What Marketplace does

Marketplace AS is a Norwegian private company, founded in summer 2016 and headquartered at Skøyen, Oslo, that operates a portfolio of online marketplace platforms connecting homeowners with vetted contractors, architects, and service providers for building and renovation projects across the Nordic region. Its owned brands include Byggstart and Boligfiks, which function as both information portals and lead-generation marketplaces. The technology stack comprises proprietary web platforms combined with data-driven, performance-based marketing and original content production designed to attract high-intent consumer traffic and route it to registered suppliers.

The business model is a two-sided lead-generation marketplace: consumers submit service requests free of charge through the platforms and receive offers from up to three registered businesses; registered businesses (SMB contractors, typically listed in Norway's Foretaksregisteret) pay per-lead (per 'tip') on individually negotiated pricing that varies by property type, geography, and features. Billing is monthly in arrears with 14-day payment terms, and pricing is not publicly disclosed. The company also operates partner networks across additional consumer verticals for cross-promotion and ecosystem expansion. The go-to-market is hybrid: product-led, self-serve acquisition for consumers on the web, combined with direct sales outreach to onboard and retain business suppliers under written agreements.

At scale the company reports approximately 3.5 million annual visitors across its online brands and 1.5 billion NOK in gross merchandise value delivered to customer businesses, while operating with 11-50 employees. Marketplace has no disclosed external funding rounds, operates without a parent company, and is registered in Norway under organization number 916 957 629.

Name

Marketplace

Legal name

Marketplace AS

Website

https://marketplace.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketplace AS operates online marketplace platforms (Byggstart, Boligfiks) connecting Nordic homeowners with vetted contractors and architects for building and renovation projects, monetizing via per-lead fees charged to service providers.

Ownership category

akta.pro rank

Product category

Online Home Services Marketplace

akta.pro primary industry

Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)

akta.pro secondary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Online lead generation
• Home services marketplace
• Contractor matching platform
• Building renovation marketplace
• Performance marketing platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lead Generation (Tips/Leads): Marketplace generates revenue by charging businesses (suppliers/contractors) on a per-lead basis. When users submit requests for services, Marketplace sends the leads to registered businesses who have agreed to pay per tip received. The consumer side of the service is free. Pricing is agreed upon individually with each business and is not publicly disclosed.
2. Lead Distribution Services: The company connects customer bases with partner networks across numerous consumer verticals, earning revenue from the distribution of qualified leads to service providers in categories such as building and renovation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Marketplace AS operates online platforms that connect consumers seeking building, renovation, and home improvement services with vetted contractors, architects, and service providers. Consumers submit free job requests through web forms and receive offers from up to three registered firms; registered businesses pay a per-lead fee for each qualified inquiry delivered. The company develops its own web platforms, produces original content, and combines these with data-driven performance marketing to drive traffic across the Nordic countries.

Product overview

Marketplace AS operates a portfolio of online consumer services across the Nordic countries. The company develops and scales web-based platforms backed by a central team of experts and operational support. Its primary brands include Byggstart and Boligfiks, which are information portals and marketplaces connecting homeowners with vetted contractors and architects for building and renovation services. The company combines these platforms with data-driven performance marketing, original content production, and partner networks across multiple consumer verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Byggstart: An information portal and marketplace that connects homeowners with vetted contractors and architects for building and renovating projects.
• Boligfiks

Quantifiable outcome

• 3.5 million visitors annually across online brands
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ByggstartcoreStrategic or Co-development PartnerByggstart is an information portal and marketplace that connects homeowners with vetted contractors and architects for building and renovation projects. It is one of Marketplace's owned brands operating within the portfolio of online services.
• BoligfikscoreStrategic or Co-development PartnerBoligfiks is an information portal and marketplace connecting homeowners with vetted contractors and architects. Part of Marketplace's brand portfolio focused on building and renovating verticals.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Bygghemma.se: Bygghemma is a major Swedish e-commerce player for building materials and home improvement, serving DIY consumers and contractors. Comparable regional Nordic competitor in the building/renovation category, though it operates primarily as a materials retailer rather than a lead-gen marketplace.
• 1881.no: 1881 is a Norwegian directory and contact-information service used to find local businesses including trades and home services. Comparable Norwegian consumer-to-business discovery platform with overlapping end-user intent (finding contractors).
• Proff.no: Proff.no is a leading Norwegian business information and directory platform used to find local service providers and contractors. Comparable regional platform enabling consumer-to-business discovery in the same vertical, monetized via B2B subscriptions rather than per-lead.

Direct peers

• Checkatrade: Checkatrade is a UK-based vetted-tradesperson marketplace where consumers find local contractors and service providers. Direct functional equivalent to Marketplace's lead-gen model, with per-lead or subscription monetization to trades businesses.
• Bark.com: Bark.com is a global professional-services marketplace where consumers post jobs and professionals pay per lead across many service categories. Directly comparable on revenue model (per-lead) and customer-acquisition mechanics (performance marketing + SEO content).
• Rated People: Rated People is a UK home services marketplace connecting homeowners with tradespeople via posted jobs and matched leads. Operates an almost identical lead-distribution business model to Marketplace, including up-to-three-quotes consumer flow.
• TrustATrader: TrustATrader is a UK directory and lead-generation platform for vetted tradespeople, monetizing via subscription/lead access to homeowner inquiries. Same two-sided marketplace structure as Marketplace, focused on the home-services vertical.

Broad incumbents

• Angi (formerly Angie's List): Angi is a leading US home services marketplace monetizing via leads and advertising to service professionals. Closely mirrors Marketplace's per-lead revenue model targeting the same end-customer use case (finding contractors for home projects).
• Houzz: Houzz is a global home renovation and design marketplace connecting homeowners with professionals. Highly comparable to Marketplace's Byggstart/Boligfiks model, but operating at vastly larger scale with marketplace, content, and e-commerce monetization across multiple geographies.
• HomeAdvisor: HomeAdvisor (now part of Angi) is a US home-services lead-generation marketplace charging professionals per matched lead. Directly comparable to Marketplace's tip/lead monetization model for the contractor-customer use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marketplace-nordic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketplace