stack is minimal: securities and investment advisory services are delivered through an affiliation with Osaic Wealth, Inc. (member FINRA/SIPC), which provides the regulatory broker-dealer infrastructure and custodial access. Beyond this, the firm operates a content-driven marketing website that includes a learning center, financial calculators, flipbooks, newsletters, videos, and a tax library — used primarily as top-of-funnel educational content rather than proprietary technology.

The business model combines fee-based advisory revenue (via Osaic Wealth) with commission-based insurance product sales. New client acquisition is driven substantially by the Dave Ramsey Endorsed Local Provider relationship, established in 2020, which channels referrals from Ramsey Solutions' audience. The firm has no disclosed funding, no venture or private equity backing, no parent company, no subsidiaries, and no M&A history — operating as an independent, owner-operated advisory practice with stable, long-tenured client relationships built over nearly three decades.

Name

Thomas Moore Financial Services

Legal name

Thomas L Moore & Associates, LLC

Website

https://thomasmoorefinancialservices.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Thomas Moore Financial Services is a privately held, full-service financial advisory practice in Amarillo, Texas, serving individuals, families, and local business owners with tax, investment, retirement, estate, and insurance planning since 1996.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Financial Coaching & Budgeting Advisory (FSAEAAAH)

Keywords

• Financial planning services
• Retirement planning
• Investment advisory
• Insurance products
• Estate planning

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Securities and Investment Advisory: Securities and investment advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC. Provides fee-based advisory services.
2. Insurance Products: Insurance products including annuities, long-term care insurance, life insurance, health insurance, and disability income insurance. Commission-based revenue from product sales.
3. Financial Planning Services: Customized financial planning including tax management strategies, investment management, retirement strategies, and estate conservation strategies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Thomas Moore Financial Services is a full-service financial advisory practice that provides personalized financial planning, investment management, retirement planning, and estate conservation strategies to individuals and business owners. The firm also sells insurance products including annuities, long-term care, life, health, and disability income insurance. Securities and investment advisory services are offered through its affiliated broker-dealer Osaic Wealth, Inc.

Product overview

Thomas Moore Financial Services is a full-service financial advisory firm offering a unified suite of financial planning services rather than a modular software product. The core offering consists of fee-based financial advisory services including tax management strategies, investment management, retirement strategies, and estate conservation strategies. The firm supplements its advisory services with educational tools including financial calculators (life insurance, loan payoff, Roth IRA conversion, federal estate taxes) and a comprehensive learning center with research articles, flipbooks, newsletters, and videos covering topics from retirement planning to risk management.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Management Strategies Tax management strategies help clients optimize their tax situation through planning and strategic approaches, integrated as part of the firm's broader financial planning services for individuals and business owners.
• Investment Management Investment management services help clients build and manage investment portfolios aligned with their financial goals, delivered through securities and investment advisory platforms at Osaic Wealth, Inc. (FINRA/SIPC member).
• Retirement Strategies Retirement planning strategies help clients prepare for and achieve financial security during retirement, including IRAs, 401(k) rollovers, and retirement income planning.
• Estate Conservation Strategies Estate conservation strategies help preserve and transfer wealth to beneficiaries while minimizing tax implications, including estate planning and trust-related guidance.
• Fee-Based Advisory Services Fee-based advisory services provide objective financial guidance without commission-based product sales, offered through Osaic Wealth, Inc. for clients who prefer a fee model.
• Annuity Products Annuity insurance products offered to clients via quote-based requests, providing retirement income and tax-deferred growth solutions.
• Long-Term Care Insurance Long-term care insurance products offered to clients via quote requests, covering extended care needs not covered by standard health insurance.
• Life Insurance Life insurance products offered to clients via quote requests, providing death benefit protection for beneficiaries.
• Individual Health Insurance Individual health insurance products offered to clients via quote requests, providing personal health coverage.
• Group Health Insurance Group health insurance products offered to business clients via quote requests, providing employee health benefits.
• Disability Income Insurance Disability income insurance products offered to clients via quote requests, providing income protection in the event of disability.
• 401(k) Planning Services 401(k) information and advisory services for business owners and individuals seeking 401(k) rollover support, accessed via the 401(k) Information Request quote form.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Dave Ramsey / The Lampo Group, LLCcoreGTM or Marketing Partner · 1 January 2020Dave Ramsey Endorsed Local Provider program connects the firm with Ramsey's audience of financially-conscious consumers seeking professional guidance. The firm pays Ramsey Solutions to participate in the program, which results in referral leads and marketing credibility.
• Osaic Wealth, Inc.coreTechnology or IntegrationSecurities and investment advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC. Osaic Wealth provides the regulatory and platform infrastructure for securities transactions and investment advisory services.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Northwestern Mutual: Insurance-and-investment hybrid firm combining life insurance, retirement planning, and wealth advisory for individuals and business owners. Closely mirrors Thomas Moore's blend of insurance commissions and fee-based advisory through local advisor relationships.
• Fisher Investments: Large independent RIA providing personalized investment management and retirement planning to high-net-worth individuals. Comparable fee-based investment advisory orientation, though with substantially larger AUM and different client profile.
• Cambridge Investment Research: Independent broker-dealer supporting thousands of independent financial advisors with securities, advisory, and insurance product access. Closely comparable independent-advisor affiliation model and product mix.
• SmartVestor (Dave Ramsey Pros Network): Dave Ramsey's referral network of vetted financial advisors across the U.S. Directly comparable because Thomas Moore participates in the related ELP program; competing Pros and ELPs target the same Ramsey-aligned customer base with similar services.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting independent financial advisors with compliance, technology, and product access. Directly comparable because Osaic Wealth (Thomas Moore's platform) operates in the same independent-advice ecosystem under common ownership/affiliation patterns.
• Edward Jones: Large U.S. full-service financial advisory firm offering retirement planning, investment advisory, and insurance products through a network of local branch advisors. Highly comparable business model and target customer (Main Street individuals and families), though at vastly greater scale.

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of independent advisors with securities, advisory, and insurance product platforms. Comparable independent-advisor business model with similar product breadth and advisor-customer focus.
• Ameriprise Financial: Broad financial services firm offering advice, investments, insurance, and banking through a national advisor network. Comparable to Thomas Moore's individual-focused retirement and wealth advisory offering, though with broader capabilities and scale.
• Raymond James Financial Services: Large diversified wealth management and investment bank with a sizable independent-advisor channel offering retirement, investment, and insurance planning. Comparable product mix and customer base, but operates at much larger scale with broader capabilities.
• State Farm Financial Services: Large multi-line insurer and financial services firm offering life, health, retirement, and investment products through captive and affiliated agents. Comparable insurance-led product mix and individual-customer focus, though distributed through a much larger agent network.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/thomas-moore-financial-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thomas Moore Financial Services