Fields the Jeweller

What Fields the Jeweller does

Fields the Jeweller is an Irish multi-channel retailer of watches, fine jewellery, engagement rings, and wedding rings, operating under the legal entity Fields Retail Limited and headquartered at 25–26 Earlsfort Terrace, Dublin 2. The company runs a hybrid distribution model combining 14 physical showrooms across the Republic of Ireland with a national e-commerce storefront at fields.ie, built on the Demandware / Salesforce Commerce Cloud platform. The product portfolio spans core categories (engagement rings, wedding rings, watches, fine jewellery, diamonds) together with own-brand lines (Born Lab-Grown Diamonds, Northern Star, The Orchid Setting, The Tulip Setting) and licensed or third-party brands (Ted Baker jewellery, Solvar, House of Lor, Bronzallure, and watch brands including TAG Heuer, Longines, Gucci, Tissot, Rado, and Garmin). Vertical depth is reinforced by an in-house workshop providing repairs, ring resizing, watch servicing, and bespoke engagement ring design.

The company serves three primary customer segments: bridal and wedding customers purchasing rings and bands for engagements and weddings; gift buyers seeking occasion-based jewellery and watches for Valentine's Day, Christmas, birthdays, and confirmations; and fashion and lifestyle consumers purchasing personal jewellery and watches. Service and pricing mechanics include a Privilege Club loyalty programme with birthday discounts, Klarna 'Pay in 3' instalments for online purchases, Humm Buy Now Pay Later financing up to €5,000 in stores with repayment plans up to 24 months, free delivery over €75, and a Diamond Promise quality assurance programme. Brand-side differentiated offers include lab-grown diamond jewellery under the Born sub-brand and a Pre-Owned Watches category with a twelve-month in-house warranty.

Fields Retail Limited is a privately held subsidiary of the Anthony Nicholas Group, an Irish diversified conglomerate, and does not disclose revenue, headcount, or ownership details beyond its parent relationship. Distribution is supported by an extensive content and SEO layer (buying guides for diamonds, watches, and ring sizing) and organic presence across Facebook, Instagram, Pinterest, TikTok, LinkedIn, and YouTube, complemented by in-store personal consultations for high-value purchases and a dedicated corporate gifting channel targeting mid-market business customers.

Name

Fields the Jeweller

Legal name

Fields Retail Limited

Website

https://fields.ie

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Fields the Jeweller is an Irish multi-channel retailer of watches, engagement rings, wedding rings, and fine jewellery, serving Irish consumers through 14 physical showrooms and a national e-commerce platform at fields.ie, under the Anthony Nicholas Group.

Ownership category

akta.pro rank

Product category

Retail Jewellery and Watches

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Engagement Rings (CRAKACAA), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Bridal Jewelry Resale, Vintage & Estate (CRAKACAI)

Keywords

• Jewellery retail
• Watches retail
• Engagement rings
• Wedding bands
• Fine jewellery

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Jewellery Sales: One-time product sales of watches, jewellery, engagement rings, and wedding bands through both online and physical store channels. Revenue generated from full-price sales, sale/clearance items, and special orders including bespoke/bespoke pieces.
2. Repair and Services: In-house jewellery and watch repair services, ring resizing, and warranty services. Additional revenue from insurance and care-related services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fields the Jeweller is an Irish multi-channel retailer selling watches, fine jewellery, engagement rings and wedding bands through its own e-commerce site (fields.ie) and 14 retail showrooms across Ireland. The product range spans third-party brands (TAG Heuer, Gucci, Tissot, Garmin, Ted Baker, Solvar), its own-brand collections (Born Lab-Grown Diamonds, Northern Star, Orchid and Tulip settings) and bespoke/custom engagement ring services, supported by in-house repair and resizing, a loyalty Privilege Club, and Klarna/humm financing options.

Product overview

Fields the Jeweller operates a multi-channel jewellery and watches retail business offering a broad portfolio of products centred around engagement rings, wedding rings, watches, and fine jewellery. The core product range spans both own-brand offerings (Born lab-grown diamonds, Northern Star, The Orchid Setting, The Tulip Setting) and third-party licensed brands (Ted Baker jewellery). The company also offers a range of retail services including repairs, custom engagement ring design, a loyalty programme (Privilege Club), next-day delivery, and Click & Collect. The business model combines e-commerce (fields.ie) with over 14 physical showroom locations across Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• Born Lab Grown Diamonds: Lab-grown diamond collection featuring engagement rings and fine jewellery.
• Privilege Club

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Anthony Nicholas GroupparentOthersFields Retail Limited is part of the Anthony Nicholas Group, a larger retail organisation in Ireland. The parent company structure provides operational support, corporate governance, and shared services including returns processing (Anthony Nicholas Group, PO Box 13533, Fonthill, Dublin 22).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Peers

• H.Samuel:

Direct peers

• Beaverbrooks: Family-owned UK jewellery and watch retailer with ~70 stores, strong in bridal and luxury watches. Comparable scale, omnichannel model, and brand portfolio overlap (TAG Heuer, Longines, Gucci).
• Ernest Jones: UK high-street jewellery and watch chain (Signet Jewelers subsidiary) with ~190 stores. Direct format and product mix comparable, including engagement rings, watches, and own-brand diamonds.
• Weir & Sons: Long-established Irish jeweller and watch retailer (founded 1869) with showrooms in Dublin and selected Irish locations. Directly comparable as a multi-channel Irish jewellery and watch retailer with similar heritage positioning and bridal focus.
• Goldsmiths: UK-wide chain of ~130 jewellery and watch showrooms operated by The Watches of Switzerland Group. Highly comparable showroom-led omnichannel format covering bridal, fashion jewellery, and multi-brand watches.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfyDuVGiImBWqz87ae0QLUg/videos
• Facebookfacebook.com/FieldsJewellers
• LinkedInie.linkedin.com/company/fields-jewellers
• Instagraminstagram.com/fieldsjewellers
• Pinterestpinterest.ie/fields_the_jeweller
• TikToktiktok.com/@fieldsthejeweller
• Xx.com/fieldsjewellers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fields the Jeweller