Haras Textor

What Haras Textor does

Haras Textor is a family-owned Mangalarga Marchador horse breeding operation founded in 1987 by agronomist Marcelo Fleck and headquartered in Lomba Grande, Novo Hamburgo, Rio Grande do Sul, Brazil. The farm spans 300 hectares, operates more than 60 stables, and maintains 202 head of livestock — including 137 foals and young horses, 31 breeding females, 28 donor mares, and 6 stallions. Its core revenue lines are direct horse sales (stallions, donor mares, colts, fillies, and show horses) priced between roughly R$10,935 and R$45,000+ per animal, plus embryo transfer services performed in an on-site laboratory with more than 10 years of operating experience.

The go-to-market is a direct-to-consumer model supplemented by partnership with Omega Leilões for auction distribution and Leilão Web Elite for online auctions. Buyers can transact by website, WhatsApp, Instagram, or YouTube, and qualify for installment plans of 10, 20, or 30 parcels. The customer base consists of individual Mangalarga Marchador breeders and enthusiasts across Brazil rather than institutional or enterprise clients.

Brand equity is anchored in a multi-decade pedigree record that includes national championship titles — most recently Textor Elegante (bicampeão nacional 2019/2022) and Textor Jango (2025 champion) — positioning the operation in the premium segment of the breed. There is no external funding, no public financial disclosure, and family succession activity (Nova Textor, led by the founder's son Gabriel Fleck) signals generational continuity rather than scale expansion.

Name

Haras Textor

Legal name

Haras Textor

Website

https://harastextor.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Haras Textor is a family-owned Brazilian Mangalarga Marchador horse breeding farm in Novo Hamburgo, RS, selling stallions, mares, foals, and show horses directly to breeders and enthusiasts via auctions and digital channels.

Ownership category

akta.pro rank

Product category

Horse Breeding

NAICS

Horses and Other Equine Production (112920), Horses and Other Equine Production (11292)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Horse Breeding & Stud Farms (AFAEAGAA)

akta.pro secondary industries

Cloning & Advanced Reproductive Technologies Services (AFAEAJAL), Mare Management & Foaling Operations (AFAEAGAC), Yearling/Weanling Raising & Sales Prep (AFAEAGAD)

Keywords

• Mangalarga Marchador horses
• Equine breeding services
• Horse embryo transfer
• Stallion sales
• Mangalarga horse farm

Headquarters

HQ city

Novo Hamburgo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Horse Sales: Primary revenue from sale of Mangalarga Marchador horses including foals, fillies, stallions, breeding females, and donor mares. Animals sold with various payment options including installment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Haras Textor is a Mangalarga Marchador horse breeding farm that produces, raises, and sells horses including stallions (garanhões), donor mares/matrices (doadoras/matrizes), colts/fillies (potros/potras), and show horses (pista). The operation runs an on-site embryo transfer laboratory and offers related breeding services, with sales conducted directly to buyers via its website, WhatsApp, phone, and periodic auctions, supported by 10-, 20-, or 30-installment payment plans.

Product overview

Haras Textor is a specialized Mangalarga Marchador horse breeding farm offering a comprehensive portfolio of equine products and services. The core offerings include breeding stallions (garanhões) such as champion Textor Elegante, donor mares/matrices (doadoras/matrizes) for embryo transfer, young horses (potros/potras) for sale, and show horses (pista). The operation features an on-site embryo transfer laboratory with modern biotechnology capabilities and a genetic improvement program focused on march gait quality and morphological excellence established since 1987.

Differentiator

Problem solved

Functional benefit

Products and services

• Breeding Stallions (Garanhões) Breeding stallions for reproduction and sale, including champion Mangalarga Marchador horses such as Textor Elegante and Textor Hebreu. Sold to individual breeders and enthusiasts for use in their own breeding programs.
• Donor Mares and Matrices (Doadoras/Matrizes) Donor mares (doadoras) and matrices used in embryo transfer programs, including Textor Vaidosa and Textor Elãn. Sold to breeders seeking proven Mangalarga Marchador broodmares.
• Young Horses — Colts and Fillies (Potros/Potras) Young Mangalarga Marchador horses (colts and fillies) sold to buyers for competition, riding, or future breeding, including Textor Katedral, Textor Jogo, and Textor Lisbela. Offered with 10, 20, or 30 installment payment options.
• Show Horses (Pista) Competition and exhibition horses prepared for Mangalarga Marchador show events, including Textor Jacobina, Textor Jocasta, and Textor Escala. Offered to equestrian competitors seeking horses with proven show potential.
• Embryo Transfer Services Embryo transfer biotechnology services using donor mares at an on-site laboratory equipped with modern equipment, offered to breeders seeking to multiply offspring from high-value Mangalarga Marchador genetics. Service has been offered for more than 10 years.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Omega LeilõesminorChannel Partner/ Reseller/ DistributorAuction platform used for periodic horse auctions. The Leilão Web Elite - 33 anos Haras Textor was held on this platform on June 30, 2020.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Haras Tamboril: Traditional Mangalarga Marchador stud offering stallion services and breeding stock with similar payment terms. Comparable in product mix and target buyer (breeders and competitors).
• Haras XP: Mangalarga Marchador breeder with own stallion roster and direct sales of colts and fillies. Comparable in scale, breed focus, and go-to-market motion.
• Haras Capão da Onça: Established Mangalarga Marchador stud with championship bloodlines and direct-to-buyer sales of breeding stock. Closely comparable in business model, breed focus, and customer segment to Haras Textor.
• Haras São Judas Tadeu: Mangalarga Marchador breeder with championship participation and stallion at stud. Comparable in breed specialization and direct-to-buyer sales model.
• Haras Tinguá: One of the largest and most prestigious Mangalarga Marchador breeding operations in Brazil, with a similar stallion/donor/young horse portfolio and auction-driven sales model. Directly comparable as a flagship MM stud competing in the same national championship circuit.
• Haras Colorado: Brazilian MM stud producing champion bloodlines with similar sales channels (website, auctions, installments). Comparable as a same-breed direct competitor with overlapping buyer base.
• Haras Cigarras: Established MM farm with championship participation and stallion services. Comparable as a regional competitor in the same breed segment.
• Haras JB (Jorge Bento): Well-known MM breeder with national award-winning stallions and a multi-decade breeding program. Comparable as a direct competitor in the high-end MM genetics market.

Others

• Omega Leilões: Auction platform partner of Haras Textor (Leilão Web Elite), connecting the farm's sales channel to a national buyer base. Comparable as an enabling/distribution channel rather than a direct competitor.
• ABCCMM (Associação Brasileira dos Criadores do Cavalo Mangalarga Marchador): The official MM breed association that organizes the national exhibitions and awards where Haras Textor horses compete. Relevant as the governing body and primary demand driver for the breed, but not a commercial peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/harastextor
• LinkedInlinkedin.com/company/plinio-fleck-administradora-de-bens-imoveis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haras Textor