Newsradio WTAM 1100

What Newsradio WTAM 1100 does

Newsradio WTAM 1100 is a commercial AM news/talk radio station broadcasting at 1100 kHz in the Cleveland, Ohio metropolitan area. It is operated as a wholly-owned local station of iHeartMedia, Inc., a large diversified U.S. media conglomerate, and is positioned as Cleveland's only all-news radio station. The station's content mix combines locally produced news, traffic, and weather programming (most notably the Wills and Snyder morning show and Bloomdaddy daytime show) with nationally syndicated talk talent distributed by iHeartMedia, including Glenn Beck, Clay Travis and Buck Sexton, Coast to Coast AM with George Noory, and Bill Cunningham. Sports play-by-play coverage spans Cleveland professional and college teams, NFL, NBA, and the FIFA World Cup 2026.

Distribution is dual-track: traditional over-the-air AM broadcast serves the Cleveland metro, while live streaming, podcasts, and on-demand content are delivered through iHeartMedia's iHeartRadio platform via web and mobile applications. Supporting digital channels include the station website (wtam.iheart.com), an email newsletter, contest and promotion pages, and community calendar features. The station also maintains content partnerships with the Downtown Cleveland Alliance and the Vet Network of Northeast Ohio for hyper-local coverage.

Revenue is generated entirely through advertising across three streams: traditional on-air radio spot sales, digital advertising on iHeartRadio and the station website, and sponsored contests and event promotions. Pricing is quote-based and not publicly disclosed, with multi-year contract structures and direct advertiser engagement via iHeartMedia's central sales line. The advertiser base is described as a mix of local and national businesses, though no specific advertiser identities, revenue splits, or station-level financials are disclosed.

Name

Newsradio WTAM 1100

Legal name

iHeartMedia, Inc.

Website

https://wtam.com

Company type

Private

Operating status

Operating

Short description

Newsradio WTAM 1100 is Cleveland's only all-news AM radio station, owned by iHeartMedia. It broadcasts local news, talk, weather, traffic, and sports play-by-play over 1100 AM and the iHeartRadio streaming platform, monetizing through radio and digital advertising.

Ownership category

akta.pro rank

Product category

News/Talk Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

News/Talk Radio Networks (MPABABAD)

akta.pro secondary industries

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Sports Radio Networks & Talk Stations (MPABAJAB), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• News talk radio
• AM radio broadcast
• Digital radio streaming
• Sports play-by-play
• Radio advertising

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Traditional radio advertising model where local and national advertisers purchase airtime spots and sponsored content segments. The station offers an 'Advertise on Newsradio WTAM 1100' option, indicating a direct advertising sales model.
2. Digital Advertising and Streaming: Revenue generated through digital advertising on the iHeartRadio streaming platform, website, and podcast content distributed through the platform.
3. Contests and Promotions: Contest and promotional event sponsorship, including ticket giveaways for concerts and events at venues like Blossom Music Center and Rocket Arena.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Newsradio WTAM 1100 is a commercial news/talk AM radio station broadcasting on the 1100 AM frequency in the Cleveland, Ohio metropolitan area. The station delivers local and national news, talk programming, weather, traffic, and live sports coverage, distributed via traditional over-the-air AM broadcast and digitally through the iHeartRadio streaming platform and on-demand podcasts.

Product overview

Newsradio WTAM 1100 is Cleveland's only news radio station and an award-winning source of local news, operating as part of the iHeartMedia/iHeartRadio network. The station offers a unified product combining live AM radio broadcasts with digital streaming via the iHeartRadio platform. The core offering includes live local news programming (Wills & Snyder morning show, Bloomdaddy) alongside nationally syndicated shows (Glenn Beck, Clay & Buck, Coast to Coast AM with George Noory), supplemented by on-demand podcasts and sports play-by-play coverage. The product ecosystem includes a free mobile iHeartRadio app for streaming, a podcast library for on-demand listening, and comprehensive local news, traffic, and weather updates integrated into the broadcast.

Differentiator

Problem solved

Functional benefit

Brands

• iHeartRadio: Digital streaming platform and app through which WTAM 1100 content is available

Products and services

• Live AM Radio Broadcast Continuous over-the-air AM radio broadcast at 1100 AM providing live news, talk shows, sports play-by-play, traffic, and weather to Cleveland-area listeners.
• iHeartRadio Streaming Live digital streaming of the WTAM 1100 broadcast accessible globally via the iHeartRadio app and website for on-the-go listening.
• On-Demand Podcasts Podcast versions of station programming including Cleveland's Morning News, Bloomdaddy, Sportsline with Dennis Manoloff, and Gardening With Angelo, available on-demand.
• Local News Coverage Award-winning Cleveland-focused news coverage delivering breaking news, traffic updates, weather information, and community stories to Northeast Ohio audiences.
• Sports Play-by-Play Broadcasting Live play-by-play coverage of professional, college, and international sports including the FIFA World Cup, NFL, NBA, and Cleveland professional teams.
• Radio Advertising Sales Advertising airtime and sponsored content placements sold to local and national businesses through the iHeartMedia advertising platform and direct sales team.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Downtown Cleveland AllianceminorGTM or Marketing PartnerPartnership for Downtown Cleveland Alliance content and coverage, featuring information and updates about downtown Cleveland activities and events on the station.
• Vet Network of Northeast OhiominorGTM or Marketing PartnerCommunity partnership supporting Northeast Ohio veterans through station coverage and promotion of veteran-focused content and events.
• iHeartMediacoreTechnology or IntegrationParent company providing iHeartRadio streaming platform, digital infrastructure, advertising technology, and national content syndication across iHeartMedia's radio station network.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Regional players

• WEWS News 5 Cleveland: WEWS is Cleveland's ABC-affiliated local TV news station and the market's dominant local news brand, directly competing with WTAM for Cleveland news audiences and local advertiser spend despite operating in television rather than radio.
• WMMS-FM 100.7: WMMS is a Cleveland rock radio station owned by Audacy, one of the highest-rated stations in the Cleveland market. It competes with WTAM for Cleveland advertising budgets and listener attention even though its music format differs from WTAM's news/talk positioning.
• WGAR-FM 99.5: WGAR-FM is a leading Cleveland country music radio station also owned by iHeartMedia, competing directly with WTAM in the Cleveland advertising market for local ad dollars and audience share. Peer rationale is Cleveland-market competitive overlap rather than format match.

Direct peers

• KFI AM 640: KFI is a leading news/talk AM station in Los Angeles owned by iHeartMedia, with a similar format mix of local news, nationally syndicated talk, and traffic/weather coverage. Comparable to WTAM as another top-tier iHeartMedia news/talk property, though operating in a much larger market (Los Angeles).
• WBBM Newsradio 780: WBBM is Chicago's all-news radio station owned by Audacy, providing 24/7 local news, traffic, and weather. Directly comparable to WTAM as a major-market news-format radio station serving a Midwest metropolitan audience, differing primarily in its all-news format versus WTAM's news/talk format and Audacy ownership.
• WJR 760 AM: WJR is a Cumulus Media news/talk AM station serving Detroit and Southeast Michigan, with a decades-long heritage local news brand and similar Midwest-market positioning. Directly comparable to WTAM as a legacy news/talk AM station in a neighboring Great Lakes market.
• 700 WLW: 700 WLW is a flagship news/talk AM station in Cincinnati owned by iHeartMedia, airing nationally syndicated conservative talk hosts alongside Cincinnati-focused local programming. It is the most directly comparable iHeartMedia sister station to WTAM, sharing parent, format, syndicated talent roster, and Midwest-market positioning.
• WOR 710 AM: WOR 710 is a heritage news/talk AM station in New York City owned by iHeartMedia. Like WTAM, it combines local news and talk programming with nationally syndicated conservative hosts, and serves as the NYC market's primary news/talk outlet, making it a sister-station direct peer in a top-tier market.
• WSB 750 AM: WSB is a Cox-owned news/talk AM station in Atlanta, one of the highest-billing radio stations in the U.S. and a clear direct peer to WTAM in format, market-leading local news positioning, and major-market revenue scale, though under a different parent company.

Broad incumbents

• Audacy, Inc. Audacy is one of the largest U.S. radio broadcasters, owning competing news/talk and music stations in major markets including WBBM Newsradio 780 in Chicago and WMMS in Cleveland. It is a broad incumbent comparable to iHeartMedia at the corporate level, with overlapping capabilities in news/talk, sports, and digital audio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wtam1100
• Facebookfacebook.com/WTAM1100

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newsradio WTAM 1100