WoofGang
WoofGang is a founder-led dog training and behavior counseling service providing positive reinforcement, in-person and virtual training to individual pet owners, with referral partnerships to veterinary practices and animal shelters.
- Company typePrivate
- Founded2005
- HeadquartersHoboken, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WoofGang does
WoofGang is a Hoboken, NJ-based dog training and behavior counseling service founded in 2005 by Laura Garber, a credentialed behavior specialist (CPDT-KA, CC, FFCP, CBC, AKC CGC Evaluator, SF SPCA Academy honors graduate) with over a decade of prior animal-shelter experience. The company delivers positive reinforcement, reward-based training for basic obedience and behavior modification, addressing issues such as separation anxiety, reactivity, housetraining, and socialization. Its core delivery is in-person sessions across the Philadelphia metro and Southern New Jersey (Camden, Gloucester, and Burlington counties), supplemented by Zoom-based virtual training available globally, including a subscription Home School OnLine Monthly Retainer at $65 per week and one-time sessions priced at $40-$65. The firm monetizes professional services and a small recurring subscription layer, with a long tail of consumer pet owners as the primary customer segment, supplemented by referral relationships with veterinary practices (Fear-Free aligned) and shelter/rescue organizations. Supporting the funnel is an extensive content library spanning the WoofGang Dog Blog, the Tilly-Vision YouTube channel, the Wag Rag newsletter, the Tilly's Tales shelter-dog blog series, and the Kidz Buzz children's publication, along with active social media on Facebook. WoofGang is a privately held LLC (WoofGang, LLC) operating without external funding or parent-company oversight, functioning as a founder-led micro-practice.
WoofGang firmographics
Firmographics- Name
- WoofGang
- Legal name
- WoofGang, LLC
- Website
- https://mywoofgang.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WoofGang is a founder-led dog training and behavior counseling service providing positive reinforcement, in-person and virtual training to individual pet owners, with referral partnerships to veterinary practices and animal shelters.
- Ownership category
- akta.pro rank
WoofGang industry classification
Industry- Product category
- Pet Training Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI)
Keywords
Where WoofGang is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WoofGang business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- In-Person Dog Training Sessions: In-person training sessions for basic training and behavior modification in the Philadelphia metro/southern NJ area
- Virtual Training Services: Online training options including Home School OnLine Monthly Retainer Package ($65/week), 30-minute introductory Zoom sessions ($40), follow-up sessions ($65), and teleconsults ($40)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Home School OnLine Monthly Retainer Package - Weekly virtual training |
| Unit Pricing | Pay-as-you-go | 30-Minute Introductory OnLine Session |
| Unit Pricing | Pay-as-you-go | 30-Minute OnLine FollowUp Session |
| Unit Pricing | Pay-as-you-go | 30-Minute TeleConsult |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
WoofGang product offering
Product offeringCore offering
WoofGang provides behavior modification and basic training for dogs using positive reinforcement and reward-based techniques, delivered via in-person sessions in the Philadelphia metro and southern New Jersey area and via virtual Zoom sessions globally. The company also offers a weekly online training retainer package and a library of educational handouts and blog content.
Product overview
WoofGang is a dog training and behavior counseling service led by certified trainer Laura Garber (CPDT-KA, CC, FFCP, CBC). The core offering is in-person dog training and behavior modification in the Philadelphia metro/southern NJ area, supplemented by virtual training sessions delivered via Zoom. The service portfolio includes a subscription Monthly Retainer Package with weekly sessions and check-ins, one-time online sessions (introductory, follow-up, and teleconsult), and a comprehensive library of free educational resources including PDF handouts, a blog (WoofGang Dog Blog), and publications (WoofGang Wag Rag, Tilly's Tales). All training methodologies employ positive reward-based techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Person Dog Training & Behavior Counseling In-person dog training and behavior modification sessions delivered by certified trainer Laura Garber (CPDT-KA) using positive reward-based techniques to address behavioral challenges and teach polite canine citizenship for pet dog owners in the Philadelphia metro and southern NJ region.
- Virtual Dog Training (OnLine Dog Training) Remote training sessions conducted via Zoom, enabling clients worldwide to access WoofGang's training expertise from their own homes. Includes introductory sessions, follow-up sessions, and teleconsults for pet dog owners seeking flexible virtual training.
- Home School OnLine Monthly Retainer Package Weekly recurring online training retainer subscription targeting foundation training skills or specific behavioral challenges, including an initial 30-minute assessment call, weekly 30-minute online sessions, and weekly check-in calls at $65 per week.
Companies that use WoofGang
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
WoofGang technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WoofGang partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Shelters and RescuescoreWoofGang supports shelters and rescues by providing a collection of articles and handouts about dog training and behavior modification specifically targeted to shelter dog needs. These resources are useful for staff, volunteers, and adopters. WoofGang also accepts article suggestions from shelter professionals.
- Veterinary PracticescoreWoofGang supports veterinary partners by assembling a collection of articles about dog training and behavior that might be helpful to veterinary patients. Laura Garber is a Certified Fear-Free Training Professional and provides resources for veterinary practices.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
WoofGang competitors and assessment
Company assessmentDirect peers
- Dogo: Dogo is a mobile dog training app offering subscription-based personalized training programs with daily lessons, video coaching, and live trainer chat. It directly competes with WoofGang's virtual subscription content at scale and a lower price point.
- Dunbar Academy: Dunbar Academy is Ian Dunbar's online dog training course library and community. It mirrors WoofGang's long-form content + video approach and competes for the same self-directed online training owner.
- Victoria Stilwell Positively: Victoria Stilwell offers online dog training subscriptions, courses, and consultations using positive, force-free methods. Comparable to WoofGang in philosophy, delivery model, and target owner.
- Baxter & Bella: Baxter & Bella is an online puppy and dog training program offering lifetime access course libraries. It competes for the same online training buyer as WoofGang's virtual services, with a one-time purchase alternative to subscriptions.
- Zak George's Dog Training Revolution: Zak George operates an online library of dog training videos and courses using positive reinforcement. He competes for the same online, video-and-content-driven segment of WoofGang's virtual customer base.
- SpiritDog Training: SpiritDog offers online subscription-based dog training courses with a focus on positive reinforcement. It overlaps directly with WoofGang's Home School OnLine Monthly Retainer in format, audience, and methodology.
Others
- Rover: Rover is a marketplace connecting pet owners with dog walkers, sitters, and trainers. It is a channel and competitive substitute for WoofGang's local services rather than a direct training methodology peer.
- Wag!: Wag! is an on-demand pet services app offering walks, sitting, and training add-ons. It overlaps as a substitute distribution channel for owners seeking remote training help.
- Karen Pryor Academy: Karen Pryor Academy certifies professional dog trainers in clicker/positive reinforcement techniques. It is adjacent to WoofGang as a training-method certifying body and competitor for student/trainer mindshare.
Emerging players
- Zigzag (app): Zigzag is a puppy-training app that combines personalized curricula with live trainer video calls. It overlaps with WoofGang's virtual training and subscription model but is mobile-first and consumer-branded.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
WoofGang social profiles
Digital presenceWoofGang compliance and trust
Trust signalCompliance9 records
WoofGang financial estimates
Financial estimateRevenue estimate
Valuation estimate
WoofGang leadership team
Management profileNumber of profiles
Profiles1 record
WoofGang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WoofGang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WoofGang
What does WoofGang do?
WoofGang provides behavior modification and basic training for dogs using positive reinforcement and reward-based techniques, delivered via in-person sessions in the Philadelphia metro and southern New Jersey area and via virtual Zoom sessions globally. The company also offers a weekly online training retainer package and a library of educational handouts and blog content.
Is WoofGang a public or private company?
WoofGang is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WoofGang founded?
WoofGang was founded in 2005. It employs 11 to 50 people.
Where is WoofGang based?
WoofGang is headquartered in Hoboken, United States, in the North America region.
How does WoofGang make money?
Two revenue lines are on record. In-Person Dog Training Sessions are the primary driver. The others are virtual Training Services.
Who are WoofGang's main competitors?
Direct peers on record are Dogo, Dunbar Academy, Victoria Stilwell Positively, Baxter & Bella, Zak George's Dog Training Revolution and SpiritDog Training. Others are Rover, Wag! and Karen Pryor Academy. Zigzag (app) is listed as an emerging player.
Does WoofGang have an API?
No public API is recorded for WoofGang.
What industry is WoofGang in?
WoofGang's product category is Pet Training Services. Its primary akta.pro industry code is HLAMAAAI, Behavioral Medicine & Training-Integrated Veterinary Services. Its NAICS code is 81291 and its SIC code is 7900.