What Crossmuller does

Crossmuller Pty Ltd is an Australian industrial automation and engineering services firm headquartered in Somersby, NSW, and has operated as a wholly-owned subsidiary of Borg Group since January 2016. The company delivers end-to-end industrial solutions across five integrated divisions — Manufacturing (structural fabrication, sheetmetal, fitting & machining), Electrical (design, installation, panel manufacturing), Automation Solutions (robotic cells, materials handling, automated warehousing, machine safety), Systems Integration (PLC/SCADA, MES, robotics & vision, warehouse execution), and Construction (civil, structural, surveying, planning) — enabling it to act as a single prime contractor for multi-disciplinary industrial projects. Its core technology stack spans certified integrations with Wonderware System Platform (where it holds Australia's only Endorsed SI Partner status since 2011), Inductive Automation Ignition, Schneider Electric EcoXpert, Rockwell Automation ThinManager, and Sepasoft MES modules, supplemented by proprietary IP including SBMOM (a cloud-enabled MES for small/mid woodworking and kitchen manufacturers, launched 2015), SBMOM Mobile (2019), and The Hive vertical panel sorting system (2018).

Crossmuller serves mid-market and enterprise industrial customers in Australia — including named clients Coles, Hume Doors & Timber, Australian Panels, Bay Timber Frame and Truss, Walker Quarries, reDirect Recycling, Edstein Creative Stone, and Bluewave Living — with documented outcomes such as a 350,000 tonne/yr drill mud recovery facility, an 85% process-water recycling sand plant, 4x output uplift at Walker Quarries, and a 40% alarm response-time reduction via high-performance HMI design. GTM is enterprise field sales driven: direct business development, industry events (AWISA, LIGNA, AVEVA World Summit), and referrals, with internal Borg Group demand (notably Australian Panels, operating 20+ warehouses and 10+ MES sites) acting as a structural anchor customer.

Revenue is generated through project-based professional services (engineering, systems integration, electrical, construction) plus hardware fabrication and productised software/equipment (SBMOM, The Hive). Pricing is bespoke per engagement with no public tiers; quotes are obtained via [email protected] or 1300 300 540. Operations span Somersby (HQ + fabrication), Glendenning (SI office), Sydney (electrical), Oberon (manufacturing), and a build-out in Mount Gambier, South Australia. The company is ISO 9001, ISO 14001, and ISO 45001 certified, employs approximately 300 staff, and is privately held under Borg Group with no disclosed external funding.

Name

Crossmuller

Legal name

Crossmuller Pty Ltd

Website

https://crossmuller.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Crossmuller is an Australian industrial automation and engineering firm that designs, manufactures, and integrates PLC/SCADA, MES, robotic, automated warehousing, electrical, and construction solutions for mid-market and enterprise industrial customers across Australia.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems Integration

NAICS

Material Handling Equipment Manufacturing (33392), Relay and Industrial Control Manufacturing (335314)

SIC

Services-Computer Integrated Systems Design (7373), General Industrial Machinery & Equipment (3560), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Building Automation & Controls (BAS/BMS, HVAC Controls) (IMAIABAD)

akta.pro secondary industries

WMS for Automation & Robotics Orchestration (WES/WCS Integration) (TLAEABAI), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)

Keywords

• Industrial automation systems
• Systems integration services
• Manufacturing execution systems
• Robotic automation solutions
• Industrial electrical contracting

Headquarters

HQ city

Somersby

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Engineering and Systems Integration Services: Project-based professional services revenue from design, engineering, and commissioning of automation systems, PLC/SCADA control systems, MES implementations, and robotics integration. Services delivered across manufacturing, construction, electrical, and systems integration divisions.
2. Manufacturing and Fabrication: Revenue from fabrication services including structural steel, sheetmetal, fitting and machining. State-of-the-art fabrication facility in Somersby, NSW produces precision-built parts and automated warehousing equipment.
3. Construction Services: Civil, structural, and construction management services including surveying, planning, earthworks, and building construction for industrial facilities.
4. Electrical Services: Electrical services covering design, installation, and commissioning for residential, commercial, and industrial projects. Includes panel manufacturing and automation electrical work.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Crossmuller is an Australian industrial automation systems integrator delivering end-to-end engineering solutions across five in-house divisions: manufacturing (structural fabrication, sheetmetal, fitting and machining), electrical services, automation solutions (robotics, materials handling, automated warehousing, machine safety), systems integration (PLC/SCADA, MES, ERP integration, vision systems, robotics), and construction (civil, structural, surveying, planning). The company also sells its proprietary Small Business MOM (SBMOM) cloud MES platform and The Hive vertical panel storage system, supported by certifications across Wonderware, Inductive Automation Ignition, Rockwell Automation, Schneider Electric, and Sepasoft MES platforms.

Product overview

Crossmuller is an end-to-end industrial manufacturing and automation systems integrator offering custom engineering solutions. The core product portfolio centers on Small Business MOM (SBMOM), a manufacturing operations management platform for woodworking and furniture manufacturers, extended by SBMOM Mobile for mobile warehouse operations and The Hive for panel management. Services include PLC/SCADA control systems, robotics, MES implementation (Wonderware-based), warehouse execution systems, and automated warehousing solutions. The company operates as A Borg Company, delivering integrated manufacturing, electrical, automation, and construction services for industrial facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Business MOM (SBMOM) Cloud-based manufacturing operations management solution for small to medium-sized woodworking, kitchen, furniture and wood-based product manufacturers. Built on Wonderware's core MES technology, it handles sales orders, purchase orders, inventory management, production scheduling, job tracking, despatching, and invoicing of CAD-designed wood products.
• SBMOM Mobile Companion mobile application extending Crossmuller's SBMOM / Wonderware MES and warehousing functions to Android, iOS, and Universal Windows Phone devices, providing inventory movements, shipment operations, trolley movements, job takeout functions, and quality recording on the shop floor.
• The Hive - Panel Sorting & Storage System Vertical panel sorting and storage system designed and manufactured in Australia for kitchen and joinery production. Automatically barcode scans, stores, arranges into cabinet lots, and retrieves panels in order by job number, box type, or kitchen lot directly to the assembly line.
• Systems Integration Services (PLC/SCADA, MES, robotics & vision, warehouse execution, IoT) End-to-end systems integration services including PLC/SCADA control systems, manufacturing execution systems (MES) on Wonderware, robotics and vision, ERP integration, IoT solutions, dashboarding, and automated warehouse execution systems, delivered as project-based engagements to Australian manufacturers.
• Automation Solutions (Robotics, Materials Handling, Automated Warehousing, Machine Safety) Automation solutions covering robotic integration, materials handling systems, automated warehousing, and machine safety services for manufacturing and production facilities across industries.
• Electrical Services (Design, Installation, Panel Manufacturing, Commissioning) Electrical services covering design, installation, panel manufacturing, and commissioning for residential, commercial, and industrial projects across Crossmuller's three electrical divisions.
• Manufacturing and Fabrication Services (Structural Steel, Sheetmetal, Fitting & Machining, Engineering & Design) Manufacturing and fabrication services including structural fabrication, sheetmetal work, fitting and machining, and engineering and design, delivered from Crossmuller's state-of-the-art fabrication facility in Somersby, NSW, producing precision-built parts and automated warehousing equipment.
• Construction Services (Civil, Structural, Surveying, Planning, Construction Management) Civil, structural and construction management services including surveying, planning, earthworks, and building construction for industrial facilities, using Robotic Total Stations and UAVs for development and engineering surveys.

Quantifiable outcome

• 40% reduction in time to respond to typical alarms with high performance HMI using situational awareness methodologies
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and exploratory.

• SepasoftcoreTechnology or Integration · 1 January 2020Crossmuller is credentialed for all key Sepasoft MES modules including OEE Downtime, SPC (Quality), Recipe/Changeover, Track and Trace, and Business Connector (ERP Interfacing).
• Inductive AutomationcoreTechnology or Integration · 1 January 2019Crossmuller achieved Ignition Core Certification in 2019. Ignition is a cross-platform SCADA with unlimited licensing model.
• Wood Tech GroupminorGTM or Marketing Partner · 1 January 2018Partnership at AWISA 2018 to introduce The Hive panel management system. Wood Tech Group distributes woodworking technology solutions.
• HOMAG GroupexploratoryStrategic or Co-development Partner · 1 January 2015Discussions held regarding potential rebranding of MOM solution with HOMAG. Leading woodworking equipment manufacturer exploring MES type expansion to their portfolio. Early stage partnership discussions.
• Wonderware (Schneider Electric)coreTechnology or IntegrationWonderware Endorsed System Integrator Partner since 2011 (first in Australia). Crossmuller specializes in Wonderware System Platform, MES, InTouch, and Historian implementations. Certified since 1997 as Wonderware System Integrator. Founding member of Wonderware Model Driven MES competency program.
• Schneider Electric EcoXpert PartnerscoreTechnology or IntegrationCrossmuller engineers trained and certified as Schneider Electric EcoXpert Partners for intelligent buildings and Internet of Things solutions.
• Rockwell AutomationcoreTechnology or IntegrationCertified ThinManager integrators for Rockwell Automation's ThinManager (centralized thin client and Remote Desktop Server management software). Experienced with Rockwell ControlLogix PLCs, CompactLogix, and PLC5 systems.
• Space UrbanminorImplementation/ SI/ Consulting PartnerArchitecture firm partnered on Bay Timber Frame and Truss project to secure regulatory approvals including Development Approvals, Construction Certificates and Occupational Certificates.
• CDE GroupminorStrategic or Co-development PartnerInternational machine supplier consulted for site requirements and specifications for reDirect Recycling drill mud facility. CDE Group is an OEM for wash plant equipment.
• Borg GroupcoreStrategic or Co-development PartnerCrossmuller was acquired by Borg Group in January 2016. Borg Group is a leading supplier of panel, doors and laminates to the kitchen and commercial building markets for over 25 years. Crossmuller now operates as a Borg Group company.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Emerson: Global automation vendor with DeltaV DCS, PACSystems, and Movicon/NIX SCADA, plus significant systems-integration services through its AspenTech and Industrial Software portfolio. Overlaps with Crossmuller's MES and process-control work in CPG/F&B.
• Siemens: Global automation platform vendor (SIMATIC PLCs, WinCC SCADA, Opcenter MES) with extensive integration services. Crossmuller integrates Siemens platforms for customers with mixed estates, competing with Siemens' direct services on mid-market accounts.
• Rockwell Automation: Major automation platform vendor (Allen-Bradley PLCs, ThinManager) with extensive global systems integration services. Crossmuller is a certified Rockwell integrator, and Rockwell's direct-services arm competes for the same Australian project work.
• ATS Automation Tooling Systems: Canadian-headquartered global Tier-1 automation systems integrator serving life sciences, transportation, and industrial customers. Comparable systems-integration business model at significantly larger scale, representing the upper benchmark Crossmuller aspires to.
• Schneider Electric: Parent of Wonderware and the broader EcoStruxure platform. Crossmuller's exclusive Wonderware Endorsed SI status in Australia makes Schneider a key partner but also a competitor as Schneider expands its direct services and EcoXpert network in the region.
• ABB: Global industrial automation and robotics major (System 800xA, RobotStudio) with extensive services and integration capabilities. Competes for large Australian industrial automation projects and robotics integration work alongside Crossmuller.

Direct peers

• SAGE Automation: Australia-headquartered industrial automation systems integrator delivering PLC/SCADA, robotics, MES, and turnkey control solutions across mining, infrastructure, defense, and manufacturing — the closest like-for-like Australian SI to Crossmuller.
• Pilz Australia: Australian arm of Pilz GmbH, a safety-focused automation specialist and integrator (TUV-certified functional safety). Compares on SI business model and safety automation overlap (Crossmuller holds TUV Functional Safety certified engineers).
• HCLTech Industrial Engineering Services: Global IT services major with a dedicated industrial automation and Industry 4.0 practice serving discrete and process manufacturing. Competes with Crossmuller for multi-site MES/SCADA digital transformation mandates, but at materially larger scale and offshore cost structure.

Regional players

• NHP Electrical Engineering Products: Australia/NZ-focused electrical and automation distributor and SI (now part of Eaton). Comparable geographic focus and electrical/automation overlap, but operates primarily as a product distributor with attached services rather than a pure systems integrator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossmuller