Liberal National Party of Queensland

What Liberal National Party of Queensland does

The Liberal National Party of Queensland (LNP) is a membership-based political party registered in Queensland, Australia, formed in 2008 through the merger of the Queensland Liberal Party and the Queensland National Party. Operating as Queensland's major centre-right political organization, the LNP contests elections at federal, state, and local government levels and is structured into 12 regions with local party units and branches spanning from Cape York to Coolangatta. It serves Queensland residents enrolled on the electoral roll, with dedicated sub-brands for members aged 16-30 (Young LNP) and female members (LNP Women), who are automatically included at no additional cost.

The party's technology platform consists of a member-facing portal (MyLNP) for membership management and renewals, an online enrollment system with eligibility checks against the Australian Electoral Commission's electoral roll, a digital Blue Book handbook, an online party unit minute submission system, and an internal campaign asset request workflow. Underlying tooling also includes electronic meeting capabilities, branch transfer functions, and a treasurer portal. The party maintains a presence on Facebook, Instagram, TikTok, YouTube, and X/Twitter, and operates an e-commerce merchandise storefront (LNP Shop).

Revenue is generated through tiered annual membership subscriptions (Bronze $45-$170, Silver $280-$400, Gold $550-$900, Diamond $990, Platinum $1,300-$2,000, with concessional rates for under-31s and pensioners), general donations and campaign contributions, investment income from the LNP Endowment Fund (a perpetual capital vehicle), and merchandise sales. The party is governed by its membership through a State Executive led by President Doug Hawkes, with Vice Presidents for Metropolitan (Trent Belling) and Regional (Peter Wilson) portfolios, plus standalone leadership for LNP Women (Susanna Damianopoulos) and Young LNP (Ben Kozij). Staff headcount sits in the 51-100 range, with financial disclosures governed by Australian electoral law rather than corporate reporting standards.

Name

Liberal National Party of Queensland

Legal name

The Liberal National Party of Queensland

Website

https://lnp.org.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

The Liberal National Party of Queensland (LNP) is a Queensland-registered centre-right political party formed in 2008 that contests federal, state, and local elections, serving enrolled Queensland voters through a tiered membership model, regional branch network, and digital member portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Albion

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Membership Fees: Annual membership subscriptions with tiered pricing (Bronze, Silver, Gold, Diamond, Platinum) ranging from $45 to $2,000 per year depending on tier and individual/dual membership.
2. Donations and Campaign Contributions: General campaign donations and contributions to the LNP Endowment Fund for long-term financial stability.
3. Endowment Fund Investments: The LNP Endowment Fund preserves capital and uses investment earnings to support party operations in perpetuity.
4. Merchandise Sales: Sale of LNP branded merchandise including name badges, through the LNP Shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Liberal National Party of Queensland is a membership-based political party that fields candidates in federal, state, and local government elections across Queensland. It sells tiered annual memberships (Bronze, Silver, Gold, Diamond, Platinum), enables member participation in policy formation, candidate preselections, and party conventions, and supports grassroots campaigning through volunteer coordination and campaign materials.

Product overview

The Liberal National Party of Queensland (LNP) operates a member-focused platform with a unified membership portal (MyLNP) that provides access to member services, party resources, and administrative tools. The party's product ecosystem includes membership tiers (Bronze, Silver, Gold, Diamond, Platinum), an endowment fund for long-term financial stability, an online shop for merchandise, internal tools for party unit management and election campaigns, and supplementary programs including LNP Women and Young LNP for demographic-specific engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Young LNP: Youth wing of the Liberal National Party for members aged 16-30 years
• LNP Women
• LNP Endowment Fund

Products and services

• Membership Tiers (Bronze, Silver, Gold, Diamond, Platinum) Tiered annual membership options ranging from Bronze ($110/year single) to Platinum ($1,300/year single), each offering progressive benefits including merchandise, event access, and priority invitations. Available to Queensland residents enrolled on the Queensland and Commonwealth electoral roll.
• LNP Endowment Fund A long-term investment fund where contributions are preserved and invested, with only the income used to support party operations and priorities in perpetuity.
• LNP Shop Online merchandise store for LNP-branded items including name badges, campaign materials, and promotional products.
• Blue Book (Member Handbook) Digital handbook guide for LNP members explaining party procedures, rules, member rights, roles and responsibilities, accessible via the MyLNP login portal.
• LNP Women Organizational wing encouraging female political engagement, automatically including all female LNP members at no extra cost.
• Young LNP Movement for members aged 16-30 focused on campaigning, policy development, education, training, and networking events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• Australian Electoral CommissionminorOthersIntegration with AEC electoral roll systems for membership eligibility verification. Members must be enrolled on the Queensland electoral roll to join.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Liberal Party of Australia: Federal counterpart to the LNP's Liberal component, formed from the same centre-right tradition and competing in federal and other state elections. Shares overlapping ideology, member base, and donor pool with the LNP.
• Queensland Greens: State branch of the Australian Greens and the LNP's third major competitor in Queensland. Operates a similar membership-based model and contests the same state, federal, and local seats.
• The Nationals: Federal counterpart to the LNP's National Party component and former partner in the merger that created the LNP. Operates as a centre-right rural/agriculturally-focused party with a similar membership-and-donation model.
• Pauline Hanson's One Nation: Right-wing populist party that draws voters and disaffected members from the LNP's base in regional Queensland. Competes head-to-head in many of the same state and federal seats.
• Australian Labor Party (Queensland Branch): Queensland branch of Australia's main centre-left party and the LNP's primary electoral rival. Competes for the same voter base across state, federal, and local elections in Queensland under a parallel membership-based party model.

Emerging players

• Centre Alliance: Minor centrist party that contested federal seats in South Australia. Comparable as a small membership-based party operating outside the major-party duopoly.
• Australian Conservatives: Short-lived centre-right party founded by Cory Bernardi that competed for the same conservative voter segment as the LNP. Useful as a recent comparable of how centre-right alternatives challenge incumbents.

Regional players

• Katter's Australian Party (KAP): North Queensland-based regional party with strong overlap to the LNP in rural and regional Queensland seats. Smaller in scale but materially competitive in the same electorates.
• National Party of Australia (WA branch): Western Australian state-level National Party with comparable structure and rural-conservative focus. Useful regional comparable for how the LNP's National Party component operates in another state.

Broad incumbents

• UK Conservative Party: Major centre-right party and historical ideological peer of the LNP. Comparable as an established conservative party running parallel membership, donor, and policy operations across a national jurisdiction.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LNPQLD
• Instagraminstagram.com/lnpqld
• TikToktiktok.com/@liberalnationalparty
• Xx.com/LNPQLD

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberal National Party of Queensland