WoofGang

What WoofGang does

WoofGang is a Hoboken, NJ-based dog training and behavior counseling service founded in 2005 by Laura Garber, a credentialed behavior specialist (CPDT-KA, CC, FFCP, CBC, AKC CGC Evaluator, SF SPCA Academy honors graduate) with over a decade of prior animal-shelter experience. The company delivers positive reinforcement, reward-based training for basic obedience and behavior modification, addressing issues such as separation anxiety, reactivity, housetraining, and socialization. Its core delivery is in-person sessions across the Philadelphia metro and Southern New Jersey (Camden, Gloucester, and Burlington counties), supplemented by Zoom-based virtual training available globally, including a subscription Home School OnLine Monthly Retainer at $65 per week and one-time sessions priced at $40-$65. The firm monetizes professional services and a small recurring subscription layer, with a long tail of consumer pet owners as the primary customer segment, supplemented by referral relationships with veterinary practices (Fear-Free aligned) and shelter/rescue organizations. Supporting the funnel is an extensive content library spanning the WoofGang Dog Blog, the Tilly-Vision YouTube channel, the Wag Rag newsletter, the Tilly's Tales shelter-dog blog series, and the Kidz Buzz children's publication, along with active social media on Facebook. WoofGang is a privately held LLC (WoofGang, LLC) operating without external funding or parent-company oversight, functioning as a founder-led micro-practice.

Name

WoofGang

Legal name

WoofGang, LLC

Website

https://mywoofgang.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

WoofGang is a founder-led dog training and behavior counseling service providing positive reinforcement, in-person and virtual training to individual pet owners, with referral partnerships to veterinary practices and animal shelters.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI)

Keywords

• Dog training services
• Canine behavior modification
• Positive reinforcement training
• Virtual dog training
• Pet obedience training

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. In-Person Dog Training Sessions: In-person training sessions for basic training and behavior modification in the Philadelphia metro/southern NJ area
2. Virtual Training Services: Online training options including Home School OnLine Monthly Retainer Package ($65/week), 30-minute introductory Zoom sessions ($40), follow-up sessions ($65), and teleconsults ($40)

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

WoofGang provides behavior modification and basic training for dogs using positive reinforcement and reward-based techniques, delivered via in-person sessions in the Philadelphia metro and southern New Jersey area and via virtual Zoom sessions globally. The company also offers a weekly online training retainer package and a library of educational handouts and blog content.

Product overview

WoofGang is a dog training and behavior counseling service led by certified trainer Laura Garber (CPDT-KA, CC, FFCP, CBC). The core offering is in-person dog training and behavior modification in the Philadelphia metro/southern NJ area, supplemented by virtual training sessions delivered via Zoom. The service portfolio includes a subscription Monthly Retainer Package with weekly sessions and check-ins, one-time online sessions (introductory, follow-up, and teleconsult), and a comprehensive library of free educational resources including PDF handouts, a blog (WoofGang Dog Blog), and publications (WoofGang Wag Rag, Tilly's Tales). All training methodologies employ positive reward-based techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Dog Training & Behavior Counseling In-person dog training and behavior modification sessions delivered by certified trainer Laura Garber (CPDT-KA) using positive reward-based techniques to address behavioral challenges and teach polite canine citizenship for pet dog owners in the Philadelphia metro and southern NJ region.
• Virtual Dog Training (OnLine Dog Training) Remote training sessions conducted via Zoom, enabling clients worldwide to access WoofGang's training expertise from their own homes. Includes introductory sessions, follow-up sessions, and teleconsults for pet dog owners seeking flexible virtual training.
• Home School OnLine Monthly Retainer Package Weekly recurring online training retainer subscription targeting foundation training skills or specific behavioral challenges, including an initial 30-minute assessment call, weekly 30-minute online sessions, and weekly check-in calls at $65 per week.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Shelters and RescuescoreOthersWoofGang supports shelters and rescues by providing a collection of articles and handouts about dog training and behavior modification specifically targeted to shelter dog needs. These resources are useful for staff, volunteers, and adopters. WoofGang also accepts article suggestions from shelter professionals.
• Veterinary PracticescoreOthersWoofGang supports veterinary partners by assembling a collection of articles about dog training and behavior that might be helpful to veterinary patients. Laura Garber is a Certified Fear-Free Training Professional and provides resources for veterinary practices.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dogo: Dogo is a mobile dog training app offering subscription-based personalized training programs with daily lessons, video coaching, and live trainer chat. It directly competes with WoofGang's virtual subscription content at scale and a lower price point.
• Dunbar Academy: Dunbar Academy is Ian Dunbar's online dog training course library and community. It mirrors WoofGang's long-form content + video approach and competes for the same self-directed online training owner.
• Victoria Stilwell Positively: Victoria Stilwell offers online dog training subscriptions, courses, and consultations using positive, force-free methods. Comparable to WoofGang in philosophy, delivery model, and target owner.
• Baxter & Bella: Baxter & Bella is an online puppy and dog training program offering lifetime access course libraries. It competes for the same online training buyer as WoofGang's virtual services, with a one-time purchase alternative to subscriptions.
• Zak George's Dog Training Revolution: Zak George operates an online library of dog training videos and courses using positive reinforcement. He competes for the same online, video-and-content-driven segment of WoofGang's virtual customer base.
• SpiritDog Training: SpiritDog offers online subscription-based dog training courses with a focus on positive reinforcement. It overlaps directly with WoofGang's Home School OnLine Monthly Retainer in format, audience, and methodology.

Others

• Rover: Rover is a marketplace connecting pet owners with dog walkers, sitters, and trainers. It is a channel and competitive substitute for WoofGang's local services rather than a direct training methodology peer.
• Wag!: Wag! is an on-demand pet services app offering walks, sitting, and training add-ons. It overlaps as a substitute distribution channel for owners seeking remote training help.
• Karen Pryor Academy: Karen Pryor Academy certifies professional dog trainers in clicker/positive reinforcement techniques. It is adjacent to WoofGang as a training-method certifying body and competitor for student/trainer mindshare.

Emerging players

• Zigzag (app): Zigzag is a puppy-training app that combines personalized curricula with live trainer video calls. It overlaps with WoofGang's virtual training and subscription model but is mobile-first and consumer-branded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WoofGangDogTraining
• Pinterestpinterest.com/mywoofgang
• Xx.com/mywoofgang
• LinkedInlinkedin.com/company/woofgang-llc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WoofGang