Heep Hong Society

Name

Heep Hong Society

Legal name

Heep Hong Society (協康會)

Website

https://heephong.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Special Education and Child Rehabilitation Services

NAICS

Child Care Services (62441), Child and Youth Services (62411), Educational Support Services (611710), Other Individual and Family Services (624190), Vocational Rehabilitation Services (62431)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Child Day Care Services (8351)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Autism Classroom & School Program Support (Inclusion/Resource) (EDAKAKAC), Parent & Caregiver Training for LD/Dyslexia Support (EDAKAJAJ), Therapy-Integrated Childcare Support (coordination with OT/PT/SLP/ABA) (HSAAAIAM), Transition & School-Readiness Support for Special Needs Children (HSAAAIAO)

Keywords

• Special education services
• Child rehabilitation therapy
• Preschool rehabilitation services
• Developmental assessment tools
• Allied health therapy

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations through various programs including monthly donation programme, one-off donations, charity raffle, charity sports day, and Great Chefs of Hong Kong annual fundraising event. Tax-exempt charitable organization (IR File Number: 91/465).
2. Publication Sales: Sales of professional books, training guides, and educational materials including assessment tools, activity guides, and parent support materials. Products priced from HK$50 to HK$20,000 with member discounts available.
3. Government Subvention and Social Welfare Funding: Core operational funding from Social Welfare Department for OPRS services and other rehabilitative programs. Services provided free of charge to eligible recipients under government subsidy schemes.
4. E-commerce Sales: Online shop (eshop.heephong.org) selling books, games, teaching materials, and therapeutic tools directly to parents, educators and professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels11 records

Core offering

Heep Hong Society delivers multi-disciplinary rehabilitation and special education services for children and youth with developmental delays, autism, ADHD, dyslexia, and other special educational needs through a network of Early Education and Training Centres, Special Child Care Centres, allied health clinics, On-site Pre-school Rehabilitation Services (OPRS) teams deployed across 12 Hong Kong districts, hydrotherapy facilities, and family support centres. It complements direct service delivery with a publication catalogue (assessments, training manuals, parent guides), four free mobile applications supporting therapeutic interventions, and the APED professional training academy.

Product overview

Heep Hong Society operates a comprehensive multi-service platform for children and youth with diverse developmental and learning needs, founded in 1963. The portfolio includes core service divisions (preschool children, school-aged children, youth, families, and allied health services), a professional training arm (APED with SEN Family Academy, Think Bright, and PACT training), the Supportive Learning Project (青蔥計劃) including Heep Hong Talent School, an eShop platform for selling published books and materials, and a mobile applications portfolio. The professional publications programme produces books and training manuals across four series (Professional Series, Children Development, Integrated Education, and Parent Support), covering assessments (PEP-3, HK-PFMDA, HK-PFMST), training guides (TEACCH, SCERTS, Activity Guides), and parenting resources. Mobile apps include the SCERTS '知情解意' app, The Pre-writing Fun Journey 2, and Read and Write Trooper. The OPRS school-based rehabilitation service operates across 12 regional teams covering all of Hong Kong. The annual service volume exceeds 27,000 children, youth, and family members.

Differentiator

Problem solved

Functional benefit

Products and services

• Preschool Children Services (學前兒童服務) Comprehensive range of early intervention and rehabilitation services for preschool-aged children (0-6) with developmental delays, autism, ADHD, dyslexia, physical disabilities, and other special educational needs, delivered through EETCs, SCCCs, school-based support, and centre-based therapy, accessed via the SWD central referral system.
• School-aged Children Services (中小學生服務) Support services for primary and secondary students (6-18) including ADHD support, dyslexia support, the S.E.N.S.O.R. resilience enhancement project, after-school homework tutoring and support, P.1 adaptation, and hydrotherapy delivered in centre-based and after-school settings.
• Allied Health Services (專職治療服務) Professional therapeutic services in physical therapy, speech therapy, and occupational therapy (including preschool fine motor development), delivered by a multi-disciplinary team of registered therapists to children with developmental needs.
• Youth Services (青年服務) Youth-focused services including the Jockey Club Collaborative Project for Inclusive Employment Co-creation Programme, ASD high school career guidance and transition support, the Autistic Youth Growth Support and Vocational Training Service (SSAP), and the Youth Services Helper 'Heepie' programme.
• Family Services (家庭服務) Family-facing services including Parents Resource Centres (PRCs), Heep Hong Parents' Association, SMART Fathers' Club, ethnic minority support services, Junior Gateway Club, and the Caregiver Support Project (正能量大玩「家」), supporting caregivers of children with special needs.
• On-site Pre-school Rehabilitation Services (OPRS) (到校學前康復服務) School-based rehabilitation delivered via 12 regional teams across all Hong Kong districts, combining centre-based professional therapy with on-site support at kindergartens and kindergarten-cum-child care centres, by multi-disciplinary teams of educational psychologists, speech therapists, occupational therapists, physiotherapists, special child care teachers, and social workers. Free of charge to eligible children.
• Hydrotherapy Service (親子水療服務) Physical therapy delivered in an indoor heated hydrotherapy pool (32-34°C), with paediatric physiotherapists designing individual and group aquatic therapeutic activities for children with physical disabilities, developmental delays, autism, prematurity, and ADHD.
• Heep Hong Talent School (協康才藝學校) Non-profit talent school operating under the Supportive Learning Project (青蔥計劃), providing diversified professional talent-development services for children with special educational needs.
• Academy for Professional Education and Development (APED) (專業教育及發展學會) Professional training arm offering certificate courses, structured training programmes, SEN Family Academy, Think Bright high-order cognitive training, and PACT® practitioner training for parents, teachers, practitioners, and social service organizations in the SEN field across Hong Kong and Greater China.
• Professional Series Publications (專業系列) Chinese-language professional books and training manuals for rehabilitation practitioners and parents, including PEP-3 Chinese Edition, Training Package for Autistic Children, Activity Guides for Pre-school Education, HK-PFMDA, HK-PFMST, SPSRC, SCERTS Model guides, and the OPRS Guidebook, priced from HK$140 to HK$20,000.
• Children Development Series Publications (兒童成長系列) Books and training materials on sensory processing, coordination games, pre-writing skills, vocabulary learning, and the Children's Learning Curriculum Guide (《兒童學習綱領》) for children aged 0-6 and those with developmental delays.
• Integrated Education Series Publications (融合教育系列) Published resources supporting mainstream school integration for children with autism, ADHD, dyslexia, and other special needs, including peer support storybooks and inclusion toolkits for teachers and parents.
• Parent Support Series Publications (家長支援系列) Parenting guides, mindfulness handbooks, and parent story collections supporting families of children with special needs.
• Pre-writing Fun Journey Mobile App Hong Kong's first pre-writing training app developed by Heep Hong's occupational therapists, featuring 960 pre-writing activities across three difficulty levels in eight categories, available free on iPad and Android.
• SCERTS Social Emotion Mobile App (知情解意) Free Android and iPad application supporting SCERTS model training, providing interactive tools for emotional expression and social communication development for children with autism spectrum disorder.
• Read and Write Trooper Mobile App Language learning iOS and Android app featuring three islands with 11 themed lands and over 600 activities covering listening, speaking, reading, and writing challenges; best used in combination with the Language Learning Package.
• Heep Hong eShop Online Store Online storefront selling Heep Hong's published books, assessment tools, games, teaching materials, and therapeutic aids to parents, educators and professionals across Hong Kong.
• Jockey Club iRead & iLearn Dyslexia Support Programme Three-year partnership programme funded by the Hong Kong Jockey Club Charities Trust, featuring online resource platform '吾玩吾識', 24 parent-child reading storybooks, an AR audiobook app, and 3D Word Moving technology to support children with potential literacy difficulties, with documented effectiveness across 311 children studied.
• LOVE+ Child Development Support Centre Integrated child development support centre (童家‧愛) providing coordinated development services for children and families across the society's multi-disciplinary resources.
• SEN Family Academy (SEN家庭學院) Structured training courses under APED for SEN families covering parenting skills (續步SEN級), reading activities (同學童樂), self-care (ME TIME), and family bonding (WE TIME) modules.
• Think Bright High-Order Cognitive Training (導思有法) High-order cognitive training programme for preschool children including background theory, project introduction, foundation theory, training activities, and a certificate course component for individual training.
• PACT® Parent-Child Social Communication Training Course Parent-mediated Autism for a Connections Toddlerhood (PACT®) practitioner training programme teaching social communication parent-child training techniques for practitioners working with young children with autism.

Quantifiable outcome

• Over 27,000 children, youth and families served annually across all programs
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Island Shangri-La Hotel (港島香格里拉大酒店)coreGTM or Marketing Partner · 17 August 2020Annual charity mooncake partnership where Island Shangri-La produces '協康會慈善月餅禮盒' priced at HK$428 per box (4 pieces double yolk white lotus paste mooncake). Box features artwork drawn by Heep Hong children. Proceeds after costs donated to Heep Hong Society to support families with special needs.
• Social Welfare Department (SWD) Hong KongflagshipStrategic or Co-development PartnerGovernment funding partner for OPRS (On-site Pre-school Rehabilitation Services) program. Since 2018, SWD regularized OPRS and expanded to include Tier 1 Support Services (2023) and Basic Services. Heep Hong operates 12 regional teams providing services at kindergartens across all Hong Kong districts under SWD funding.
• MSIG Insurance (Hong Kong) Ltd.coreStrategic or Co-development PartnerCollaboration on Autistic Youth Pre-job Training Project including publication of 'A Job Opportunity for Autistic Youth' booklet introducing autistic employment capabilities to employers.
• Education Bureau Hong KongcoreStrategic or Co-development PartnerCollaborative programs including '高飛任務 – 無人機編程' drone programming group for autistic students, '魔術與科學' and '數碼媒體製作' training groups. 14 autistic students from different secondary schools completed 30-hour course.
• Hong Kong Polytechnic UniversitycoreStrategic or Co-development PartnerResearch partnership supporting fine motor developmental assessment research (2007-2009) involving 800 local children and 30+ kindergartens and nurseries to develop HK-PFMDA.
• International Lions Clubs District 303 Hong Kong & MacaucoreGTM or Marketing PartnerOrganizer of Hong Kong Ten Outstanding Community Services Awards 2026; Project EMbrace selected as one of top 10 outstanding community service programs.
• University of North Carolina Division TEACCHcoreStrategic or Co-development PartnerLicensed source of PEP-3 (Psychoeducational Profile - Third Edition) assessment tool for autism; TEACCH model internationally recognized as effective training model for children with ASD.
• Hong Kong University Medical Faculty - Child and Adolescent Sciences DepartmentcoreStrategic or Co-development PartnerCo-organizer of 16th International Conference on Developmental Coordination Disorder (DCD-16 Hong Kong) scheduled for July 2026.
• Developmental Coordination Disorder FoundationcoreStrategic or Co-development PartnerCo-organizer of DCD-16 Hong Kong international conference.
• Face-to-Face Monthly Giving Alliance (街頭月捐聯席)minorGTM or Marketing PartnerMember of alliance promoting monthly giving for charitable organizations.
• Serena Wieder (International Consultant)minorStrategic or Co-development PartnerInternational expert in autism and special education contributing to 40th anniversary publication '追求卓越 – 兒童康復服務新知與實踐'.
• Gary Mesibov (International Expert)minorStrategic or Co-development PartnerInternationally renowned expert in autism and special education contributing to 40th anniversary publication.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights10 records

Customer concentration

• YouTubeyoutube.com/heephong1963
• Facebookfacebook.com/heephong
• LinkedInlinkedin.com/company/heephongsociety
• Instagraminstagram.com/hhs1963

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heep Hong Society