Soundcraft
Soundcraft manufactures professional audio mixing consoles — including the Vi, Si, Ui, Notepad, and GB/LX/EFX/EPM lines — for live touring, fixed installations, recording, and broadcast customers, distributed globally through HARMAN Professional Solutions' authorized dealer network.
- Company typePrivate
- Founded1973
- HeadquartersPotters Bar, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Soundcraft does
Soundcraft, founded in 1973 in Potters Bar, United Kingdom, by Phil Dudderidge and Graham Blyth, is a manufacturer of professional audio mixing consoles operating as a brand under HARMAN Professional Solutions, itself a subsidiary of Samsung Electronics. The company designs and sells digital and analog consoles spanning four categories: flagship and mid-tier digital consoles (Vi Series including Vi7000, Vi5000, Vi3000, Vi2000, Vi1000; Si Series including Si Performer and Si Expression), compact digital mixers with wireless/browser-based control (Ui24R, Ui16, Ui12), USB-connected analog mixers (Notepad Series), and analog-only consoles (GB, LX, EFX, EPM Series). Core technology centers on the proprietary Vistonics interface, which integrates rotary encoders and switches directly into the touchscreen display, complemented by FaderGlow illuminated-fader status feedback, VM2 wireless-microphone status monitoring, STUDER vMIX automatic gain-sharing, and integrated Lexicon effects and BSS dynamic EQ. The flagship Vi7000 supports up to 128 simultaneous inputs and 32 mono/stereo busses with optional 96kHz/40-bit floating-point processing.
Soundcraft generates revenue primarily through one-time hardware sales of consoles and accessories (stageboxes, option cards) to professional audio engineers, touring production companies, rental houses, venues, broadcasters, and corporate/education customers, with a secondary recurring stream from software/firmware updates and Universal Audio Realtime Rack plug-in integrations. Pricing is quote-based and delivered exclusively through HARMAN Professional Solutions' global authorized dealer network, with direct enterprise sales support for large stadium and venue installations. The company serves a horizontal customer base across live sound/touring, fixed installation, recording/broadcast, and corporate/education segments, and operates in 15+ countries spanning North America, Europe, Asia Pacific, the Middle East, and Oceania. The organization has 501–1,000 employees and does not disclose standalone revenue as a HARMAN brand.
Soundcraft firmographics
Firmographics- Name
- Soundcraft
- Legal name
- Soundcraft (Harman Professional brand)
- Website
- https://soundcraft.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Soundcraft manufactures professional audio mixing consoles — including the Vi, Si, Ui, Notepad, and GB/LX/EFX/EPM lines — for live touring, fixed installations, recording, and broadcast customers, distributed globally through HARMAN Professional Solutions' authorized dealer network.
- Ownership category
- akta.pro rank
Soundcraft industry classification
Industry- Product category
- Professional Audio Mixing Consoles
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- akta.pro primary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
Keywords
Where Soundcraft is headquartered
LocationHeadquarters
- HQ city
- Potters Bar
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Soundcraft business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Professional Audio Mixing Console Hardware Sales: Soundcraft generates revenue through the sale of professional audio mixing consoles ranging from compact analog mixers to high-end digital consoles. Products include Vi Series, Si Series, Ui Series digital consoles and GB, LX, EFX, EPM analog mixers, along with accessories like stageboxes, option cards, and mobile apps.
- Software and Firmware Updates: The company provides software updates, offline editors, and firmware for its consoles. While some updates are free, professional-grade software tools and Realtime Rack plugins generate additional revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Professional audio mixing consoles - pricing varies by series and configuration |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Soundcraft product offering
Product offeringCore offering
Soundcraft designs, manufactures, and sells professional analog and digital audio mixing consoles, compact format mixers, stagebox/expansion units, and associated control/mixing software and mobile apps. Its consoles are used for live sound, touring, fixed installations, recording and broadcast, corporate events, and education. The range spans entry-level Notepad and Signature series up to flagship Vi and Si series digital consoles, and integrates with other Harman Professional brands such as JBL, Crown, dbx, Lexicon, AKG, Studer, BSS, and Martin.
Product overview
Soundcraft manufactures professional audio mixing consoles organized into four main product lines: Digital mixers (Vi Series, Si Series, Ui Series), Analog Connected mixers (Notepad Series with USB), and Analog Only mixers (GB Series, LX Series, FX16ii, EFX Series, EPM Series). The flagship Vi Series includes Vi7000, Vi5000, Vi3000, Vi2000, and Vi1000 digital consoles featuring the patented Vistonics interface with touch screen controls, built-in Lexicon effects, BSS audio processing, and STUDER vMIX automatic microphone mixing. Si Series offers digital mixers including Si Performer with integrated lighting control and Si Expression. Ui Series provides compact digital mixers with built-in Wi-Fi and browser-based control. Supporting products include stageboxes (Vi Stagebox, Mini Stagebox, Compact Stagebox), option cards for expansion, mobile apps (ViSi Remote, ViSi Listen, Audio Calc Toolkit), Realtime Rack for Universal Audio plugin integration, and offline editor software. The company also maintains a Legacy Products category for discontinued models.
Differentiator
Problem solved
Functional benefit
Brands
- Vi Series: Digital mixing console series featuring Vistonics interface, stageboxes, and optional cards for live sound applications
- Si Series
- Ui Series
- Notepad Series
- GB Series
- Signature Series
- ViSi Remote
- ViSi Listen
- Audio Calc Toolkit
- Realtime Rack
Products and services
- Vi Series digital live sound consoles Large-format digital mixing consoles targeted at professional live sound, touring, fixed installations, and broadcast. They use the proprietary Vistonics touchscreen interface, FaderGlow color-illuminated faders, 96 kHz / 40-bit floating-point processing, and ViSi Connect remote I/O expansion.
- Si Series digital mixing consoles Mid-to-large-format digital mixing consoles with an analog-style control surface, FaderGlow, 96 kHz / 40-bit floating-point processing, and built-in Studer-derived vMIX automatic microphone mixing, used in live sound, houses of worship, theatres, and fixed installations.
- Ui Series remote-controlled digital mixers Compact digital mixers designed to be controlled remotely via cross-platform HTML5 browsers and dedicated iOS, Android, Windows, Mac, and Linux apps, intended for small live-sound, recording, podcasting, and installed use.
- Signature Series analog mixing consoles Analog mixing consoles with built-in Lexicon effects, dbx processing, and USB audio interface functionality, aimed at small venues, project studios, houses of worship, schools, and live performance.
- Notepad Series compact mixers Entry-level compact mixers with built-in effects and USB audio interface, targeted at solo musicians, podcasters, small venues, project studios, and other entry-level prosumer users.
- Stagebox and digital snake expansion units Remote I/O stageboxes and digital snake systems that extend microphone and line inputs/outputs over digital audio transport, designed for use with Soundcraft Vi and Si series consoles and other compatible Harman systems in live and installed applications.
- Companion control software and mobile apps for Soundcraft consoles Desktop, tablet, and mobile control applications — including HTML5 browser-based mixing for the Ui series — used to remotely configure, monitor, and operate Soundcraft digital consoles from Windows, Mac, iOS, Android, and Linux devices.
Quantifiable outcome
- Up to 128 inputs and 32 mono/stereo busses simultaneously on Vi7000
- +3 more outcomes
Companies that use Soundcraft
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Soundcraft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature6 records
Soundcraft partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- ShurecoreSoundcraft and Shure collaboration enables native monitoring and control of Shure ULX-D and QLX-D Digital Wireless Systems on Vi5000 and Vi7000 consoles. Integration provides automatic device discovery, RF and audio metering, receiver gain control, and battery status monitoring directly from the console surface.
- Universal AudiocoreSoundcraft Realtime Rack integration with Universal Audio's UAD Powered Plug-Ins platform allows Vi console operators to insert UAD plug-ins on individual channels, auxiliary channels, and master busses. Available in Ultimate Live (74 plug-ins) and Core Live (14 plug-ins) versions.
- BSS AudiocoreBSS DPR901ii Dynamic EQ (world's first accurately modeled digital version of the classic analog unit) and BSS third-octave Graphic EQ on every bus output are integrated into Vi5000 and Vi7000 consoles.
- Lexiconcore8 independent stereo Lexicon multi-effects units built into Vi Series Processor Card, providing 14 reverbs, 7 delays and 8 pitch shifting effects, patchable to input channels, aux outputs and channel inserts.
- STUDERcoreSTUDER vMIX automatic microphone mixing is built into Vi5000 and Vi7000 consoles, allowing seamless automixing of up to 4 separate groups of 16 microphone channels for corporate events and panel discussions.
- AKGcoreVM2 radio microphone status monitoring feature supports AKG DMS800 and WMS4500 wireless systems, enabling battery status, RF metering, and device control from the Vi console surface.
- HARMAN Professional SolutionsflagshipSoundcraft is a flagship brand under HARMAN Professional Solutions, which provides global distribution, sales support, technical support, training, and marketing infrastructure. HARMAN is a Samsung Electronics subsidiary.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Soundcraft competitors and assessment
Company assessmentDirect peers
- Midas: British manufacturer of professional digital and analog live mixing consoles (Heritage, PRO, M32) for touring and live sound - directly competes with Soundcraft in mid-to-flagship touring console segments; also owned by Music Tribe.
- Allen & Heath: UK-based manufacturer of professional digital and analog mixing consoles (dLive, SQ, Qu, ZED series) targeting live sound, touring, and installed sound markets - the closest direct competitor to Soundcraft across virtually every price tier.
- QSC: US-based pro audio manufacturer offering TouchMix compact digital mixers for live sound, plus amplifiers and loudspeakers - competes with Soundcraft Ui Series in compact/mid-range segments and shares QSC's broader installed-sound channel.
- Lawo: German manufacturer of professional digital audio consoles (mc² series) for broadcast, theater, and live sound - competes with Soundcraft Vi Series in large-format broadcast and installed sound applications.
- DiGiCo: UK-based manufacturer of high-end digital mixing consoles (SD, Quantum, SD-Range) for touring, broadcast, and live sound - directly competes with Soundcraft Vi Series in flagship touring and large-format installation segments.
- Behringer (Music Tribe): Value-tier pro audio manufacturer whose X32 and Wing digital consoles have disrupted the mid-range mixing console market with aggressive pricing - directly competes with Soundcraft Si and Ui Series.
- PreSonus: US-based pro audio manufacturer offering StudioLive series digital consoles for live sound, recording, and streaming - directly competes with Soundcraft in the compact and mid-range digital console segments.
- Roland Pro AV: Manufacturer of the M-5000 series digital mixing consoles for live sound, broadcast, and houses of worship - directly competes with Soundcraft in mid-range digital console markets with OHRCA architecture.
Broad incumbents
- Yamaha Pro Audio: Major Japanese pro audio manufacturer offering RIVAGE, CL, QL, and PM series digital consoles across touring, installed sound, and broadcast - a broad incumbent competitor with significantly greater scale and R&D budget than Soundcraft.
- Avid (VENUE): Major pro audio/video incumbent whose VENUE | S6L digital mixing console line competes with Soundcraft Vi Series in live touring and installed sound, with Pro Tools DAW integration as a differentiator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Soundcraft social profiles
Digital presenceSoundcraft compliance and trust
Trust signalCompliance1 record
Soundcraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soundcraft leadership team
Management profileNumber of profiles
Profiles3 records
Soundcraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soundcraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soundcraft
What does Soundcraft do?
Soundcraft designs, manufactures, and sells professional analog and digital audio mixing consoles, compact format mixers, stagebox/expansion units, and associated control/mixing software and mobile apps. Its consoles are used for live sound, touring, fixed installations, recording and broadcast, corporate events, and education. The range spans entry-level Notepad and Signature series up to flagship Vi and Si series digital consoles, and integrates with other Harman Professional brands such as JBL, Crown, dbx, Lexicon, AKG, Studer, BSS, and Martin.
Is Soundcraft a public or private company?
Soundcraft is a private company. It is classified as corporate owned and is currently operating.
When was Soundcraft founded?
Soundcraft was founded in 1973. It employs 501 to 1,000 people.
Where is Soundcraft based?
Soundcraft is headquartered in Potters Bar, United Kingdom, in the Europe region.
How does Soundcraft make money?
Two revenue lines are on record. Professional Audio Mixing Console Hardware Sales are the primary driver. The others are software and Firmware Updates.
Who are Soundcraft's main competitors?
Direct peers on record are Midas, Allen & Heath, QSC, Lawo, DiGiCo, Behringer (Music Tribe), PreSonus and Roland Pro AV. Broad incumbents are Yamaha Pro Audio and Avid (VENUE).
Does Soundcraft have an API?
No public API is recorded for Soundcraft.
What industry is Soundcraft in?
Soundcraft's product category is Professional Audio Mixing Consoles. Its primary akta.pro industry code is MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors). Its NAICS code is 334310.