Hurfords

What Hurfords does

Hurfords is a UK regional estate agency operating as a trading name of Sharman Quinney Holdings Limited, a privately held company registered in England and Wales. The firm runs three physical branches in Castor (Cambridgeshire), Uppingham (Rutland), and Stamford (Lincolnshire), with claimed market presence in London for premium country homes. Its service portfolio spans residential property sales, a three-tier lettings offering (Let Only, Let & Rent Collect, and Full Management), and adjacent services including mortgages, conveyancing, surveys, auctions, wills, insurance, and land & new homes.

The technology stack is built around the Property Logic platform, which powers the website, listing management, and the Lead Generation valuation tool. The online e-valuation tool uses Land Registry public sales data together with property attributes (postcode, bedrooms, type) to produce indicative value ranges, with the explicit caveat that estimates are a guide and must be supplemented by an in-person market appraisal. The firm does not develop proprietary AI or ML capabilities. Listings are syndicated to Rightmove, Zoopla, and PrimeLocation for buyer-side distribution, and the firm publishes a Life Magazine and ezine newsletter for top-of-funnel engagement.

The revenue model is a hybrid of transaction commissions on sales, recurring management fees on lettings (particularly the Full Management tier), and referral commissions on ancillary services routed through partners such as Connells Limited for mortgages and iamsold for auctions. The firm is an appointed representative of Connells Limited for regulated mortgage and non-investment insurance activities, allowing it to offer FCA-regulated products without in-house authorization. Lead generation runs through the online valuation tool, which feeds into face-to-face market appraisals at the three branches. Customer segments are residential buyers/sellers, residential landlords, and tenants, with no enterprise or commercial customer concentration.

Name

Hurfords

Legal name

Sharman Quinney Holdings Limited

Website

https://www.hurfords.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hurfords is a UK regional estate agency with three branches in Cambridgeshire, Lincolnshire, and Rutland, serving residential buyers, sellers, landlords, and tenants through property sales, tiered lettings management, and ancillary services including mortgages and conveyancing.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential estate agency
• Property lettings services
• Property management services
• Residential property sales
• Country homes marketing

Headquarters

HQ city

Leighton Buzzard

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: Traditional estate agency commission-based model for residential property sales. The company markets premium country homes and townhouses across Cambridgeshire, Lincolnshire, and Rutland, with presence in London.
2. Lettings Services: Three-tier lettings service offering: Let Only (find tenants only), Let & Rent Collect (tenant finding plus rent management), and Full Management (comprehensive property management with 24-hour repair support). Revenue generated through management fees and tenant referencing charges.
3. Ancillary Property Services: Additional services including mortgages (in partnership with Connells), conveyancing, surveys, auctions, wills, and insurance. These services are offered through affiliated professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hurfords is a regional UK estate agency providing residential property sales, three-tier lettings (Let Only, Let & Rent Collect, and Full Management), and ancillary services including mortgages, conveyancing, surveys, auctions, land and new homes, wills, and insurance. Services are delivered through three physical branch offices and supported by a Property Logic-powered website with a free online valuation tool, with listings syndicated to Rightmove, Zoopla, and PrimeLocation.

Product overview

Hurfords Estate Agents operates as a regional residential property services company offering a unified platform of estate agency and property-related services. The core offering consists of property sales and lettings services (with three tiers for lettings: Let Only, Let & Rent Collect, and Full Management), complemented by adjacent services including mortgages, conveyancing, surveys, insurance, wills, and auctions. The company also provides a free online property valuation tool that estimates property values using Land Registry data. Properties are marketed across major property portals (Rightmove, Zoopla, PrimeLocation) and the company's own website. The services are delivered through three physical offices in Castor, Uppingham, and Stamford, covering Cambridgeshire, Lincolnshire, Rutland, and parts of London.

Differentiator

Problem solved

Functional benefit

Products and services

• Let & Rent Collect Service Landlord service where Hurfords finds tenants and handles rent collection, but the landlord manages property maintenance and day-to-day issues.
• Property Sales Full estate agency service for selling residential properties, including premium property marketing, buyer matching, viewing coordination, negotiation, and completion support across Cambridgeshire, Lincolnshire, Rutland, and London.
• Property Buying Estate agency service assisting buyers in finding and purchasing residential properties, including a property search portal with filters, viewing coordination, and purchase support.
• Let Only Service Landlord service where Hurfords finds tenants for a property but does not manage the tenancy; the landlord handles rent collection and ongoing management.
• Full Management Service Comprehensive landlord service including tenant placement, rent collection, and full property management with 24-hour repair support and compliance handling.
• Renting (Tenant Search) Rental property search service for tenants looking for properties to rent in Cambridgeshire, Lincolnshire, and Rutland areas, with viewing coordination and ongoing communication.
• Sales Valuation and Market Appraisal Property valuation service for homeowners looking to sell, including both online instant valuation and in-person market appraisal with a local property expert.
• Lettings Valuation Property valuation service for landlords looking to rent their property, including online instant valuation and in-person market appraisal with a local property expert.
• Mortgages Mortgage advisory and arrangement services for property buyers and homeowners, provided through Sharman Quinney Holdings as an appointed representative of Connells Limited (FCA authorised).
• Conveyancing Legal services for property transaction completion including title transfers, contract handling, and completion statements.
• Property Auctions Property auction service enabling sellers to auction properties and buyers to purchase via auction, provided through iamsold.co.uk partnership.
• Land & New Homes Specialized service for selling newly built properties and land plots, including marketing new housing developments.
• Surveys Property survey arrangement services including structural surveys, valuations, and property condition reports.
• Wills Will writing and estate planning services provided in partnership with legal professionals.
• Insurance Property insurance products including buildings insurance, contents insurance, and landlord insurance, provided as non-investment insurance contracts through FCA regulated arrangements.
• Online Property Valuation Tool (e-valuation) A free online tool that estimates property values based on user-submitted details (address, bedrooms, type) compared against Land Registry public sales data, providing indicative valuations for homeowners considering selling.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• The Guild of Property ProfessionalsminorChannel Partner/ Reseller/ DistributorHurfords operates as part of The Guild of Property Professionals network, utilizing the Guild branding, property marketing platform, and associated resources. This affiliation provides access to the Guild's marketing tools, training, and brand association.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Foxtons: London-headquartered UK estate agency with a strong regional sales and lettings model. Comparable to Hurfords in providing residential sales, lettings, and property management services, though at significantly larger scale and concentrated in London and the South East.
• Savills: Global real estate services firm with a large UK residential agency network. Comparable to Hurfords in premium country home and townhouse brokerage, though Savills operates across many countries and price tiers with substantially broader resources.
• Connells Group: Largest UK estate agency group and parent of Connells Limited, which is Hurfords' appointed representative for mortgage and insurance activity. Operates a national branch network across residential sales and lettings with similar full-service positioning.
• Your Move: Large UK estate agency and lettings network with branches nationwide, part of a major property services group. Comparable to Hurfords in offering residential sales, lettings, and mortgage services across regional UK markets.

Direct peers

• Romans Estate Agents: Regional UK estate agency with multi-branch coverage across southern England, offering residential sales, lettings, and mortgage services. Closely comparable to Hurfords in mid-market agency scale, multi-branch regional footprint, and integrated service offering.
• Winkworth: Franchise-based UK estate agency specializing in prime and country home sales and lettings, often in affluent rural and town locations. Directly comparable to Hurfords' premium country-home positioning and franchise/network distribution model.
• Hunters Property Group: UK-wide franchise estate agency offering residential sales, lettings, and property management across regional branches. Comparable to Hurfords in mid-market agency scale and broad service offering delivered through localized branches.
• Belvoir Group: UK franchise network specializing in residential lettings and property management with supporting sales services. Highly comparable to Hurfords' three-tier lettings model (Let Only to Full Management) and recurring management fee revenue.
• Martin & Co: UK franchise lettings and estate agency network operating regional branches. Comparable to Hurfords in tiered landlord service offerings, regional branch structure, and emphasis on lettings alongside sales.

Others

• The Guild of Property Professionals: Network of independent UK estate agencies to which Hurfords belongs. Directly comparable as an ecosystem participant, providing shared marketing, training, and brand resources that augment Hurfords' branch operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HurfordsEstateAgents
• LinkedInlinkedin.com/company/hurfordsestateagency

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurfords