Waylet
Waylet is a Repsol-owned mobile payment and loyalty app serving 6M+ consumers in Spain, enabling payments for fuel, EV charging, parking, retail, and utility bills while earning Saldo rewards tied to Repsol energy product contracts.
- Company typePrivate
- Founded2017
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Waylet does
Waylet is a mobile payment and loyalty application operated by Repsol Soluciones Energéticas, S.A., a subsidiary of Repsol, Spain's largest energy company. Founded in 2017 and headquartered in Madrid, Waylet allows individual consumers to pay for fuel at over 1,600 Repsol, Campsa, and Petronor stations, electric vehicle charging at Repsol's public charging network, car washes, regulated street parking (SER zones), utility bills, and purchases at partner retailers including El Corte Inglés, FNAC, and Decathlon. The application is free for consumers and distributed through iOS App Store and Google Play under a product-led growth model.
The platform's core mechanism is the Saldo system, a balance reward that accrues with each payment and increases in payout rate based on the number of Repsol energy products the user has contracted — electricity, gas, fuel, solar, and EV charging. Saldo can be redeemed against future purchases including fuel, EV charging, retail, and utility bills, creating a closed-loop loyalty engine that ties Waylet to Repsol's broader energy portfolio. Technology components include a mobile payment platform integrated with fuel station POS systems and merchant networks, PSD2-compliant payment processing, and a Chargetrip API-powered EV route planner for personalized trip planning. A co-branded Waylet Credit Card extends the offering into card-issued financial services with up to 25 cents per liter fuel discounts.
Waylet generates revenue through transaction fees charged to merchants and partners on payments processed via the app, and indirectly through customer acquisition and cross-selling of Repsol's energy products. With over 6 million users in Spain, the app serves as a strategic customer engagement and retention layer within Repsol's energy and mobility ecosystem rather than as an independent profit-maximizing fintech.
Waylet firmographics
Firmographics- Name
- Waylet
- Legal name
- Repsol Soluciones Energéticas, S.A.
- Website
- https://waylet.es
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Waylet is a Repsol-owned mobile payment and loyalty app serving 6M+ consumers in Spain, enabling payments for fuel, EV charging, parking, retail, and utility bills while earning Saldo rewards tied to Repsol energy product contracts.
- Ownership category
- akta.pro rank
Waylet industry classification
Industry- Product category
- Mobile Payment and Loyalty Platform
- akta.pro primary industry
- Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE)
Keywords
Where Waylet is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Waylet business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Transaction Fees from Merchants: Waylet charges merchants and partners a transaction fee when customers pay using the Waylet app. Merchants include fuel stations (Repsol, Campsa, Petronor), electric charging points, car washes, parking services, and retail partners like El Corte Inglés and associated establishments.
- Cross-Selling and Upselling of Repsol Products: The saldo system incentivizes users to contract more Repsol energy products (electricity, gas, solar panels, EV charging installation) to earn higher saldo percentages on purchases. This drives customer acquisition for Repsol's core energy business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Consumer App - No Cost to Download or Use |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Waylet product offering
Product offeringCore offering
Waylet is a free mobile payment and loyalty application by Repsol that lets users pay for fuel at Repsol/Campsa/Petronor stations, electric vehicle charging, car washes, regulated street parking, utility bills, and purchases at partner retailers. Users accumulate "saldo" (balance) rewards on each transaction, with the earning rate increasing based on the number of Repsol energy products they have contracted, and can redeem this saldo for discounts on future purchases including fuel, charging, and retail.
Product overview
Waylet is a unified mobile payment and loyalty platform by Repsol. The core product is the Waylet app, which enables users to pay for fuel (Repsol, Campsa, Petronor), electric vehicle charging, car washes, parking, online purchases, and at associated merchants including El Corte Inglés, FNAC, and Decathlon. Users generate 'saldo' (balance rewards) with each payment, with higher rewards for customers with multiple Repsol energy contracts. Saldo can be redeemed for discounts on future purchases. The platform includes Open Waylet for web-based e-commerce payments, a route planner feature for EV trip planning via Chargetrip API, and a co-branded Waylet credit card.
Differentiator
Problem solved
Functional benefit
Products and services
- Waylet App Free mobile payment and loyalty app for individual consumers in Spain that enables payment for fuel at Repsol/Campsa/Petronor stations, electric vehicle charging, car washes, regulated street parking, utility bills, and purchases at partner retailers, while accumulating saldo rewards that scale with the user's number of contracted Repsol energy products and are redeemable on future purchases.
- Open Waylet Web-based version of Waylet designed for paying on electronic commerce websites, enabling users to pay for bombona (gas) and diesel orders online without using the mobile app.
- Waylet Credit Card Co-branded Waylet credit card offering up to 25 cents per liter discount on fuel at Repsol stations.
Quantifiable outcome
- Over 6 million users in Spain
- +3 more outcomes
Companies that use Waylet
Customer profileSegments4 records
Ideal customer profiles3 records
Waylet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature3 records
Waylet partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and flagship.
- ChargetripcoreChargetrip and Repsol partnered to integrate an EV route planner into the Waylet payment app. The route planner, powered by the Chargetrip API, provides personalized trip planning based on the user's specific electric vehicle and current state of charge, including optimal charging stops along the route. This partnership supports Repsol's goal of accelerating Spain's transition to electric mobility by making EV driving and charging more accessible.
- El Corte IngléscoreEl Corte Inglés is a major retail partner of Waylet, with the app accepted at El Corte Inglés, Hipercor, Supercor, Bricor, and Sfera stores. Users can pay for purchases with Waylet, and in most locations can also earn saldo (balance credits) on their purchases. El Corte Inglés represents Waylet's key retail expansion beyond automotive services.
- FNACminorFNAC is listed as one of the major brands where users can pay with Waylet, expanding the app's acceptance network beyond fuel and automotive services to include consumer electronics and entertainment retail.
- DecathlonminorDecathlon is listed as a major brand partner where Waylet is accepted for payment, expanding the app's utility for sports and outdoor equipment purchases.
- Repsol (Parent Company)flagshipWaylet is a subsidiary app owned and operated by Repsol, Spain's largest energy company. The app serves as a key customer acquisition and retention tool for Repsol's broader energy business, including fuel, electricity, gas, and solar products. Waylet leverages Repsol's extensive fuel station network (Repsol, Campsa, Petronor), brand recognition, and customer base.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Waylet competitors and assessment
Company assessmentEmerging players
- Satispay: Italian independent mobile payment network that bypasses card schemes for in-store and online payments. Relevant comparable as an independent European mobile wallet competing for merchant acceptance and consumer mindshare.
- Lydia: French mobile payment and financial super-app offering P2P transfers, merchant payments, and loyalty features. Comparable as a European mobile wallet expanding into merchant acceptance and consumer engagement, though broader in scope than Waylet.
Broad incumbents
- Bizum: Spain's dominant bank-backed instant payment system, used by virtually all Spanish retail banks. Competes for the same in-person mobile payment use cases in Spain, but as a general-purpose P2P/retail payment rail rather than a fuel-anchored wallet.
Direct peers
- Eni (Enilive / Eni Pay): Eni's consumer-facing mobility app combining fuel payments, EV charging, loyalty, and convenience store services across Eni stations. Same product DNA as Waylet — single closed-loop wallet tied to a major oil company's station footprint.
- ExxonMobil (Speedpass+ / ExxonMobil Rewards+): ExxonMobil's mobile payment and loyalty app for fuel and convenience purchases across its US/global network. Directly comparable as a major oil major's closed-loop fuel-payment platform.
- BP (BPme): BP's mobile app combining fuel payments, loyalty rewards, and EV charging access across BP's station network. Directly comparable to Waylet's multi-service fuel/EV wallet model.
- Starbucks Rewards / Starbucks app: The archetype closed-loop payment + loyalty app combining stored balance, payments, and rewards inside a single retail ecosystem. Useful comparable for Waylet's Saldo-driven, single-ecosystem wallet strategy.
- Shell (Shell GO+): Shell's mobile payment and loyalty app for fuel, EV charging, and convenience purchases. Operates the same closed-loop wallet model tied to Shell's global fuel station network, making it the most directly comparable fuel-station payment platform to Waylet.
- Cepsa (Cepsa Pay / Porque Tú Vuelves): Repsol's closest Spanish competitor in fuel retailing; Cepsa operates its own payment and loyalty program. Highly comparable as a domestic Spanish fuel-station payment platform competing for the same customer base.
- TotalEnergies: Major oil major with its own fuel payment, loyalty, and EV charging app across its global station network. Comparable as a vertically integrated energy company offering a multi-service mobility wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Waylet social profiles
Digital presenceWaylet compliance and trust
Trust signalCompliance1 record
Waylet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waylet leadership team
Management profileNumber of profiles
Waylet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waylet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waylet
What does Waylet do?
Waylet is a free mobile payment and loyalty application by Repsol that lets users pay for fuel at Repsol/Campsa/Petronor stations, electric vehicle charging, car washes, regulated street parking, utility bills, and purchases at partner retailers. Users accumulate "saldo" (balance) rewards on each transaction, with the earning rate increasing based on the number of Repsol energy products they have contracted, and can redeem this saldo for discounts on future purchases including fuel, charging, and retail.
Is Waylet a public or private company?
Waylet is a private company. It is classified as corporate owned and is currently operating.
When was Waylet founded?
Waylet was founded in 2017. It employs 51 to 100 people.
Where is Waylet based?
Waylet is headquartered in Madrid, Spain, in the Europe region.
How does Waylet make money?
Two revenue lines are on record. Transaction Fees from Merchants are the primary driver. The others are cross-Selling and Upselling of Repsol Products.
Who are Waylet's main competitors?
Emerging players on record are Satispay and Lydia. Bizum is listed as a broad incumbent. Direct peers are Eni (Enilive / Eni Pay), ExxonMobil (Speedpass+ / ExxonMobil Rewards+), BP (BPme), Starbucks Rewards / Starbucks app, Shell (Shell GO+), Cepsa (Cepsa Pay / Porque Tú Vuelves) and TotalEnergies.
Does Waylet have an API?
Yes. Chargetrip API integration provides EV route planning capabilities to Waylet users, enabling personalized trip planning based on the user's specific electric vehicle model and current state of charge, including optimal charging stops along the route.
What industry is Waylet in?
Waylet's product category is Mobile Payment and Loyalty Platform. Its primary akta.pro industry code is FSAMACAE, Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods).