Master Park

What Master Park does

MasterPark LLC is a privately held valet parking and shuttle operator serving Seattle-Tacoma International Airport (SeaTac) from two locations — Lot B at 2907 S 170th St. and the MasterPark Garage (Lot G) at 16826 International Blvd in SeaTac, Washington. The company, founded in 1987 and operating for over 38 years, manages more than 3,300 parking stalls across its active footprint and runs the largest on-demand eco-friendly shuttle fleet at SeaTac, providing 24/7, 365-day terminal transportation. Two earlier locations (Lot A and Lot C) have been closed and consolidated into the current footprint.

The core product is full-service valet parking with covered drop-off/retrieval areas and continuous shuttle service, supplemented by an online reservation system, the MasterPark Rewards loyalty program (points tracked by license plate), a Corporate Travel Program with invoicing, EV charging via a Juicer Energy partnership at $20 per session, and auto detailing via Jet Detail at the Garage location. The technology stack is conventional: a web-based booking platform integrated with point-of-sale systems for rewards tracking, with no disclosed AI/ML, data flywheel, or proprietary algorithmic components.

MasterPark monetizes primarily through daily valet parking fees ($25.99 Lot B, $27.99 Garage per 24-hour day), weekly packages at $22.86/day effective rate, and discounted corporate rates ($21.49–$23.00/day). Additional revenue streams include EV charging sessions, auto detailing revenue share, and a $1.35/day mandatory living wage surcharge pass-through required under the City of SeaTac Living Wage Law. Distribution is direct-to-consumer via MasterParking.com and physical walk-in traffic, with no third-party marketplace presence; the company actively steers customers away from aggregators to avoid service fees. The company is privately held with no disclosed institutional investment, employs 101–250 staff, and is led operationally by Executive VP of Operations Troy Patrick.

Name

Master Park

Legal name

MasterPark LLC

Website

https://masterparking.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

MasterPark is a privately held valet parking and shuttle operator serving SeaTac Airport from two locations with 3,300+ stalls, offering daily parking, corporate accounts, EV charging, and a loyalty rewards program to individual and business travelers.

Ownership category

akta.pro rank

Product category

Airport Parking Services

NAICS

Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Valet Parking Services (BPABAKAC)

akta.pro secondary industries

Corporate Shuttle, Pool Car & Motor Pool Management (THADAOAF), Park-and-Ride Facilities & Transit Parking (THAIALAI)

Keywords

• Airport parking services
• Valet parking
• Shuttle transportation
• Corporate travel parking
• EV charging stations

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Valet Parking Services: Daily valet parking fees at two locations (Lot B and Garage). Rates are charged per 24-hour period with additional fees for oversize vehicles. This is the primary revenue stream.
2. Weekly Parking Packages: Extended stay parking at discounted weekly rates (7+ days) with per-day pricing below daily rates.
3. Corporate Travel Program: Corporate accounts receive discounted rates ($21.49 Lot B, $23.00 Garage per day) with invoicing and corporate card payments.
4. EV Charging Sessions: Electric vehicle charging via Juicer stations at $20.00 per session. Revenue shared with partner Juicer Energy.
5. Auto Detailing Services: Vehicle detailing services provided by Jet Detail at the Garage location. Third-party service with revenue sharing.
6. Living Wage Surcharge: Mandatory surcharge of $1.35 per day due to SeaTac Living Wage Law compliance, passed through to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MasterPark operates valet parking services at two locations (Lot B and Garage Lot G) near SeaTac Airport, providing covered drop-off and retrieval with continuous 24/7 shuttle transportation to airport terminals. The company serves individual travelers and corporate accounts through direct online booking, walk-in service, and an enrolled corporate travel program offering discounted rates with invoicing.

Product overview

Master Park operates as a valet parking service provider at SeaTac Airport with two distinct locations (Lot B and Garage Lot G). The core offering combines valet parking with shuttle transportation to airport terminals. The product portfolio includes the primary valet parking and shuttle services, supplemented by a MasterPark Rewards loyalty program (earning points per dollar spent), a Corporate Travel Program for business accounts, EV charging stations via Juicer Energy partnership, and auto detailing services at the Garage location only. An online reservation system enables direct booking through MasterParking.com with daily rates and applicable fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Valet Parking Service Full-service valet parking at two SeaTac Airport locations (Lot B and Garage Lot G) with covered drop-off and retrieval areas, providing direct shuttle transportation to airport terminals for individual travelers and corporate accounts.
• Airport Shuttle Service Largest on-demand, eco-friendly shuttle fleet providing continuous 24/7 transportation between MasterPark lots and SeaTac Airport, operating 365 days a year with shuttles departing within minutes of vehicle drop-off.
• Corporate Travel Program Corporate account program offering discounted parking rates ($21.49/day for Lot B, $23.00/day for Garage) with enrollment, invoicing, and corporate card payment options for businesses with traveling employees.
• EV Charging Stations Electric vehicle charging services available at both MasterPark locations (Lot B and Garage) through partnership with Juicer Energy, charged at $20.00 per session and requested from staff at vehicle drop-off.
• Auto Detailing Service Vehicle detailing and washing services offered at the Garage location only through Jet Detail partnership, with multiple service package levels selectable upon vehicle arrival.

Quantifiable outcome

• Save up to 50% compared to on-site SeaTac airport parking
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Juicer EnergycoreTechnology or IntegrationMasterPark has partnered with Juicer Energy to provide EV charging stations at both MasterPark locations (Lot B and Garage). Customers request charging from staff when checking in, and Juicer manages the charging infrastructure. Each EV charging session costs $20.00.
• Jet DetailminorOthersJet Detail provides auto detailing services at MasterPark's Garage location. Customers can select from various detailing packages and request service from the attendant upon arrival. Services available only at the Garage location.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Impark: Impark manages parking facilities across North America, including airport-adjacent operations. Comparable in parking operation model, but diversified across many asset types and geographies versus MasterPark's single-airport focus.
• SP Plus Corporation (SP+): SP+ provides parking management, shuttle, and related transportation services across airports, commercial real estate, and hospitality. Comparable in valet/shuttle operating model to MasterPark but serves a far broader customer and geography footprint.
• Republic Parking System: Republic Parking System manages parking and valet services at airports, hotels, and commercial properties. Operates a comparable valet/shuttle parking model to MasterPark, but serves a broader customer base across multiple regions.
• ABM Industries: ABM Industries is a large facility services provider whose parking segment manages and operates airport, commercial, and event parking. Overlaps with MasterPark in valet and shuttle-enabled airport parking operations, but at much broader portfolio scale.
• Towne Park: Towne Park provides hospitality, healthcare, and airport parking and shuttle services. Overlaps with MasterPark in valet and shuttle-driven parking operations, particularly at airports and hotels, though across a wider customer mix.
• LAZ Parking: LAZ Parking is a large U.S. parking management company operating valet, self-park, and shuttle services at airports and commercial properties. Comparable core valet/transportation offering, though at significantly larger national scale than MasterPark.

Direct peers

• The Parking Spot: The Parking Spot runs near-airport valet parking lots with shuttle transportation across multiple U.S. airports — same product/category (off-airport valet + shuttle) targeting airport travelers, directly comparable to MasterPark's model.
• WallyPark: WallyPark operates off-airport valet and self-park facilities with shuttle service, including locations serving SeaTac Airport, directly competing with MasterPark on product, customer (airport travelers), and pricing model.
• Park'N Fly: Park'N Fly is a North American airport parking operator offering valet and self-park with shuttle service. Same airport-park-and-shuttle business model and customer base as MasterPark, though at national scale.

Regional players

• Diamond Parking: Diamond Parking operates managed parking facilities across the U.S. Pacific Northwest and other regions with valet and self-park services. Operates in the same geographic footprint as MasterPark but is not a direct SeaTac competitor at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/masterparksea
• Facebookfacebook.com/MasterParkSEA
• LinkedInlinkedin.com/company/masterpark-lot-a

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Park