Blant Cosméticos

What Blant Cosméticos does

Blant Cosméticos is a privately held Brazilian cosmetics company founded in 2010 in Goiânia, Goiás, that manufactures and sells nail care, hand care, foot care, and lip care products for Brazilian consumers and beauty professionals. The company rebranded in 2016 from a conventional nail-polish vendor into what it describes as Brazil's first brand specialized in nail care and treatment, anchoring its portfolio on a proprietary celery-seed-derived active ingredient called Neonyca, which the company claims stimulates keratin and ceramide production. Its technology stack also incorporates Nanomelaleuca (a nanotechnology delivery system for melaleuca oil), encapsulated actives technology, and 9FREE/4FREE vegan formulations, and a portion of products carry Braille packaging for accessibility. The product catalog is split between a consumer-facing line (Coretrat color-and-treatment nail polish, treatment bases such as Maximus Nail 10X1 and SOS 6X1, cuticle care, hand moisturizers with SPF) and a professional line sold in 120 ml salon formats (Base Seda, Top Coat, Verniz Extra Brilho 9FREE, Base para Película), with a complementary lip-care range including LipVolume Hialurônico.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce (loja.blant.com.br) with retail distribution through Ikesaki, Brazil's largest professional beauty retail chain, and regional partner Shopping dos Cosméticos. Internationally, Blant has commercialized through distributors in Portugal and Spain, with stated plans to enter the United States and additional European markets; the CEO has participated in trade missions to Silicon Valley, Panama, Dubai, Italy, and Portugal supported by FIEG, SEBRAE-GO, and Sindiquímica. The firm monetizes through one-time product sales (no subscription or licensing model disclosed), targets two primary segments — individual consumers and professional nail technicians/manicurists/podologists — and runs concurrent marketing motions across Instagram, Facebook, YouTube, Pinterest, an educational blog, and major beauty trade shows such as Beauty Fair, Fegobel, Hair Brasil, Expocosmética, and Cosmoprof. The company is founder-led by Tânia Cardoso, has no disclosed external funding, and employs between 11 and 50 people.

Name

Blant Cosméticos

Legal name

Blant Cosméticos

Website

https://blant.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Blant Cosméticos is a privately held Brazilian beauty manufacturer based in Goiânia that produces nail care, hand, foot, and lip treatment products, including a proprietary Neonyca active ingredient, serving both individual consumers through e-commerce and professional nail technicians through retail partners such as Ikesaki.

Ownership category

akta.pro rank

Product category

Nail Care Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Nail care cosmetics
• Beauty products manufacturing
• Nail treatment products
• Professional manicure products
• Hypoallergenic cosmetics

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Nail Care Products: Direct-to-consumer sales of nail care products including bases, fortalecedores (strengtheners), removedores (removers), treatments, and nail polishes through e-commerce platform
2. Professional Product Line: Sales of professional-sized products (120ml bottles) to nail technicians, manicurists, and beauty salons through distribution partners like Ikesaki
3. International Distribution: Export and commercialization of products through international distributors in Portugal, Spain, and other markets

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Blant Cosméticos manufactures and sells beauty and personal care products for nails, hands, feet, and lips. The portfolio spans the Coretrat nail polish line (combining color and treatment via the proprietary Neonyca ingredient), therapeutic bases and nail treatment kits, cuticle care, hand/foot moisturizers, and lip care products, distributed in consumer sizes via DTC e-commerce and in 120ml professional sizes via beauty retail partners and international distributors.

Product overview

Blant Cosméticos is a Brazilian cosmetics company specializing in nail care and lip products. The company positions itself as Brazil's first brand specialized in nail care (since 2016), offering products organized into two main lines: Nail Care (consumer) and Professional (for manicures and beauty professionals). The core product is the Coretrat nail polish line, which uniquely combines color and treatment in one product using the proprietary Neonyca active ingredient. The Nail Care line includes treatment bases (Maximus Nail 10X1, SOS 6X1), nail shielding systems (Blindagem das Unhas), cuticle care (Nutri Oil, Creme Nutritivo 6X1, Caneta Gel Oil), and nail polish removers. The Professional line offers larger-format products (120ml) for salon use including bases, top coats, and finishes. Additional product categories include lip care (Lip Gloss, LipVolume). All products emphasize being hypoallergenic, vegan, and free from harmful chemicals (9FREE/4FREE standards), with accessibility features like Braille labeling.

Differentiator

Problem solved

Functional benefit

Products and services

• Esmalte Coretrat (Coretrat Nail Polish) Nail polish that combines color and treatment in one product using the proprietary Neonyca active ingredient, which stimulates keratin and ceramide production to strengthen and harden nails while delivering color. Available in multiple finishes for individual consumers.
• CORETRAT HIPOALERGÊNICO (Hypoallergenic Coretrat Polish) Hypoallergenic nail polish with gel effect and vegan formula. Combines color and treatment by stimulating keratin and ceramide production for stronger nails. Free from toluene, formaldehyde, DBP, camphor, formaldehyde resin, parabens, petrolatum, nickel, and cadmium.
• RE-FORCE 4x1 Multi-functional base combining base, treatment, color, and shine in one product. Designed to simplify the at-home nail care routine.
• Caneta Gel Oil - Nutrição Profunda (Gel Oil Pen) Gel oil pen for cuticle nutrition, fusing vegetable oils (Sunflower, Castor, and Squalane) for deep nutrition and protection against dryness. Light formula with fast absorption for individual consumers.
• NanoEx+ (NanoEx Plus) Intensive treatment kit for yellowed, thick, and detached nails using Nanomelaleuca nanotechnology active ingredient. Two-product system: spray base treatment plus night biostimulator for accelerated nail growth and deep hydration.
• MAXIMUS NAIL 10x1 Total-action nail base incorporating 10 active ingredients with encapsulated-actives technology. Nourishes the root and penetrates nail layers to deliver a stronger, more resistant, uniform, and healthy nail surface. Targeted at thin, brittle, stained, striated, flaky, and whitened nails.
• BLINDAGEM DAS UNHAS (Nail Shielding Kit) Two-step nail shielding system providing protection and maximum resistance. Step 1 is a nylon-fiber base creating a strengthening layer; Step 2 is a matt leveling base smoothing the surface for perfect polish application. Stimulates healthy nail growth through the Neonyca active ingredient.
• CREME NUTRITIVO 6×1 para Unhas e Cutículas Natural intensive moisturizing cream for nails and cuticles with a 6-in-1 formula using 6 natural actives and a high concentration of vegetable proteins. Non-greasy balm that nourishes, hydrates cuticles, strengthens nails, and improves texture and shine. Vegan, gluten-free, paraben-free, with Braille labeling.
• Removedor de Esmalte 4×1 sem Acetona (Acetone-Free Nail Polish Remover) Nail polish remover 100% free of acetone with high removal power. Preserves natural nail vitality, hydrates, strengthens, and does not dry out. For weekly use by individual consumers.
• Removedor de Esmalte Hipoalergênico (Hypoallergenic Nail Polish Remover) Hypoallergenic nail polish remover without acetone. Vegan, biodegradable formula, high removal power, does not dry skin, avoids pigment stains, dermatologically tested.
• HIDRATANTE MÃOS (Hand Moisturizer) Hand moisturizer with Hyaluronic Acid, D-Panthenol and Vitamin E providing intense hydration and protection against dryness for individual consumers.
• HIDRATANTE DE MÃOS COM FPS (Hand Moisturizer with SPF) Hand moisturizer with SPF, Hyaluronic Acid, D-Panthenol and Vitamin E. Provides intense hydration and daily sun protection with a light texture and fast absorption.
• Base Melaleuca (60ml) Nail care base leveraging the Melaleuca active ingredient for nail protection and treatment. Launched in 2024 in 60ml consumer size.
• Base Vitaminada (60ml) Vitamin-enriched nail base for nail nourishment and care. Launched in 2024 in 60ml consumer size.
• Pedra Hume em Gel (Gel Pumice Stone) Stone-shaped gel product for nails, used as part of the home nail care routine.
• Lip Gloss Lip gloss products for lip care and beauty, targeted at individual consumers.
• LipVolume Hialurônico Hyaluronic acid lip volume product. Regenerating gloss that nourishes and plumps lips for individual consumers.
• Base Seda (Silk-Effect Base) Professional-use base that unifies the nail surface and neutralizes yellow tones through optical technology, creating a smooth, uniform layer for nail polish application. 9FREE and vegan formula.
• Verniz Extra Brilho 9FREE 120ml Professional-grade extra-shine finisher varnish in 120ml format. Transparent finisher with high shine, quick drying, and a protective layer that extends color durability. 9FREE formula. One bottle yields up to 14 × 8.5ml vials, providing high cost-effectiveness for professional use.
• TOP COAT 9FREE 120ML Professional top coat for nail polish finishing in 120ml format. High shine and quick drying properties for professional nail technicians.
• Base Incolor 9FREE 120ml Professional colorless base in 120ml format for nail protection. 9FREE formula.
• BASE PARA PELÍCULA 9FREE 120ML Professional-use base for manufacturing nail films and artisanal adhesives. Transparent base with high resistance, higher resin content for flexibility and non-drying properties. 9FREE formula.
• REMOVEDOR DE CUTÍCULAS (Cuticle Remover) Professional cuticle remover for manicures, pedicures, podologists, and personal use. Softens and removes dry cuticles and dead skin; one bottle yields over 50 applications. Recommended for people with diabetes.

Quantifiable outcome

• Products dermatologically tested and efficacy proven
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Dr. Pablo RassiminorStrategic or Co-development Partner · 1 February 2025Partnership with renowned plastic surgeon Dr. Pablo Rassi to promote lip care and post-workout recovery products, emphasizing the connection between self-care, health, and quality of life.
• IkesakicoreChannel Partner/ Reseller/ Distributor · 1 January 2019Major beauty retail chain and key distribution partner for Blant products in São Paulo and nationally. Blant participates in Beauty Fair through Ikesaki stands, representing the brand in the São Paulo market.
• Shopping dos CosméticosminorChannel Partner/ Reseller/ Distributor · 1 January 2019Regional distribution partner for Centro-Oeste region, organizing exhibition space at Fegobel trade show with dedicated 'Vila da Beleza' area for product demonstrations.
• FIEG (Federação das Indústrias do Estado de Goiás)coreGTM or Marketing Partner · 1 April 2018Centro Internacional de Negócios (CIN/FIEG) organized international trade missions including Silicon Valley, Portugal, and Panama, helping Blant prospect business opportunities and partnerships internationally. The mission was conducted in partnership with SEBRAE-GO and Sindiquímica.
• SEBRAE-GOcoreGTM or Marketing Partner · 1 April 2018Serviço Brasileiro de Apoio às Micro e Pequenas Empresas partnered to organize international trade missions and business development activities for Blant and other Goiás companies.
• Inovar CosméticosminorStrategic or Co-development Partner · 1 January 2018Partnership with Inovar Cosméticos and influencer Rafa Kalimann for launching new colors of LipVolume product line.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blantcosmeticos
• YouTubeyoutube.com/c/BlantCosm%C3%A9ticos
• Facebookfacebook.com/BlantCosmeticos
• Instagraminstagram.com/blantcosmeticos
• Pinterestbr.pinterest.com/blantcosmeticos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blant Cosméticos