WSD

What WSD does

WSD Wach- und Schließdienst GmbH, operating under the WSD Gruppe umbrella, is a family-owned security services provider headquartered in Göppingen, Baden-Württemberg, Germany. Founded in 1924, the company delivers integrated security solutions across seven service lines: industrial and object security (Werk- und Objektschutz), analog and digital security technology (Sicherheitstechnik), a 24/7 service and emergency call center (Service- und Notrufleitstelle), event security (Veranstaltungs-Sicherheit), IT security (IT-Sicherheit), consulting (vulnerability analysis and holistic security concepts), and auxiliary services including reception, telephone/hotline, night auditor, concierge, and postal/courier. The underlying technology combines analog and digital security systems connected to an in-house monitoring center, providing alarm response and rapid dispatch. The company is certified to DIN EN ISO 9001, DIN 77200, and AZAV, and operates its own training centers for continuous staff development.

WSD's customer base spans three segments: industrial and commercial businesses (the primary segment, including manufacturing and metalworking facilities), government and public institutions (municipal authorities and public facilities), and private individuals (residential alarm and security services). The revenue model mixes recurring security service contracts (subscription/recurring for ongoing protection, patrols, and monitoring), one-time installation and project work, event-based professional services, and consulting engagements. Pricing is quote-based and not publicly disclosed. Customer acquisition is primarily through direct enterprise field sales, a website inquiry form, and referrals in the southern German market, with no use of resellers or distributors.

The company operates exclusively in Germany, with a geographic focus on Baden-Württemberg. Its ownership is private and family-controlled, with no recorded institutional investment, M&A, or public-market activity. Headcount is reported in the 251-500 range. The business model is labor-intensive, anchored by long-tenured regional relationships and a century-old brand, with certifications and training infrastructure serving as the primary defensible assets.

Name

WSD

Legal name

WSD Wach- und Schließdienst GmbH

Website

https://wsd-internet.de

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

251–500 employees

Short description

WSD Wach- und Schließdienst GmbH is a family-owned security services provider based in Göppingen, Germany, founded in 1924. It delivers integrated physical security, security technology, 24/7 monitoring, event security, IT security, and consulting to industrial, government, and private customers in Baden-Württemberg.

Ownership category

akta.pro rank

Product category

Security Services

NAICS

Security Guards and Patrol Services (561612), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Security, Safety & Fire/Life Safety Management (BPABAAAE)

akta.pro secondary industry

OT/ICS & Critical Infrastructure Cybersecurity Services (BPAKAHAN)

Keywords

• Physical security services
• Alarm monitoring systems
• Event security services
• Facility protection services
• Security consulting

Headquarters

HQ city

Göppingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Security Services Contracts: Recurring service contracts for ongoing security coverage including object protection, patrol services, and monitoring. Contracts provide predictable recurring revenue with potential for upselling additional services.
2. Project-Based Security Installations: One-time installation and configuration of security systems for customers, including alarm systems and access control solutions
3. Event Security Services: Temporary security coverage for sports events, concerts, trade shows, and large public gatherings
4. Consulting Services: Vulnerability assessments and comprehensive security concept development for clients

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WSD Wach- und Schließdienst GmbH provides integrated professional security solutions as a system supplier, encompassing physical protection of buildings, facilities, and properties (Werk- und Objektschutz), analog and digital security technology systems, a 24/7 service and emergency response center (Notrufleitstelle), event security for large gatherings, IT security services, security consulting with vulnerability analysis, and reception/concierge services. The offerings are delivered to industrial firms, public institutions, and private customers primarily in southern Germany.

Product overview

WSD (Wach- und Schließdienst GmbH) is a southern German family-owned security company headquartered in Göppingen, operating since 1924. As a 'Systemlieferant' (system supplier) for security, WSD offers an integrated portfolio of professional security solutions. The product portfolio comprises seven core service lines: (1) Werk- und Objektschutz (Industrial and Object Security) for physical protection of buildings, facilities and properties; (2) Sicherheitstechnik (Security Technology) providing analog and digital security systems; (3) Service- und Notrufleitstelle (Service and Emergency Call Center) offering 24/7 monitoring and alarm response; (4) Veranstaltungs-Sicherheit (Event Security) for sports events, concerts, trade fairs and large events; (5) IT-Sicherheit (IT Security) for digital infrastructure protection; (6) Consulting for vulnerability analysis and holistic security concepts; and (7) Services including reception, hotline, concierge, and courier services. These offerings work together as an integrated security ecosystem covering physical protection, technology systems, monitoring, and advisory services for businesses, public authorities, and private customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Werk- und Objektschutz (Industrial and Object Security) Physical security services providing protection of buildings, facilities, and properties through patrol services and on-site security personnel. Targeted at industrial facilities, commercial enterprises, and organizations requiring physical security coverage.
• Sicherheitstechnik (Security Technology) Installation and configuration of analog and digital security systems, including alarm systems and building security technology. Designed for industry, commerce, and private customers needing technical security infrastructure.
• Service- und Notrufleitstelle (Service and Emergency Call Center) 24/7 monitoring center connecting all security and building technology systems, providing rapid response to alarm notifications and emergency situations. Serves industrial, commercial, and private customers with monitored security systems.
• Veranstaltungs-Sicherheit (Event Security) Security services for sports events, concerts, trade fairs, and large public events with crowd management capabilities. Targeted at event organizers and venue operators requiring temporary security coverage.
• IT-Sicherheit (IT Security) Information technology security services for protecting digital infrastructure and data. Designed for businesses and organizations needing cybersecurity services alongside physical security.
• Consulting Security consulting services including vulnerability analysis and holistic security concept development. Targeted at businesses, public institutions, and private customers seeking expert security advisory.
• Services (Reception, Concierge, and Auxiliary Services) Reception, telephone and hotline services, night auditor, concierge, postal and courier services. Designed for businesses, hotels, and public institutions requiring professional front-of-house and operational support staff.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pond Security Service: Mid-sized German security services provider offering guard, patrol, alarm response, and event security with regional concentration. Comparable to WSD as a similarly scaled competitor targeting the same industrial and commercial customer segments.
• DSGF Deutsche Sicherheitsgesellschaft: German security services company offering object protection, event security, and security technology with regional operations. Comparable to WSD as a similarly positioned mid-sized competitor targeting industrial and commercial customers with integrated security solutions.
• Securitas Deutschland: German arm of global Securitas AB, the largest security services provider in the world, offering identical guard, patrol, monitoring, and security technology services across Germany. Directly competes for the same industrial, government, and commercial customers as WSD but at national and international scale.
• Stölting Security & Service: German security and facility services provider operating across multiple states, offering object protection, security technology, and reception services. Direct competitor to WSD with broader geographic reach and similar integrated service portfolio.
• Kötter Sicherheit: German family-owned security services company offering guard, alarm, and monitoring services across Germany. Highly comparable to WSD as another long-standing, family-led German security provider with regional roots and integrated physical/technology offerings.
• Protection One (Germany): German security services provider specializing in remote video monitoring, alarm response, and security technology integration. Comparable to WSD's monitoring center capabilities but with stronger technology-enabled service delivery, representing both a peer and potential disruption vector.
• Wisag Sicherheit: German facility services group with a dedicated security division providing object protection, reception, patrol, and event security. Competes directly with WSD for industrial and commercial customers in southern Germany, though WSD's regional focus differs from Wisag's broader facility services portfolio.

Broad incumbents

• Bosch Building Technologies: Division of Robert Bosch offering video surveillance, intrusion detection, access control, and integrated security systems. Comparable as a major provider of the security technology components that WSD installs and monitors, but operates as a global manufacturer rather than a local services provider.
• Siemens Smart Infrastructure (Building Security): Global industrial conglomerate offering building security and automation systems including access control, video surveillance, and fire safety. Comparable as a broad incumbent in the security technology stack that WSD integrates and monitors, but at much larger scale and with proprietary technology products.
• G4S / Allied Universal (Germany): Global security services giant formed by Allied Universal's acquisition of G4S, operating in Germany with extensive guard, technology, and integrated security offerings. Comparable as a broad incumbent serving enterprise customers with comprehensive security solutions, though WSD operates at a much smaller regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSD