NAREB
South Florida Board of Realtists (NAREB) is a non-profit membership association serving Black and minority real estate professionals and homebuyers across the Miami-Dade, Broward, and Palm Beach tri-county area, offering membership tiers, HUD-approved housing counseling, and the MMAP-HAP down payment assistance program.
- Company typePrivate
- Founded1948
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NAREB does
NAREB (operating locally as the South Florida Board of Realtists, SFBOR) is a non-profit professional membership organization and local chapter of the National Association of Real Estate Brokers, founded in 1947 nationally and chartered in South Florida in 1948. It serves Black and minority real estate professionals (brokers, agents, loan officers, appraisers, and allied professionals) and minority homebuyers across the Miami-Dade, Broward, and Palm Beach County tri-county area. The organization operates through an annual membership model with dues ranging from $100 (Local Non-Profit) to $225 (Allied Associate Member), supplemented by a four-tier corporate sponsorship program ($5,000-$20,000 annually) anchored by Chase and Bank of America, and event-driven revenue from its signature annual Realtist Week, VIP Broker Luncheons, and Consumer Housing Summits.
Its core products and services span membership tiers, professional development (training workshops, VIP broker events), HUD-approved housing counseling (pre-purchase, post-purchase, and foreclosure prevention), a multiple listing network for member properties, and the historic MMAP-HAP down payment assistance program created in 1994 with Metro Miami Action Plan, which has served over 2,000 families. The organization is structured around an integrated ecosystem that includes the South Florida Board of Realtist Foundation (founded 1996), the Women's Council (financial literacy and homeownership education), and YRD Miami (Young Realtist Division for emerging professionals). Technology infrastructure is non-proprietary: membership is administered through AssociationSphere, events through Eventbrite, and the website runs on WordPress. A branded merchandise e-commerce store is under development.
Revenue mechanics are diversified across three streams: annual recurring membership dues, recurring annual and per-event sponsorship commitments, and one-time event registrations. The organization operates as a 501(c)-style non-profit with no venture capital or private equity ownership, led by an elected volunteer board of directors under President Tamika Moses (2024-2025 term), with 11-50 employees. Its defensible position rests on brand heritage as the oldest minority real estate trade organization in the United States, the "Realtist" trademark, and durable institutional partnerships with HUD and Miami-Dade County that are difficult for new entrants to replicate.
NAREB firmographics
Firmographics- Name
- NAREB
- Legal name
- South Florida Board of Realtists
- Website
- https://narebsf.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- South Florida Board of Realtists (NAREB) is a non-profit membership association serving Black and minority real estate professionals and homebuyers across the Miami-Dade, Broward, and Palm Beach tri-county area, offering membership tiers, HUD-approved housing counseling, and the MMAP-HAP down payment assistance program.
- Ownership category
- akta.pro rank
NAREB industry classification
Industry- Product category
- Real Estate Trade Association Services
- NAICS
- Business Associations (813910), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Membership Organizations (8600)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where NAREB is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NAREB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: Annual membership fees ranging from $100 (Local Non-Profit) to $225 (Allied Associate Member). Membership tiers based on professional role in real estate industry including brokers, salespersons, and allied professionals.
- Sponsorship Revenue: Corporate sponsorships at multiple annual levels ($5,000-$20,000) plus per-event sponsorships. Sponsors receive benefits including website placement, speaking opportunities, memberships, and event table access.
- Event Revenue: Revenue generated from event registrations including Realtist Week events, Consumer Housing Summits, and other professional development gatherings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Local Non-Profit Membership |
| Subscription | Annual | Individual Broker Member |
| Subscription | Annual | Associate Member |
| Subscription | Annual | Allied Associate Member |
| Subscription | Annual | Premium Sponsor ($20,000) |
| Subscription | Annual | Gold Sponsor ($10,000) |
| Subscription | Annual | Silver Sponsor ($7,500) |
| Subscription | Annual | Bronze Sponsor ($5,000) |
| Unit Pricing | Pay-as-you-go | Event Sponsor |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
NAREB product offering
Product offeringCore offering
NAREB (South Florida Board of Realtists) is a non-profit professional membership trade association serving Black real estate professionals and allied practitioners across South Florida. The organization provides tiered annual memberships (Individual Broker $199, Associate $159, Allied Associate $225, Allied Member, Local Non-Profit $100), HUD-approved housing counseling services, the MMAP-HAP down payment assistance program, signature events including the annual Realtist Week, professional development workshops, and corporate sponsorship packages ranging from $5,000 to $20,000.
Product overview
NAREB (South Florida Board of Realtists) is a professional membership organization for real estate professionals, not a software product company. The organization offers a portfolio of membership tiers (Individual Broker Member at $199/year, Associate Member at $159/year, Allied Associate Member at $225/year, Allied Member for non-salesperson professionals, and Local Non-Profit membership at $100/year), event sponsorship packages (ranging from one-time event sponsorship to premium $20,000 annual sponsorship with headline Realtist Week benefits), and member programs including the Young Realtist Division (YRD Miami) for emerging professionals and the Women's Council for financial literacy education. The organization provides HUD-approved housing counseling services, down payment assistance programs (MMAP-HAP), training workshops, and a multiple listing network. A merchandise shop is under development. The organization does not offer a software product, API, or AI-powered technology platform.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2,000+ families assisted with homeownership through MMAP-HAP program
- +2 more outcomes
Companies that use NAREB
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
NAREB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NAREB partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Metro Miami Action Plan (MMAP)flagshipHistoric partnership creating the MMAP Homeownership Assistance Program (MMAP-HAP), which has successfully assisted over 2,000 moderate-income families in acquiring their first homes. Program remains operational today.
- ChasecoreCorporate sponsor providing financial support and marketing visibility for NAREB South Florida events and programs. Chase logo featured on website as community partner.
- Bank of AmericacoreCorporate sponsor supporting NAREB South Florida's mission to promote African American homeownership and professional development. Bank logo featured on website as community partner.
- HUD-Approved Counseling AgenciescoreNetwork of member HUD-approved counseling agencies providing monthly counseling services around purchase, post-purchase, and foreclosure prevention counseling in Dade, Broward and Palm Beach counties.
- AssociationSpherecoreTechnology platform provider powering the membership management system including member registration, payment processing, and account management for SFBOR.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
NAREB competitors and assessment
Company assessmentEmerging players
- Habitat for Humanity: Non-profit housing organization serving low-to-moderate income homebuyers through affordable home construction and down payment pathways. Overlaps with NAREB's MMAP-HAP down payment assistance and minority homeownership focus.
- National Urban League: National civil rights organization with housing counseling, fair housing advocacy, and homeownership programs overlapping NAREB's mission. Both organizations serve African American communities through HUD-approved counseling networks.
Regional players
- Miami Association of Realtors: The dominant general-purpose real estate trade association serving the same Miami-Dade geography as SFBOR. Competes for the same local broker and agent members but does not have the minority-housing mission focus.
Others
- Freddie Mac Home Possible: Government-sponsored enterprise offering down payment assistance programs to low-to-moderate income buyers. Functionally comparable to NAREB's MMAP-HAP down payment assistance program.
- Local Initiatives Support Corporation (LISC): Community development financial institution supporting affordable housing and LMI neighborhood stabilization. Comparable to NAREB's Foundation programming around housing development and LMI community stabilization.
Broad incumbents
- National Association of Realtors (NAR): The largest U.S. real estate trade association and direct category peer to NAREB. NAREB's Realtist trademark was created in 1947 to distinguish NAREB members from NAR's Realtors, reflecting overlapping but mission-distinct trade association functions.
Direct peers
- Asian Real Estate Association of America (AREAA): National trade association for Asian American real estate professionals with chapter structure, corporate sponsors, and homeownership advocacy. Comparable to NAREB as a demographically-focused real estate association.
- National Association of Hispanic Real Estate Professionals (NAHREP): Mission-aligned real estate trade association serving Hispanic real estate professionals and promoting Hispanic homeownership. NAHREP is the closest demographic-mission peer to NAREB and operates an identical model of chapters, corporate sponsorships, and housing counseling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Customer concentration
NAREB social profiles
Digital presenceNAREB financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAREB leadership team
Management profileNumber of profiles
Profiles15 records
NAREB subsidiaries and ownership
Company hierarchySubsidiaries3 records
NAREB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAREB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAREB
What does NAREB do?
NAREB (South Florida Board of Realtists) is a non-profit professional membership trade association serving Black real estate professionals and allied practitioners across South Florida. The organization provides tiered annual memberships (Individual Broker $199, Associate $159, Allied Associate $225, Allied Member, Local Non-Profit $100), HUD-approved housing counseling services, the MMAP-HAP down payment assistance program, signature events including the annual Realtist Week, professional development workshops, and corporate sponsorship packages ranging from $5,000 to $20,000.
Is NAREB a public or private company?
NAREB is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NAREB founded?
NAREB was founded in 1948. It employs 11 to 50 people.
Where is NAREB based?
NAREB is headquartered in Miami, United States, in the North America region.
How does NAREB make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are sponsorship Revenue and event Revenue.
Who are NAREB's main competitors?
Emerging players on record are Habitat for Humanity and National Urban League. Miami Association of Realtors is listed as a regional player. Others are Freddie Mac Home Possible and Local Initiatives Support Corporation (LISC). National Association of Realtors (NAR) is listed as a broad incumbent. Direct peers are Asian Real Estate Association of America (AREAA) and National Association of Hispanic Real Estate Professionals (NAHREP).
Does NAREB have an API?
No public API is recorded for NAREB.
What industry is NAREB in?
NAREB's product category is Real Estate Trade Association Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 813910 and its SIC code is 6531.