Simply Move Home

What Simply Move Home does

Simply Move Home is a UK-based online conveyancing comparison and matching platform that connects residential property buyers and sellers with a nationwide network of verified conveyancing solicitors. Founded in 1999 and headquartered in Wallasey, Wirral, the company operates a lean team of 1-10 employees and is owned by PALI Ltd, which provides the conveyancing searches bundled into every quote. Its core product is an online quote calculator that delivers four instant, no-obligation fixed-price quotations from vetted solicitors in under 20 seconds, with no referral or admin fees charged to consumers.

The platform differentiates through deep upstream data integrations with the UK Land Registry, Ordnance Survey, and every UK Local Authority, enabling upfront identification of conveyancing complexity factors so that the initial quote reflects the total price the customer will pay. This contrasts with competitor sites that issue low initial quotes and add costs after customer acquisition. The system is built as a self-serve web application supported by phone and email advisor callbacks, with SEO-driven blog content as a top-of-funnel acquisition channel. There is no mobile app, no public API, and no AI/ML capability disclosed.

The business model is a transaction-fee referral model: the service is free to consumers, solicitors set their own fees, and Simply Move Home earns revenue by facilitating connections between customers and law firms. Search fees are passed through at cost with no markup, and PALI Ltd provides the underlying conveyancing searches as the parent entity. Revenue, ARR, and transaction volumes are not disclosed, and the company has no institutional funding history.

Name

Simply Move Home

Legal name

Simply Move Home

Website

https://simplymovehome.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Move Home is a UK online conveyancing comparison platform, founded 1999, that connects residential property buyers and sellers with a nationwide network of verified solicitors via an instant quote calculator, earning transaction-based referral revenue and operating under parent company PALI Ltd.

Ownership category

akta.pro rank

Headquarters

HQ city

Wallasey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Conveyancing Referral Services: The company connects property buyers and sellers with verified conveyancing solicitors through their online platform. They earn revenue by facilitating connections between customers and solicitors. No referral fees or admin fees are charged to customers - all fees are set by individual law firms. Simply Move Home does not charge for the quotation service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Simply Move Home operates a free online conveyancing quote-comparison platform that instantly matches UK residential property buyers and sellers with four vetted, local conveyancing solicitors. Its proprietary quotation system integrates with Land Registry, Ordnance Survey, and every UK Local Authority to identify property complexity factors upfront, so the quote provided is the total price the customer pays with no hidden fees.

Product overview

Simply Move Home is a conveyancing comparison and matching platform that connects UK house buyers and sellers with verified conveyancing solicitors. The core product is its Conveyancing Quote Calculator, which provides instant quotations from local solicitors. The service is owned by PALI Ltd, which provides the conveyancing searches as part of the quotation. The platform differentiates itself by integrating upfront information from Land Registry, Ordnance Survey, and UK Local Authorities to give accurate total-price quotes from the beginning, avoiding surprise costs later in the transaction.

Differentiator

Problem solved

Functional benefit

Products and services

• Conveyancing Quote Calculator Online self-serve calculator that generates four instant, no-obligation conveyancing quotations from verified local solicitors for UK home buyers and sellers, with all-inclusive pricing and no hidden fees.
• Solicitor Matching and Referral Service Service that connects customers who accept a quote with a vetted conveyancing solicitor from Simply Move Home's nationwide UK network, with the chosen solicitor handling the transaction end-to-end.
• Conveyancing Searches (via PALI Ltd) Property and conveyancing search packs delivered by parent PALI Ltd and bundled into each quote, drawing on Land Registry, Ordnance Survey, and local-authority data to identify transaction complexity upfront.

Quantifiable outcome

• Quotes in under 20 seconds
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• PALI LtdcoreOthersSimply Move Home is owned by PALI Ltd. PALI Ltd provides the Conveyancing Searches as part of the quotation service. This is the parent company relationship and represents the core ownership structure of the business.
• Land RegistrycoreTechnology or IntegrationData partnership enabling access to Land Registry property information used to identify potential complexities and issues that could affect conveyancing quotes and timelines. This partnership allows upfront identification of factors that might increase quote complexity.
• Ordnance SurveycoreTechnology or IntegrationData partnership providing mapping and geographic information to support property conveyancing checks and identification of potential issues early in the process.
• UK Local AuthoritiescoreTechnology or IntegrationPartnership with every UK Local Authority enabling comprehensive local search information and property-related data access. This nationwide coverage ensures all necessary local authority searches can be identified and included in upfront quotes.
• Verified Conveyancing Solicitors NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of vetted, trusted law firms and solicitors providing conveyancing services. Simply Move Home connects property buyers and sellers with these verified solicitors through their platform. Solicitors set their own fees and provide services directly to customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Homeward Legal: UK conveyancing comparison and matching service for home buyers and sellers. Directly comparable as a competitor offering instant quotes from a network of solicitors, serving the same UK property-buyer segment.
• Reallymoving: UK comparison platform for conveyancing, surveys, and removals. Directly comparable in serving UK property buyers with multiple quotes for legal services, overlapping directly with Simply Move Home's core offering.
• Quick Conveyancing: UK conveyancing comparison and matching platform. Directly comparable in product type and target customer as an online quote aggregator for conveyancing services.
• Compare Conveyancing: UK conveyancing comparison platform that connects buyers and sellers with solicitors for quotes. Directly comparable as a peer in the same online comparison/match-making category serving the same UK home-buyer and seller segment.
• Conveyancing Supermarket: UK online conveyancing comparison service. Directly comparable as a direct competitor offering instant conveyancing quotes from a solicitor network to home buyers and sellers.

Broad incumbents

• My Home Move: One of the largest dedicated conveyancing providers in the UK, offering in-house legal services for property transactions. Comparable as a major established player in the same conveyancing space, although it operates as a law firm rather than a comparison platform.
• Premier Property Lawyers: Large UK specialist conveyancing law firm serving buyers, sellers, and lenders. Comparable as a high-volume conveyancing provider competing for the same pool of property transactions.
• Rightmove: UK's largest property portal with broad real-estate services. Comparable as a broad incumbent in the UK property transaction space; its reach and brand create indirect competitive pressure on Simply Move Home's customer acquisition funnel.
• Zoopla: Major UK property portal with home-buying and conveyancing tools. Comparable as a broad incumbent whose scale, brand, and integrated services can capture demand that might otherwise reach smaller comparison platforms.

Emerging players

• In-Deed: UK online conveyancing platform offering fixed-fee conveyancing services. Comparable as an emerging direct competitor using digital-first delivery for the same conveyancing workflow that Simply Move Home intermediates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/simplymovehome
• LinkedInlinkedin.com/company/simplymovehome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Move Home