Fisch Asset Management
Fisch Asset Management AG is an independent Swiss fixed-income boutique founded in 1994, managing convertible bond, corporate bond, multi-asset, and (since 2025) equity strategies for institutional investors including pension funds and insurance companies in Switzerland, Germany, and Austria.
- Company typePrivate
- Founded1994
- HeadquartersZürich, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Fisch Asset Management does
Fisch Asset Management AG is an independent Swiss fixed-income boutique founded in 1994 in Zurich by brothers Kurt and Pius Fisch, with a wholly-owned German subsidiary (Fisch Asset Management GmbH) in Frankfurt am Main. The firm specializes in actively managed convertible bond, corporate bond, and multi-asset strategies, serving exclusively institutional clients such as pension funds, insurance companies, and other qualified professional investors in Switzerland, Germany, and Austria. Its product suite includes the UCITS-compliant Fisch Umbrella Fund, the Switzerland-only Fisch Trend Navigator Fund (futures/commodities), bespoke segregated mandates, and — as of August 2025 — the Fisch Convex Innovation Fund, its first equity product applying convertible-bond convexity concepts to an allocation-driven equity strategy.
The firm generates revenue through recurring asset management fees on its funds and bespoke mandates, with potential performance fees layered on top. Distribution is sales-led through direct institutional sales and relationship management teams in Zurich and Frankfurt, supplemented by partnerships with fund administrators and distributors including RBC Investor Services, First Independent Fund Services, and Bank Julius Bär. The company is regulated by FINMA in Switzerland and holds a BaFin Freistellungsverfügung for Germany, with FIDLEG and MiFID II compliance supporting cross-border institutional distribution in the EU/EEA; products are explicitly not distributed to US persons. Leadership comprises joint CEOs Juerg Sturzenegger and Philipp Good (appointed 2017), founder/Chairman Dr. Pius Fisch, CIO Beat Thoma, and a Board reinforced in 2024–2025 by external appointments from Swiss Life and German-market figures. AUM reached CHF 10.2 billion as of June 2017 (the last publicly disclosed figure in the source data); current AUM is not disclosed.
Fisch Asset Management firmographics
Firmographics- Name
- Fisch Asset Management
- Legal name
- Fisch Asset Management AG
- Website
- https://fam.ch
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fisch Asset Management AG is an independent Swiss fixed-income boutique founded in 1994, managing convertible bond, corporate bond, multi-asset, and (since 2025) equity strategies for institutional investors including pension funds and insurance companies in Switzerland, Germany, and Austria.
- Ownership category
- akta.pro rank
Fisch Asset Management industry classification
Industry- Product category
- Fixed Income Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Other Financial Vehicles (52599)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Investment Management Advisory (RIA) (FSAEAAAB)
- akta.pro secondary industries
- Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds) (FSAAAJAA), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
Keywords
Where Fisch Asset Management is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Fisch Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Asset Management Fees: Fisch Asset Management generates revenue through management fees charged on actively managed funds and bespoke mandates. Fees are collected from institutional clients investing in convertible bond, corporate bond, and multi-asset strategies. The firm also earns performance fees where applicable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Institutional mandates and fund investments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fisch Asset Management product offering
Product offeringCore offering
Fisch Asset Management is an independent Swiss fixed-income boutique that delivers actively managed investment strategies in convertible bonds and corporate bonds to institutional investors through UCITS-compliant funds and segregated mandates. The firm also offers multi-asset solutions combining convertible and high-yield approaches and, since August 2025, an allocation-driven equity strategy (Fisch Convex Innovation Fund) that applies convexity principles derived from its convertible bond expertise.
Product overview
Fisch Asset Management is an independent Swiss fixed-income boutique offering a unified platform of actively managed funds and bespoke mandates. The product suite centers on three core investment strategies: convertible bonds (offering asymmetric risk-return profiles), corporate bonds (spanning investment-grade and high-yield), and multi-asset solutions. Key products include the Fisch Umbrella Fund (UCITS-compliant multi-sub-fund structure), the Fisch Trend Navigator Fund (futures/commodities-focused), and the newly launched Fisch Convex Innovation Fund (equity strategy applying convexity principles from convertible bond expertise). The firm also offers segregated mandates for institutional clients seeking customized fixed-income solutions. All products target predominantly institutional and qualified investors.
Differentiator
Problem solved
Functional benefit
Brands
- Fisch Convex Innovation Fund: An equity fund launched in August 2025 offering allocation-driven equity strategy combining return dynamics of technology and growth stocks with stability of high-quality dividend-paying equities.
- Fisch Umbrella Fund
- Fisch Trend Navigator Fund
Products and services
- Fisch Umbrella Fund A UCITS-compliant umbrella fund structure offering multiple sub-funds investing in convertible bonds and corporate bonds for qualified investors.
- Fisch Trend Navigator Fund A fund that invests in futures and commodities, subject to elevated market volatility and leverage risks, distributed exclusively to qualified investors in Switzerland.
- Fisch Convex Innovation Fund An equity fund launched in August 2025 offering an allocation-driven strategy combining technology and growth stocks with high-quality dividend-paying equities, built on the firm's convertible bond expertise.
- Convertible Bond Strategies (Segregated Mandates) Actively managed segregated mandates investing in convertible bonds, offering asymmetric participation in equity market movements with downside protection from fixed-income components, for institutional investors.
- Corporate Bond Strategies (Segregated Mandates) Actively managed segregated mandates investing in corporate bonds, including investment-grade and high-yield segments, for institutional investors.
- Multi-Asset Solutions (Segregated Mandates) Combined segregated mandates integrating convertible bond and high-yield bond approaches into a diversified portfolio approach with built-in risk management mechanisms, for institutional investors.
- Mandate & Spezialfondslösungen (Custom Mandates and Special Fund Solutions) Bespoke individual mandates and special fund vehicles for institutional clients requiring customized investment solutions in fixed income asset classes.
Quantifiable outcome
- Convertible bonds delivered 21.4% returns in 2025 (FTSE Global Convertible Vanilla Hedged Index), outperforming MSCI World Hedged (+19.0%) and S&P 500 (+17.9%)
- +1 more outcomes
Companies that use Fisch Asset Management
Customer profileSegments1 record
Ideal customer profiles1 record
Fisch Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fisch Asset Management partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
Fisch Asset Management competitors and assessment
Company assessmentDirect peers
- BlueBay Asset Management: Specialist fixed-income boutique focused on credit, high yield, and emerging market debt. Comparable independent boutique profile targeting European institutional investors with active management expertise.
- Lombard Odier Investment Managers: Swiss private banking and asset management group with active fixed-income and convertible bond strategies. Comparable boutique positioning, Zurich/Geneva base, and European institutional client focus.
- GAM (Global Asset Management): Swiss-headquartered active asset manager offering fixed-income, multi-asset and alternative strategies to institutional clients. Overlaps with Fisch on UCITS funds, fixed-income specialization, and institutional distribution across Europe.
- Lazard Asset Management: Active asset manager with established fixed-income and convertible bond capabilities. Comparable boutique-style fixed-income franchise competing for the same pension and insurance mandates across Europe.
- Muzinich & Co: Specialist fixed-income and credit asset manager with institutional focus. Directly comparable for corporate bond, high-yield, and credit-focused mandates in the European institutional channel.
- Jupiter Asset Management: UK-listed boutique asset manager with strong fixed-income and convertible bond strategies. Comparable independent specialist profile with multi-asset offerings for institutional clients.
- Vontobel Asset Management: Swiss asset manager with strong fixed-income and multi-asset capabilities, similar boutique-pedigree and Zurich domicile. Directly competes for Swiss and European institutional mandates with comparable product mix in bonds and convertible strategies.
Broad incumbents
- Allianz Global Investors: Global asset manager with extensive fixed-income and multi-asset offerings. Competes for the same institutional European mandates but with much broader product breadth and global distribution.
- Capital Group: Large global active asset manager with fixed-income capabilities. Competes for institutional European mandates, though at significantly greater scale and with broader product diversification than Fisch.
- Robeco: Large Dutch asset manager with broad fixed-income and credit capabilities. Overlaps with Fisch in institutional fixed-income mandates but operates at meaningfully larger scale across global markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fisch Asset Management social profiles
Digital presenceFisch Asset Management compliance and trust
Trust signalCompliance4 records
Fisch Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fisch Asset Management leadership team
Management profileNumber of profiles
Profiles15 records
Fisch Asset Management subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fisch Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fisch Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fisch Asset Management
What does Fisch Asset Management do?
Fisch Asset Management is an independent Swiss fixed-income boutique that delivers actively managed investment strategies in convertible bonds and corporate bonds to institutional investors through UCITS-compliant funds and segregated mandates. The firm also offers multi-asset solutions combining convertible and high-yield approaches and, since August 2025, an allocation-driven equity strategy (Fisch Convex Innovation Fund) that applies convexity principles derived from its convertible bond expertise.
Is Fisch Asset Management a public or private company?
Fisch Asset Management is a private company. It is classified as family owned and is currently operating.
When was Fisch Asset Management founded?
Fisch Asset Management was founded in 1994. It employs 51 to 100 people.
Where is Fisch Asset Management based?
Fisch Asset Management is headquartered in Zürich, Switzerland, in the Europe region.
How does Fisch Asset Management make money?
One revenue line is on record: asset Management Fees.
Who are Fisch Asset Management's main competitors?
Direct peers on record are BlueBay Asset Management, Lombard Odier Investment Managers, GAM (Global Asset Management), Lazard Asset Management, Muzinich & Co, Jupiter Asset Management and Vontobel Asset Management. Broad incumbents are Allianz Global Investors, Capital Group and Robeco.
Does Fisch Asset Management have an API?
No public API is recorded for Fisch Asset Management.
What industry is Fisch Asset Management in?
Fisch Asset Management's product category is Fixed Income Asset Management. Its primary akta.pro industry code is FSAEAAAB, Investment Management Advisory (RIA), with a secondary code of FSAAAJAA, Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds). Its NAICS code is 523940 and its SIC code is 6282.