Field Day

What Field Day does

Field Day is a London-based creative agency founded in 2016, operating as a sub-brand within the Havas Village London network — the UK arm of Havas Group, one of the world's largest global communications groups founded in 1835. The agency specializes in shopper marketing, social media, content creation, and event services, serving client needs at the intersection of brand activation and experiential creative work. With 11–50 employees, Field Day is a boutique-scale operation that benefits from the integrated Havas Village model — a structure that brings together creative, media, health, PR, production, and CX capabilities under a single P&L, with teams built around client needs rather than internal disciplines.

Field Day's core offering is professional creative services rather than a software or technology product. No proprietary technology platforms, APIs, or AI capabilities specific to the agency are disclosed in the source data. As part of Havas Village London, however, Field Day has access to the Meaningful Brands™ research programme — a 16-year proprietary study surveying 93,000 people across 10 global markets and 1,900 brands across 45 categories — which functions as a strategic insights asset for the wider village.

The business model is a professional services agency model: revenue is generated through fee-based engagements for creative, shopper, social, content, and event work, with pricing quote-based and not publicly disclosed. The go-to-market approach is sales-led, leveraging the Havas Village London's dedicated new business contacts (e.g., Tracey Barber for Creative Network, Kim James for Media Network) and direct enterprise engagement with global brands. Field Day's customer base is enterprise-oriented, serving large multinational brands alongside the wider Havas Village London portfolio, though no specific client logos or revenue splits for Field Day itself are disclosed.

Name

Field Day

Legal name

Havas Village London

Website

https://kx.havas.com

Company type

Private

Founded year

1835

Operating status

Operating

Headcount range

11–50 employees

Short description

Field Day is a London-based creative agency founded in 2016 and part of the Havas Village London network, specializing in shopper marketing, social media, content creation, and event services for enterprise brand clients.

Ownership category

akta.pro rank

Product category

Creative Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

akta.pro secondary industry

Event Marketing & Audience Development Services (MPAGAJAD)

Keywords

• Creative agency services
• Shopper marketing
• Social media marketing
• Content creation services
• Event marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Communications Services: Havas Village London provides integrated communications services including creative, media, health, PR, production, and CX services to brands. Revenue is generated through agency service fees for integrated marketing and communications campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Field Day is a London-based creative agency that specializes in shopper marketing, social media, content creation, and event services for brand clients. Operating as a sub-brand within the Havas Village London network, it delivers integrated creative campaigns leveraging the broader Havas Group's communications capabilities across creative, media, PR, production, and customer experience disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Meaningful Brands™: A landmark study of brand value examining behaviors, cultural dynamics, and priorities for people, businesses and brands.
• Havas CX Network

Products and services

• Shopper Marketing Services Creative agency services focused on shopper marketing — developing campaigns and activations that drive consumer purchase behavior at retail and point-of-sale touchpoints, for brand clients.
• Social Media Marketing Services Creative agency services for social media — content strategy, campaign development, and community engagement across social platforms, delivered to brand clients.
• Content Creation Services Creative content production services including copywriting, visual content, video, and campaign assets for brand clients across channels.
• Event Services Creative agency services for events — conception, planning, and execution of brand events, activations, and experiential campaigns for brand clients.

Quantifiable outcome

• 78% of brands could disappear tomorrow and people wouldn't care - highlighting the importance of meaningful brand building
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Living Wage EmployerminorOthersHavas Village London is recognized as a Living Wage Employer, demonstrating commitment to fair compensation practices.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AMV BBDO: Major London creative agency within the Omnicom network producing brand campaigns, social, and content. Comparable in scale, market, and integrated creative offering to Field Day.
• Geometry Global: Global shopper marketing and commerce agency (now part of Accenture Song). Directly comparable to Field Day on the shopper marketing specialization, serving CPG and retail clients with activation-focused creative.
• Saatchi & Saatchi London: Global creative network's London flagship, delivering integrated creative, shopper, and brand experience work. Directly comparable to Field Day across creative and shopper marketing disciplines.
• BBH (Bartle Bogle Hegarty): London-headquartered creative agency producing brand campaigns, content, and activations for major global brands. Comparable to Field Day in size, geography, and creative-led offering.
• R/GA: Global creative and experience agency operating across brand, content, social, and digital product. Comparable to Field Day in the integration of creative, content, and digital experience work.
• Mother London: Independent London-based creative agency offering integrated creative, content, and brand experience work for global brands. Directly comparable to Field Day as a London creative agency competing for similar enterprise clients.
• Anomaly: Independent creative agency with London presence offering brand strategy, advertising, content, and shopper marketing. Comparable to Field Day as a non-holding-company creative shop competing for the same client mandates.

Broad incumbents

• WPP: World's largest advertising holding company with deep London presence spanning creative, shopper, content, and event capabilities. Comparable as a competitor and ecosystem peer given Havas Group's positioning as a scaled alternative to WPP.
• Publicis London: UK flagship of Publicis Groupe offering creative, media, digital, and shopper marketing at scale. Comparable to Field Day on integrated service lines, but with materially larger scale and holding-company procurement leverage.
• Havas Creative Network: Parent creative network of Havas Village London and Field Day. Broader incumbent operating across creative, media, and CX globally; comparable as the umbrella organization Field Day draws resources from and competes alongside.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Day