ProLine Trading

What ProLine Trading does

ProLine Trading is a privately held Ukrainian e-commerce retailer and equipment integrator headquartered in Uman, operating the website proline.biz.ua and shipping nationwide via Nova Poshta with same-day fulfillment for orders placed before 17:00. The company functions as a specialized distributor of telecommunications and networking equipment, serving Ukrainian ISPs and telecom operators, business network administrators, equipment resellers, and home users through a direct-to-consumer storefront backed by phone, Viber, and Telegram support.

The company's core technical offering is its own-brand Proline line of DC uninterruptible power supply (UPS) modules — including the EF6012 (60W) and EF9012 (90W) series, embedded UPS units for network switches (D-Link, Edge-Core, Huawei, FoxGate, Linksys), and dedicated UPS modules for BDCOM 3600-series OLTs — supported by LiFePO4 and lead-acid batteries, brand-specific adapters, DC-DC converters, and EtherProtect Gigabit Ethernet surge protectors with galvanic isolation and integrated PoE. These own-brand products are complemented by third-party brands resold through the same channel, notably MikroTik RouterBOARD and Ubiquiti (AirMAX, UniFi, EdgeMAX, AirFiber) wireless equipment, BDCOM/ZTE/XDK PON OLTs and ONUs, Interline/Cyberbajt/Jirous Wi-Fi antennas, Tinycontrol GSM/LAN IoT controllers, MyGica Android TV devices, and a small solar energy line.

Revenue is generated almost entirely through unit-priced hardware sales in Ukrainian Hryvnia and US Dollars, with international orders available on request. ProLine also historically operated a MikroTik and Ubiquiti repair service center in Uman, though that operation has been suspended since 2021. The business carries no disclosed funding, no parent organization, no public listing, and no management team information in the public record, consistent with a small, independently operated specialty retailer.

Name

ProLine Trading

Legal name

ProLine Trading

Website

https://proline.biz.ua

Company type

Private

Operating status

Operating

Short description

ProLine Trading is a privately held Ukrainian e-commerce retailer based in Uman that sells its own-brand DC UPS modules, surge protectors, and PoE UPS units alongside third-party MikroTik, Ubiquiti, and BDCOM networking equipment, primarily serving ISPs, telecom operators, and network administrators across Ukraine.

Ownership category

akta.pro rank

Product category

Telecommunications Equipment & Power Backup Solutions

NAICS

Relay and Industrial Control Manufacturing (335314), Other Communications Equipment Manufacturing (334290)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Wholesale-Hardware (5072)

akta.pro primary industry

Replacement Parts, Maintenance & Service (UPS/Power Protection) (HDACAJAH)

akta.pro secondary industries

Circuit Protection Devices (MCBs, MCCBs, ACBs, fuses, RCD/GFCI, surge protection) (IMAGAEAB), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)

Keywords

• Network equipment retail
• Telecom power backup
• DC UPS systems
• Ethernet surge protection
• Wireless networking distribution

Headquarters

HQ city

Uman

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales: Primary revenue stream from selling DC UPS systems, network equipment (MikroTik, Ubiquiti, networking switches, OLTs, ONUs), accessories (cables, connectors, pigtails), surge protectors, and batteries. Products sold include both own-brand ProLine products and third-party networking equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ProLine Trading designs and sells DC uninterruptible power supply (UPS) systems, EtherProtect surge protection units, and DC-DC converters under its own Proline brand, purpose-built for telecom and networking equipment (switches, OLTs, routers, IP cameras, WiFi access points). It also distributes third-party networking hardware from MikroTik, Ubiquiti, BDCOM, ZTE, Tinycontrol, and related brands, and provides authorized repair services for MikroTik and Ubiquiti equipment.

Product overview

ProLine Trading is a telecommunications equipment distributor based in Ukraine operating primarily as a retailer and integrator of its own branded Proline power protection products alongside a broad portfolio of third-party networking, wireless, and IoT equipment. The core Proline product line centers on DC UPS (uninterruptible power supply) modules and systems — including the DC UPS 60W, DC UPS 90W, DC UPS 50W 12V stabilized, EF6012 embedded UPS for network switches, and EF9012 UPS for OLT equipment — which provide battery backup for telecommunications infrastructure during power outages. These are complemented by Proline EtherProtect surge protection units (available in standard and UPS-integrated variants with 6 or 10 PoE ports), power supplies (EF D60-48/12), specialized UPS for EDFA amplifiers (EF60-FA), dual-output RPS Twin units, and a full range of accessories including DC-DC converters, battery cables, adapters for specific equipment brands (D-Link, Huawei, Edge-Core, BDCOM, MikroTik, Zyxel, etc.), LiFePO4 batteries, and lead-acid UPS batteries. Third-party brands carried include MikroTik RouterBOARD and Ubiquiti wireless equipment (AirMAX, UniFi, EdgeMAX, AirFiber), Interline/Cyberbajt/Jirous Wi-Fi antennas, BDCOM/ZTE/XDK PON OLTs and ONUs, Tinycontrol GSM/LAN controllers with IoT sensors, MyGica Android TV devices, and solar energy equipment. The company also provides repair services for MikroTik and Ubiquiti equipment, and offers free online UPS sizing calculators. The business functions as a product-portfolio distributor rather than a unified SaaS platform.

Differentiator

Problem solved

Functional benefit

Brands

• Proline: Brand name used for UPS products and power supply equipment, appearing as 'Proline' without space in product names and URLs

Products and services

• Proline DC UPS 60W (EF6012C)

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• APC by Schneider Electric: Global leader in UPS and surge protection for IT and networking equipment. Operates broadly across consumer, SMB, and enterprise power protection, overlapping with ProLine's UPS and EtherProtect product lines but serving far larger and more international markets.
• Vertiv: Critical digital infrastructure provider offering UPS, power distribution, and thermal management for data centers and telecom networks. Competitor at the high end of telecom-grade DC power where ProLine sells OLT- and switch-specific UPS modules in Ukraine.
• Eaton: Multinational power management company offering UPS, surge protection, and DC power solutions for IT and industrial customers. Comparable to ProLine at the product category level, but operates at a much larger scale and across regulated industrial and data center verticals.

Direct peers

• CyberPower: Manufacturer of UPS systems, surge protectors, and PDUs for computing and networking equipment. Direct overlap with ProLine's DC UPS and surge protection portfolio, particularly for SMB and prosumer networking customers, with global distribution versus ProLine's Ukraine focus.
• MEAN WELL: Global manufacturer of industrial-grade DC power supplies, DC-DC converters, and DIN-rail UPS modules. Directly comparable to ProLine's DC UPS and DC-DC converter product family in form factor, spec sheet, and target use case.
• ELTAN: Ukrainian distributor and integrator of telecommunications equipment including power supplies and networking gear. Operates in the same Ukrainian ISP/telecom channel as ProLine and competes for the same procurement budgets.
• PowerWalker: European UPS brand offering line-interactive, online, and DC UPS systems for IT and networking equipment. Overlaps with ProLine's DC UPS value proposition, particularly for SMB and small-ISP customers.

Emerging players

• Sollatek: Manufacturer of voltage protection, surge protection, and UPS products, with strong presence in emerging markets and regions with unstable power grids. Closely comparable to ProLine's EtherProtect surge protection and DC UPS value proposition in markets with similar grid instability.

Regional players

• FoxGate: Ukrainian and CIS telecom equipment vendor (switches, OLTs, media converters) that ProLine actively resells and supports with custom UPS adapters. A two-way peer - both a supplier brand in ProLine's catalog and a competing vendor to ProLine's ISP customers.
• IPPON: Russia-headquartered UPS and power protection brand with strong presence across CIS countries. Closest geographic and price-tier competitor to ProLine in the Eastern European and CIS SMB/ISP UPS market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProLine Trading