Move to Cure
Move to Cure is a Belgian private physiotherapy and rehabilitation practice founded in 1994, serving professional athletes (including the Belgian Red Devils), amateurs, and the general public across Antwerp and Brussels via four clinic locations, an online service, and a mobile booking app, with proprietary markerless 3D motion screening technology.
- Company typePrivate
- Founded1994
- HeadquartersAntwerpen, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Move to Cure does
Move to Cure is a Belgian private physiotherapy and rehabilitation practice founded in 1994 by Lieven Maesschalck, operating as Maesschalck and Partners BV from Antwerp and Brussels. The firm delivers orthopedic injury rehabilitation, sports physiotherapy, injury prevention, high-performance coaching, podology (with in-house 3D-printed corrective insoles), chiropractic care, sports recovery massage, food coaching, and professional bikefitting, serving professional athletes (including the Belgian national football team), amateur athletes, and non-athletes with orthopedic complaints. The practice is non-conventioned with the Belgian state health insurance system, enabling premium out-of-pocket pricing (e.g., €150 per 3D screening), and reaches customers through four clinic locations, a multilingual mobile booking app (iOS and Android), and a website booking system.
The technical core of the offering is a markerless 3D motion screening system using seven high-tech cameras and proprietary software for full biomechanical movement analysis, paired with a 3D foot scanning workflow for podology. These tools underpin the practice's 'Move to Cure' philosophy — healing through correct movement — and are positioned as elite-grade technology typically reserved for professional sports teams. Beyond clinical services, the practice operates the Move to Cure Cyclo annual charity cycling event in partnership with the Jan Vertonghen Foundation and sells branded cycling apparel, with proceeds directed to children's health causes.
The business model is predominantly professional-services revenue: per-session physiotherapy, screening, podology, and chiropractic fees from a distributed base of individual consumers. The marketing approach relies on organic social channels (Facebook, Instagram, Twitter/X, LinkedIn, YouTube), an annual cycling event, and a self-serve mobile app for bookings. The practice is privately held with no external funding or parent company identified, and has approximately 18+ named team members across clinical, performance, and administrative functions.
Move to Cure firmographics
Firmographics- Name
- Move to Cure
- Legal name
- Maesschalck and Partners BV
- Website
- https://movetocure.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Move to Cure is a Belgian private physiotherapy and rehabilitation practice founded in 1994, serving professional athletes (including the Belgian Red Devils), amateurs, and the general public across Antwerp and Brussels via four clinic locations, an online service, and a mobile booking app, with proprietary markerless 3D motion screening technology.
- Ownership category
- akta.pro rank
Move to Cure industry classification
Industry- Product category
- Physiotherapy and Sports Rehabilitation Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)
- akta.pro secondary industries
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)
Keywords
Where Move to Cure is headquartered
LocationHeadquarters
- HQ city
- Antwerpen
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Move to Cure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Physiotherapy/Kinesitherapy Services: Professional physiotherapy sessions delivered by qualified kinesitherapists for rehabilitation of orthopaedic injuries. Services include functional rehabilitation, sports physiotherapy, and injury prevention. Team members are noted as non-conventioned (non-affiliated with state health insurance system).
- 3D Body Screening: Comprehensive biomechanical movement analysis including intake conversation, screening, data report, and prescribed exercises. One-time assessment service.
- Custom Podology Insoles: Custom-made corrective insoles produced using 3D scanning technology, tailored to sports-specific movement patterns.
- Chiropractic Services: Chiropractic treatments provided by Dr. Frederic Rogiers.
- Cycling Event Registration: Annual cycling event with registration fees. Proceeds benefit the Jan Vertonghen Foundation.
- Cycling Outfits: Sale of Move to Cure branded cycling apparel. €5 per purchase donated to Jan Vertonghen Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 3D Body Screening Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Move to Cure product offering
Product offeringCore offering
Move to Cure is a physiotherapy and kinesitherapy practice that delivers orthopaedic rehabilitation, sports physiotherapy, injury prevention, and performance coaching to professional athletes, amateur athletes, and general patients. It supplements manual therapy with a proprietary markerless 3D motion-screening system (7 cameras) for biomechanical analysis and 3D foot scanning for custom corrective insoles, delivered at clinics in Antwerpen and Brussels and via online sessions.
Product overview
Move to Cure is a physiotherapy and sports rehabilitation practice operating as a network of specialized services rather than a unified software platform. The core offering centers on rehabilitation for complex orthopedic injuries, guided by the 'Move to Cure' philosophy of healing through correct movement. Individual service modules include Revalidatie (rehabilitation), Call to Cure (online sessions), Blessure Preventie (injury prevention), and 3D Screening (biomechanical motion analysis using markerless technology with 7 cameras). Additional therapeutic services encompass Sport Recovery Massage, Chiropractie, and Podologie (with in-house 3D-scanned corrective insoles). Performance and training services include Personal Training, High Performance Training, Food Coaching, and Bikefitting. The company also organizes the Move to Cure Cyclo annual cycling event and sells cycling apparel merchandise. Services are delivered at two physical locations in Antwerp and Brussels, with team members including kinesitherapists, podologists, a chiropractor, and performance coaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Revalidatie Functional rehabilitation service for orthopaedic injuries delivered in close consultation with treating sports physicians, using principles of functional revalidation tailored to each patient's condition. Intended for patients recovering from orthopaedic and sports injuries.
- Call to Cure Online physiotherapy sessions providing remote rehabilitation support with customised programs and live feedback, enabling patients worldwide to access personalised rehabilitation.
- Blessure Preventie Integral injury prevention programme that analyses past and present injury history to design balanced training programmes that strengthen weak points and prevent relapse. Aimed at athletes and non-athletes seeking to avoid recurring injuries.
- 3D Screening Markerless motion screening using 7 high-tech cameras and proprietary software for complete biomechanical movement analysis, including intake interview, screening, data report, and prescribed exercises at €150 per screening. Applied to professional athletes and recreational sports participants to identify movement dysfunctions.
- Personal Training Individualised exercise programmes assembled based on client needs, skills, and goals using specific training methods to achieve desired results, with the option to transition to High Performance Coaching for enhanced athletic development.
- High Performance Training Sport-specific rehabilitation and training programme for athletes completing revalidation who need to return to competitive fitness, guided by high performance coaches using the city environment as a training ground.
- Sport Recovery Massage Recovery massage service that prevents and addresses both physical and psychological complaints while stimulating blood circulation and the lymphatic system for improved energy and optimal recovery performance.
- Chiropractie Chiropractic care service provided by licensed practitioner Dr. Frederic Rogiers, integrated into the Move to Cure treatment ecosystem for comprehensive musculoskeletal care.
- Podologie Podiatry service using high-tech equipment and expert Jo Dewijze to analyse walking and running patterns, detect causes of complaints, and produce custom 3D-scanned corrective insoles in-house that are sport-specific for runners, basketball players, and tennis players.
- Food Coaching Nutrition coaching providing personalised meal plans aligned with training goals, performance targets, and recovery needs, supporting sharper training, faster recovery, and noticeable differences in cycling, fitness, or running performance.
- Bikefitting Professional bicycle fitting service that adjusts the bike completely to the client's body and goals, improving comfort, efficiency, and performance through optimal cycling posture.
- Move to Cure Cyclo Event Annual cycling event featuring three fully planned routes of 45 km, 85 km, or 125 km, bringing participants together around movement and strength-building, with registration proceeds benefiting the Jan Vertonghen Foundation.
- Move to Cure Cycling Apparel Move to Cure branded cycling apparel sold via the in-house shop, with €5 from each purchase donated directly to the Jan Vertonghen Foundation, designed for professional performance, comfort, and aesthetics.
Quantifiable outcome
- Prevention of relapse through continuous adjustment of rehabilitation plans and specific prevention exercises
Companies that use Move to Cure
Customer profileSegments3 records
Ideal customer profiles3 records
Move to Cure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Move to Cure partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Jan Vertonghen FoundationcoreThe Move to Cure Cyclo 2026 event is held in benefit of the Jan Vertonghen Foundation. The Foundation works daily to give children in vulnerable situations space to play, move, and be children again. The 2026 edition specifically supports the Infuuts project, which allows children to move even during heavy medical treatments. Proceeds from the cycling event registration and cycling outfit sales (€5 per item) go to the foundation.
- 6D Sports Nutritionminor6D Sports Nutrition provides supplies for the Move to Cure Cyclo event's refreshment stations along the cycling routes.
- Medical Specialist NetworkcoreMove to Cure works intensively with the best doctors, sports physicians, orthopaedists, and specialists. They guide and assist clients in choosing doctors-surgeons-radiologists when needed. This collaboration is integral to their comprehensive approach to orthopaedic injury treatment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Move to Cure competitors and assessment
Company assessmentBroad incumbents
- FysioHolland: Large Dutch physiotherapy network operating hundreds of clinics across the Netherlands with a broad PT and sports injury portfolio; relevant as a scaled Benelux comparable shaping market benchmarks for clinic count and pricing.
- Aspetar: Qatar-based FIFA-accredited orthopedic and sports medicine hospital serving elite athletes globally; comparable as a marquee sports-medicine brand operating at a much larger scale, validating demand for premium orthopedic rehab.
- Maartenskliniek: Dutch specialist hospital focused on orthopedics, rheumatology, and rehabilitation; relevant as an established specialty orthopedic/rehab provider that competes for the same Dutch-speaking Benelux patient referrals.
Others
- Noraxon: US-based clinical and sports biomechanics measurement system vendor supplying 3D motion analysis hardware/software; adjacent competitor/partner for the markerless 3D screening differentiator.
- Xsens (Movella): Dutch inertial motion-capture and 3D body-tracking technology vendor used in sports biomechanics and clinical rehab; comparable as the underlying technology backbone Move to Cure's 3D screening competes with and could integrate.
Direct peers
- FYEO: Belgian physiotherapy chain specializing in orthopedic rehabilitation and sports injury recovery with multiple Belgian locations, headcount, and a similar premium clinical brand positioning as Move to Cure's Antwerp/Brussels footprint.
- Isokinetic: International sports rehabilitation and orthopedic recovery group founded in Italy with FIFA Medical Centre of Excellence status; competes in the same elite-athlete orthopedic rehab niche and shares the multi-disciplinary sports-medicine model.
Emerging players
- Reade: Amsterdam-based rehabilitation center combining orthopedic rehab, sports medicine, and rheumatology in a multidisciplinary clinic model similar to Move to Cure's integrated physiotherapy/podiatry/chiropractic stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Move to Cure social profiles
Digital presenceMove to Cure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Move to Cure leadership team
Management profileNumber of profiles
Profiles12 records
Move to Cure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Move to Cure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Move to Cure
What does Move to Cure do?
Move to Cure is a physiotherapy and kinesitherapy practice that delivers orthopaedic rehabilitation, sports physiotherapy, injury prevention, and performance coaching to professional athletes, amateur athletes, and general patients. It supplements manual therapy with a proprietary markerless 3D motion-screening system (7 cameras) for biomechanical analysis and 3D foot scanning for custom corrective insoles, delivered at clinics in Antwerpen and Brussels and via online sessions.
Is Move to Cure a public or private company?
Move to Cure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Move to Cure founded?
Move to Cure was founded in 1994. It employs 11 to 50 people.
Where is Move to Cure based?
Move to Cure is headquartered in Antwerpen, Belgium, in the Europe region.
How does Move to Cure make money?
Six revenue lines are on record. Physiotherapy/Kinesitherapy Services are the primary driver. The others are 3D Body Screening, custom Podology Insoles, chiropractic Services, cycling Event Registration and cycling Outfits.
Who are Move to Cure's main competitors?
Broad incumbents on record are FysioHolland, Aspetar and Maartenskliniek. Others are Noraxon and Xsens (Movella). Direct peers are FYEO and Isokinetic. Reade is listed as an emerging player.
Does Move to Cure have an API?
No public API is recorded for Move to Cure.
What industry is Move to Cure in?
Move to Cure's product category is Physiotherapy and Sports Rehabilitation Services. Its primary akta.pro industry code is HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab, with a secondary code of HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab. Its NAICS code is 621340 and its SIC code is 8093.