Drinkstuff
- Company typePrivate
- Founded1977
- HeadquartersRoyston, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Drinkstuff firmographics
Firmographics- Name
- Drinkstuff
- Legal name
- Barmans Limited
- Website
- https://drinkstuff.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Drinkstuff industry classification
Industry- Product category
- Hospitality Supplies (Barware and Catering Equipment Retail)
- akta.pro primary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where Drinkstuff is headquartered
LocationHeadquarters
- HQ city
- Royston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Drinkstuff business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of barware, catering equipment, glassware, tableware, kitchenware, and related hospitality supplies to trade and consumer customers. Revenue generated through one-time product purchases at listed retail prices including VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Drinkstuff product offering
Product offeringCore offering
Drinkstuff is a UK e-commerce retailer selling barware, cocktail equipment, glassware, tableware, kitchenware, disposables, and back-of-house catering supplies to both trade hospitality customers (pubs, restaurants, hotels, catering companies) and home consumers. The company stocks over 20,606 products across its own proprietary brands (bar@drinkstuff, Essence by bar@drinkstuff) and third-party brands (Utopia, GenWare, Hamilton Beach Commercial, Waring Commercial, Monin, VacuVin), with immediate dispatch, next-day UK delivery, and dedicated trade account services including credit facilities and account management.
Product overview
Drinkstuff is a hospitality and catering solutions retailer offering an expansive range of barware, cocktail equipment, glassware, tableware, kitchenware, disposables, and back-of-house supplies for both trade professionals and the public. The product portfolio spans multiple categories including bar essentials (cocktail shakers, bar optics, speed rails, ice buckets), cocktail equipment (strainers, muddlers, bar spoons, juicers), and glassware (beer, wine, cocktail, shot, and specialty glasses). The company operates under its own proprietary brands including bar@drinkstuff and Essence by bar@drinkstuff, while also stocking third-party brands such as Utopia, GenWare, Hamilton Beach Commercial, Waring Commercial, Monin, and VacuVin. Products are available for immediate dispatch or direct delivery from suppliers, with trade accounts offering dedicated account management, credit facilities, and trade pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- bar@drinkstuff Proprietary barware brand for trade and home bar customers providing cocktail trees, speed rails, bar caddies, glass hanging racks, bar mats, drip trays, and store & pour bottles.
- Essence by bar@drinkstuff Premium bar@drinkstuff glassware sub-line offering martini, pina colada, whiskey tumbler, and margarita glasses with modern designs and quality positioning.
- Essence Glassware Modern designed glassware line featuring martini, pina colada, whiskey tumbler, and margarita glasses available in various sizes and packs across the catalogue.
- Drinkstuff Barware & Cocktail Equipment Range Full retail range of barware and cocktail equipment supplied to trade and consumer customers under multiple third-party brands (Utopia, GenWare, Hamilton Beach Commercial, Waring Commercial, VacuVin) and own brand.
- Drinks Ingredients (Syrups, Purees, Cocktail Garnishes, Mixers) Range of branded and own-label drinks ingredients – syrups, fruit purees, dried fruit, sugars/salts/powders, dried flowers, garnishes, cocktail mixers, cordials, frappe/hot chocolate powders, sauces/toppings, and bitters/foamers – for trade and consumer cocktail use.
- Tableware Range Crockery, cutlery, beverage service, wooden/slate/melamine/specialty tableware, chip baskets, ramekins, cake stands, condiment service, buffet & display, candle holders, table numbers, placemats and coasters, table vases, and sauce boats supplied to trade and consumer customers.
- Kitchenware Range Kitchenware and back-of-house cooking equipment including food storage, knives, cutting boards, thermometers, utensils, cookware (stainless, non-stick, GN pans), baking trays, oven liners, mixing bowls, measuring jugs, gloves, cooking appliances, food prep tools, and blenders.
- Disposables & Reusables Range Food packaging, disposable and reusable plastic/polycarbonate glassware, takeaway cups and lids, greaseproof paper, disposable cutlery and tableware, food picks, napkins, straws, cocktail sticks, drink stirrers, candles, sparklers, and Christmas crackers.
- Trade Account Program B2B trade account service providing hospitality businesses with a dedicated account manager, trade pricing, 30-day credit facility, sample service for product testing, and tailored product sourcing beyond the standard online catalogue.
- Drinkstuff Inspiration (Blog & Recipes) Editorial content service on the drinkstuff.com website publishing news articles, cocktail recipes, flavour-of-the-month features, and product launch announcements to support product discovery for trade and consumer customers.
Companies that use Drinkstuff
Customer profileSegments3 records
Ideal customer profiles3 records
Drinkstuff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Drinkstuff partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Drinkstuff competitors and assessment
Company assessmentDirect peers
- Lockhart Catering Equipment: UK foodservice equipment distributor supplying barware, glassware and catering supplies to hospitality trade customers; comparable in product categories, B2B trade account model, and UK geographic focus.
- Eddingtons: UK retailer specialising in bar accessories, cocktail equipment and barware, selling to both trade hospitality buyers and home enthusiasts; closely overlaps Drinkstuff's barware and cocktail-equipment categories.
- Nisbets: UK-headquartered e-commerce and trade supplier of catering equipment, barware, glassware and kitchen supplies — the most direct competitor to Drinkstuff, operating a similar B2B trade catalogue with credit accounts across the same UK hospitality customer base.
- Alliance Online: UK online foodservice and catering supplies retailer offering glassware, tableware, kitchenware and disposables to trade and public-sector buyers; comparable e-commerce and trade-account GTM in the same UK hospitality supply category.
Others
- GenWare (Brand & Wholesale supply via Drinkstuff and others): UK-based supplier of tableware, glassware and barware which is stocked by Drinkstuff as a third-party brand; a category peer and overlapping supply channel selling similar product categories into the UK hospitality trade.
- Utopia (Tableware brand): Major tableware and glassware brand stocked on Drinkstuff's catalogue; operates as both a peer and supplier in the UK hospitality glassware and tableware category.
Regional players
- Caterkwik: UK online catering equipment retailer selling glassware, tableware and bar supplies; smaller UK-based peer with overlapping catalogue and customer profile focused on the hospitality trade.
Broad incumbents
- Brakes Group: Large UK foodservice distributor serving pubs, restaurants and hotels with broad product range including non-food supplies; competes with Drinkstuff at the larger end of the hospitality trade buyer segment through an integrated catalogue offering.
- Bidvest Foodservice (UK): Large UK broadline foodservice distributor offering catering equipment and supplies to hospitality operators; overlaps Drinkstuff in bar and catering equipment supply but operates across a much wider product portfolio.
Emerging players
- Bar Express: Online-focused supplier of bar tools, glassware and cocktail equipment; smaller specialist competitor with narrower catalogue but directly overlapping product range and bar/hospitality customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Drinkstuff social profiles
Digital presenceDrinkstuff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drinkstuff leadership team
Management profileNumber of profiles
Drinkstuff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drinkstuff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drinkstuff
What does Drinkstuff do?
Drinkstuff is a UK e-commerce retailer selling barware, cocktail equipment, glassware, tableware, kitchenware, disposables, and back-of-house catering supplies to both trade hospitality customers (pubs, restaurants, hotels, catering companies) and home consumers. The company stocks over 20,606 products across its own proprietary brands (bar@drinkstuff, Essence by bar@drinkstuff) and third-party brands (Utopia, GenWare, Hamilton Beach Commercial, Waring Commercial, Monin, VacuVin), with immediate dispatch, next-day UK delivery, and dedicated trade account services including credit facilities and account management.
Is Drinkstuff a public or private company?
Drinkstuff is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drinkstuff founded?
Drinkstuff was founded in 1977. It employs 101 to 250 people.
Where is Drinkstuff based?
Drinkstuff is headquartered in Royston, United Kingdom, in the Europe region.
How does Drinkstuff make money?
One revenue line is on record: product Sales.
Who are Drinkstuff's main competitors?
Direct peers on record are Lockhart Catering Equipment, Eddingtons, Nisbets and Alliance Online. Others are GenWare (Brand & Wholesale supply via Drinkstuff and others) and Utopia (Tableware brand). Caterkwik is listed as a regional player. Broad incumbents are Brakes Group and Bidvest Foodservice (UK). Bar Express is listed as an emerging player.
Does Drinkstuff have an API?
No public API is recorded for Drinkstuff.
What industry is Drinkstuff in?
Drinkstuff's product category is Hospitality Supplies (Barware and Catering Equipment Retail). Its primary akta.pro industry code is AFAIALAG, Bar & Beverage Service Supplies Wholesale.