Comfort

What Comfort does

Comfort is a Swedish installation and service network operating under parent holding company Comfort-kedjan AB, with roots dating to 1972 and a structure combining wholly-owned subsidiaries (such as Comfort E-handel Sverige AB, the e-commerce arm headquartered in Kista) with independently owned member companies operating under the Comfort brand. The network delivers comprehensive VVS (heating, plumbing, sanitation), electrical, and ventilation services through more than 100 locations across Sweden, supported by over 2,500 employees — a footprint the company describes as one of Sweden's largest multidisciplinary installation chains in these trades.

The core service platform centers on three trade verticals (VVS, electrical, ventilation) wrapped in standardized quality systems (CLS 2011 management system) and a national roster of certified technicians (Säker Vatten, Heta arbeten, Svetskompetens, Kylcertifiering). Product offerings include a broad retail catalog (bathroom and kitchen fixtures, water and drainage products, mixers, toilets, showers) sold through both comfort.se e-commerce and physical stores, plus turnkey service packages — most notably 'Installerat & Klart' (Installed & Done), which bundles product delivery, certified installation, and old equipment removal at a fixed price, and 'Färdigt Badrum,' a multi-year fixed-price complete bathroom renovation contract. Recent product extensions include fixed-price EV charging box installation (Laddbox), residential and commercial vehicle charging (Fordonsladdning), and solar panel (Solceller) advisory and installation.

Revenue is generated across four streams: one-time product sales via e-commerce and retail, professional installation services, recurring service and maintenance contracts, and B2B infrastructure maintenance partnerships (exemplified by the April 2026 Zerova appointment for EV charging infrastructure service across Sweden). The go-to-market blends a sales-led, locally-anchored model — individual Comfort entrepreneurs serving their regions — with centralized national brand, e-commerce, and enterprise sales for B2B contracts. Customers include private individuals, Swedish housing cooperatives (BRF), municipalities, and enterprise partners. Pricing is largely unit-based with ROT-avdrag (Swedish home improvement tax deduction) eligibility, Klarna-mediated checkout, and promotional financing at the retail layer.

Name

Comfort

Legal name

Comfort E-handel Sverige AB

Website

https://comfort.se

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Comfort is a Swedish installation network of over 100 member companies and 2,500+ employees delivering VVS, electrical, and ventilation services and products to residential, municipal, and enterprise customers across Sweden, with growing EV charging and solar service lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Åtvidaberg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce & Retail): Comfort operates an e-commerce platform (comfort.se) and physical retail stores across Sweden, selling bathroom products (faucets, toilets, showers), kitchen products, heating solutions, and installation materials. Products are available for both pickup in stores and home delivery.
2. Installation Services: Professional installation services for VVS, electrical, and ventilation work performed by certified technicians. The 'Installerat & Klart' bundle provides fixed-price installation packages where products and labor are combined. Services range from small repair jobs to large construction projects.
3. Service & Maintenance Contracts: Ongoing service and maintenance agreements for both residential and commercial customers. Comfort provides regular inspections, preventive maintenance, and emergency repair services for installed systems including heat pumps, ventilation, and electrical systems.
4. B2B Infrastructure Maintenance: Service and maintenance partnerships with equipment manufacturers and property managers, such as the Zerova partnership for EV charging infrastructure maintenance across Sweden.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Comfort is a Swedish installation and service network operating over 100 member companies across Sweden, providing plumbing (VVS), electrical, and ventilation installation, service, and maintenance for residential and commercial customers. The company sells related products (bathroom fixtures, taps, toilets, water heaters, EV chargers, solar panels) through physical stores and an e-commerce platform, and bundles products with certified installation through the 'Installerat & Klart' (Installed & Done) turnkey package.

Product overview

Comfort is a Swedish installation and service network offering comprehensive solutions within VVS (heating, plumbing, sanitation), electrical, and ventilation services. The company operates as a network of specialized companies across Sweden, providing services to both private individuals and businesses. The product portfolio includes: core installation services (VVS, electrical, ventilation), the 'Installerat & Klart' turnkey installation package, specialized services (heat pumps, solar panels, EV charging boxes, bathroom renovations, energy efficiency), and a wide range of physical products including bathroom and kitchen fixtures (mixers/taps, toilets, showers, bathroom furniture), water & drainage products (water heaters, pumps, leak detectors), and related accessories. The 'Färdigt Badrum' service offers complete bathroom renovation packages. Products are sourced from partner brands including Tapwell, Gustavsberg, Mora, FM Mattsson, Damixa, Ifö, Svedbergs, and INR. The company has over 2,500 employees across more than 100 locations in Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• VVS (Plumbing, Heating, Sanitation) Complete plumbing, heating, and sanitation installation and maintenance services performed by certified plumbers across Comfort's nationwide network.
• Electrical Installation (El-installation) Electrical installation services including new construction wiring, renovation, lighting, EV charging boxes, and fault finding, performed by certified electricians.
• Ventilation Services Ventilation and indoor climate services including fresh air systems, circulation, and energy-efficient ventilation solutions.
• Heat Pumps (Värmepumpar) Heat pump advisory, installation, and service for residential villas and larger properties, including geothermal, exhaust air, and air-to-water heat pumps.
• Installerat & Klart (Installed & Done) Turnkey installation package combining product delivery, professional installation by certified Comfort technicians, and removal of old equipment at fixed price. Covers bathrooms, heat pumps, water heaters, faucets, and EV charging boxes.
• Färdigt Badrum (Complete Bathroom) Full bathroom renovation package including planning, materials, demolition, installation, and final inspection. Provides fixed price, clear timeline, and dedicated contact person. Targets both small guest bathrooms and complete family bathroom renovations.
• EV Charging Box (Laddbox) Installation EV charging box installation with fixed price, performed by certified electricians. Includes complete installation, setup, and function test.
• Solar Panels (Solceller) Solar panel installation services from advisory to finished installation, including guidance on optimal roof placement, inclination, and shading minimization for Swedish conditions.
• Entreprenad & Projektering (Construction & Project Planning) Complete turnkey solutions for new construction, reconstruction, and larger projects including planning, design, installation, and project management.
• Service och Underhåll (Service & Maintenance) Ongoing service and maintenance agreements for residential and commercial customers, including regular inspections, preventive maintenance, and emergency repair for installed systems including heat pumps, ventilation, and electrical systems.
• BRF-hjälpen (Housing Association Services) Specialized services for housing associations (Bostadsrättsföreningar), covering VVS, electrical, ventilation, and renovation needs for multi-unit residential properties.
• Fordonsladdning (Commercial Vehicle Charging) Vehicle charging solutions for businesses including installation and service of EV charging infrastructure for commercial fleets and premises.
• Energieffektivisering (Energy Efficiency) Energy efficiency measures that reduce energy consumption and operating costs for both residential and commercial properties.
• Bathroom and Kitchen Products Retail Retail of bathroom and kitchen products including sinks, mirrors, shower solutions, kitchen mixers, waste bins, storage furniture, taps, toilets, and showers from brands such as Tapwell, Gustavsberg, Mora, FM Mattsson, Damixa, Svedbergs, and INR. Available via comfort.se e-commerce and physical Comfort stores.
• Water and Drainage Products Retail Retail of water and drainage products including water heaters (varmvattenberedare), water pumps (vattenpumpar), water traps (vattenlås), leak detectors and shut-off systems (vattenfelsbrytare), and mixers.

Quantifiable outcome

• Coverage across Sweden's 100+ towns/cities
• +2 more outcomes

Named customers4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• ZerovacoreStrategic or Co-development Partner · 7 April 2026Zerova, an EV charging solutions provider, appointed Comfort as their official service and maintenance partner in Sweden. The partnership enables Comfort to provide local service capabilities for EV charging infrastructure across Sweden, extending their service offerings beyond traditional VVS, electrical, and ventilation work into electric vehicle charging infrastructure maintenance. Zerova benefits from Comfort's nationwide network of certified technicians, while Comfort gains access to a growing service market in sustainable transportation infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NCC: NCC is one of Sweden's largest construction and property-development companies with significant activity in residential renovation and infrastructure. It competes with Comfort for large project work and BRF/municipal contracts but on a much broader construction-services mandate.
• YIT: YIT is a large Finnish construction and services group with Nordic residential, commercial, and infrastructure operations. While broader than Comfort, its Nordic residential-services and renovation activities create meaningful overlap in the same geographies.
• Skanska: Skanska is a major Swedish-headquartered construction and development group with extensive residential and commercial building operations. It is a broader incumbent that overlaps with Comfort on large turnkey renovation and new-construction installation work.

Direct peers

• Instalco: Instalco is a Stockholm-listed Swedish multi-trade installation group operating across VVS, electrical, ventilation, and related disciplines through a decentralized model of acquired local subsidiaries. The acquisition-led multi-trade structure and Swedish market overlap make it highly comparable to Comfort's network model.
• Sandbäckens: Sandbäckens is a Swedish provider of VVS, sprinkler, and related technical installations with a regional branch network. Its Swedish focus and plumbing-led service mix make it a relevant direct peer in Comfort's home market.
• Bravida: Bravida is the largest multi-disciplinary installation and service provider in the Nordics, offering electrical, VVS (heating/plumbing), and ventilation services across Sweden, Norway, Denmark, and Finland. It is the closest direct peer to Comfort given the nearly identical service-line footprint and Swedish market focus.
• Assemblin: Assemblin is a Nordic installation and services group operating across electrical, VVS, ventilation, and related technical disciplines, with strong presence in Sweden. Its multi-trade Nordic service model is directly comparable to Comfort's offering.
• ONE Nordic: ONE Nordic is a Swedish technical services company delivering electrical installation, maintenance, and infrastructure services across Sweden. The electrical-installation and service-maintenance overlap with Comfort's El-installation and Service & Underhåll lines makes it a relevant peer.
• Caverion: Caverion is a Nordic-listed provider of technical building services and installation across HVAC, electrical, and plumbing. Its service portfolio in Sweden and the broader Nordics directly overlaps with Comfort's VVS, electrical, and ventilation offerings.

Regional players

• Eltel Networks: Eltel is a Nordic infrastructure services company specializing in power, communication, and EV charging infrastructure roll-out and maintenance across the Nordics. The EV-charging service adjacency and Nordic electrical-infrastructure mandate make it a comparable peer for Comfort's emerging B2B infrastructure services.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ComfortKedjanSverige
• LinkedInlinkedin.com/company/comfort-kedjan

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comfort