What Artesia does

Artesia Consulting Limited is a UK-based data consultancy founded in 2008 and headquartered in Yate, South Gloucestershire. The firm specialises in applying data science, statistical modelling, machine learning, and AI to the UK water sector, with focus areas spanning leakage management, water resources management planning, demand forecasting, water balance reporting, smart metering, and water efficiency evaluation. Its client base covers all major UK water and sewerage companies, water-only companies, regulators (Ofwat, Environment Agency, Defra), and non-household market operators such as MOSL.

The company operates a portfolio of proprietary AI tools and methodologies. eVader is an AI-powered proactive network event detection system using self-learning algorithms and robust statistical checks, integrated into i2O's iNet commercial network management platform and delivering alarms within five-minute data cycles. eDelta applies machine learning to prioritise leakage intervention across District Metered Areas. Other proprietary assets include the COCOA commercial consumption classification schema, the Water Efficiency Confidence Scale (WECS) evaluation framework, a Data Assimilation methodology adapted from meteorology for water balance reporting, and a Demand Fingerprinting methodology that combines AI with social sciences for customer segmentation. The technology stack encompasses Python, Azure Databricks, AWS, NLP pipelines, statistical modelling, and Maximum Likelihood Estimation.

Artesia generates revenue through professional services engagements — bespoke projects and multi-year framework agreements — with UK water companies, regulators, and government bodies. GTM is sales-led and relationship-driven, with engagements won through competitive procurement and direct negotiation. The firm operates with approximately 25 data specialists, has delivered over 200 projects across 90+ customers, and is privately held by its founders and directors with no institutional external investment. The company recently secured a position on Yorkshire Water's £32 million AI services framework running 2026–2030.

Name

Artesia

Legal name

Artesia Consulting Limited

Website

https://artesia-consulting.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Artesia is a UK-based data consultancy applying AI, statistical modelling, and deep sector expertise to the UK water sector, serving all major water utilities, regulators, and government bodies on leakage management, demand forecasting, and water resources planning.

Ownership category

akta.pro rank

Product category

Water Sector Data Consultancy

NAICS

Management, Scientific, and Technical Consulting Services (5416), Environmental Consulting Services (54162)

akta.pro primary industry

Real-Time Leak Alarms & Event Management (Analytics Platforms, Workflows) (EUANAKAK)

akta.pro secondary industries

Advanced Metering Infrastructure (AMI) & Smart Meter Analytics (Meter Data for NRW) (EUANAKAC), Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD), Water Resources Administration (Watersheds, Rivers, Groundwater) (BPAIAMAE)

Keywords

• Water sector data consultancy
• Leakage management analytics
• Water resources planning
• Smart metering analytics
• Water demand forecasting

Headquarters

HQ city

Yate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Sector Data Consultancy: Artesia generates revenue through project-based and ongoing service consultancy engagements with UK water companies, regulators, and government bodies. Projects are bespoke, outcome-focused collaborations, while services provide continuity, expertise, and scalability through frameworks and long-term partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Artesia is a UK water sector data consultancy that provides specialist data science, AI, and statistical analytics to water companies, regulators, and government bodies. Core offerings include proprietary AI tools (eVader for real-time network event detection, eDelta for DMA leakage prioritisation), the COCOA Excel tool for commercial consumption benchmarking, the WECS evaluation framework, and bespoke services covering water balance reporting, consumption analysis, water resources management planning, water efficiency, smart metering, and social science research.

Product overview

Artesia is a data consultancy specializing in the UK water sector, offering a portfolio of proprietary AI-powered tools and analytical services. Core products include eVader (real-time network event detection) and eDelta (DMA leakage prioritization), alongside the COCOA Excel tool for commercial consumption benchmarking and the Water Efficiency Confidence Scale evaluation framework. Services span water balance reporting, consumption analysis, water resources management planning, water efficiency programmes, smart metering, data science/statistics, and social science research. The Demand Fingerprinting methodology uniquely combines AI with social sciences for customer segmentation. The company operates as a project and services consultancy rather than a software platform, delivering bespoke analytical work alongside maintained service partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• eVader AI-powered proactive network event detection system for mains failure analytics. Uses self-learning algorithms, automatic gap-filling, and robust statistical checks to detect abnormal flow or pressure events in real time. Delivers automated alarms within each 5-minute data cycle. Integrated into i2O's iNet system for network modelling, analytics, and control. Offered to water utilities for proactive burst and network event detection.
• eDelta AI-based system for District Metered Area (DMA) prioritisation for leakage intervention. Learns from known repairs and other DMAs to identify leaks growing fastest that can be efficiently and effectively repaired. Features a variety of metrics tailored to client needs. Offered to water utilities for leakage management.
• COCOA (Commercial Consumption Analysis) Schema Excel-based tool that classifies commercial properties based on expected water consumption practices, combining Standard Industry Classifications (SIC) with expert knowledge and smart metering data. Provides consumption estimates with uncertainty bands and identifies excessive water use for benchmarking non-household consumption.
• Water Efficiency Confidence Scale (WECS) Five-level evaluation framework to help practitioners develop water efficiency evaluation methods and understand the level of confidence they provide, ranging from level 1 (one-off measure without control group) to level 5 (randomised control studies). Developed as an industry guidance framework.
• Demand Fingerprinting Proprietary methodology combining AI and social sciences with human intelligence for a multidisciplinary approach to understanding customer water use patterns and behaviours. Produces deeper exploration of diversity in water use for customer segmentation, water efficiency, and forecasting purposes.
• Water Balance Reporting Accurate estimation of water balance components including seasonality and uncertainty, with support for reconciliation and Maximum Likelihood Estimation (MLE). Covers household PCC, non-household consumption, night use, and uncertainty analysis. Includes transition methodology frameworks for moving from current reporting toward fully measured systems using smart metering.
• Consumption Analysis Analysis of consumption trends, seasonality, peak demand, demographics, and segmentation, including smart metering insight extraction and monitor design services for water utilities.
• Water Resources Management Plans (WRMP) Household and non-household consumption forecasts, weather modelling, peak factor estimation, uncertainty analysis, scenario exploration, and options appraisal for statutory water resource planning submitted to regulators.
• Water Efficiency Services Full lifecycle support including strategy development, targeting through modelling, robust reporting for Performance Commitment Deliverables (PCDs), and evaluation of intervention outcomes using the WECS framework.
• Smart Metering Services Cost/benefit analysis, benefit maximisation, regulatory reporting support, and smart meter data insights for water companies navigating metering rollouts.
• Data Science and Statistics Segmentation and representativeness analysis, modelling and machine learning, uncertainty and sensitivity analysis, inference and causality studies, data engineering/ETL, and online apps and dashboards for water sector clients.
• Social Science Services Application of social science frameworks, qualitative data collection and analysis, mixed methods combining qualitative and quantitative approaches for understanding customer water behaviour, developed through a Knowledge Transfer Partnership with the University of Manchester.

Quantifiable outcome

• eVader system delivers automated alarms within each 5-minute data cycle, enabling faster response to network events and minimising customer supply interruptions
• +5 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Doza ConsultingcoreStrategic or Co-development Partner · 13 February 2026One of six firms appointed alongside Artesia to Yorkshire Water's £32 million AI services framework spanning five years. All six firms selected to collaborate closely with Yorkshire Water's internal data science teams to jointly develop AI solutions.
• JacobscoreStrategic or Co-development Partner · 13 February 2026One of six firms appointed alongside Artesia to Yorkshire Water's £32 million AI services framework spanning five years. Selected for ability to collaborate closely with Yorkshire Water's internal data science teams.
• Faculty SciencecoreStrategic or Co-development Partner · 13 February 2026One of six firms appointed alongside Artesia to Yorkshire Water's £32 million AI services framework spanning five years. Selected for ability to collaborate closely with Yorkshire Water's internal data science teams.
• Answer DigitalcoreStrategic or Co-development Partner · 13 February 2026One of six firms appointed alongside Artesia to Yorkshire Water's £32 million AI services framework spanning five years. Selected for ability to collaborate closely with Yorkshire Water's internal data science teams.
• Sand TECH AicoreStrategic or Co-development Partner · 13 February 2026One of six firms appointed alongside Artesia to Yorkshire Water's £32 million AI services framework spanning five years. Selected for ability to collaborate closely with Yorkshire Water's internal data science teams.
• HR WallingfordcoreStrategic or Co-development PartnerArtesia and HR Wallingford were jointly commissioned by Ofwat to review how smart metering can improve the quantification of consumption and night use in the Water Balance. Also co-delivered UKWIR study on drought restrictions and water savings alongside HR Wallingford as lead.
• UKWIRcoreStrategic or Co-development PartnerArtesia is a regular delivery partner on UKWIR research programmes, including the DMA leakage Bayesian Networks project (with Dayworth Consulting), demand forecasting guidance, COVID-19 impact study, and drought demand management reviews. UKWIR is the water industry's research consortium.
• University of ManchestercoreStrategic or Co-development PartnerKTP (Knowledge Transfer Partnership) project with University of Manchester applying social science theories and methods to water demand analysis. Aims to develop a Water Practices Analytical Toolkit or 'Social Science Handbook' for the water industry.
• Dayworth ConsultingcoreStrategic or Co-development PartnerCo-delivered the UKWIR project 'Understanding factors contributing and affecting DMA leakage' alongside Dayworth Consulting. Combined UWE academic Bayesian Networks research with practitioner expertise to create DMA leakage playbooks.
• Frontier EconomicscoreStrategic or Co-development PartnerArtesia partnered with Frontier Economics on multiple projects including the Arqiva-commissioned smart water metering cost-benefit analysis (£4.4B benefits study) and the shock events impact on PCC project alongside water companies.
• Northumbrian WatercoreStrategic or Co-development PartnerNorthumbrian Water led the Water Literacy Programme under Ofwat's Water Breakthrough Challenge, with Artesia commissioned to develop the independent Forward Delivery Plan. Artesia also provides ongoing data consultancy to Northumbrian Water.
• WaterwisecoreStrategic or Co-development PartnerCore delivery partner in the Water Literacy Programme alongside Northumbrian Water and Groundwork East. Artesia is a Silver Sponsor of the Waterwise Annual Conference and leads industry working groups. The Forward Delivery Plan recommends Waterwise assume long-term ownership of the Water Literacy Programme.
• Groundwork EastcoreStrategic or Co-development PartnerCore delivery partner in the Water Literacy Programme under Ofwat's Water Breakthrough Challenge, working alongside Northumbrian Water, Waterwise, and Artesia.
• Dŵr Cymru Welsh WaterminorImplementation/ SI/ Consulting PartnerIn-kind partner on the Water Literacy Programme, leading the work to commission Artesia to develop the Forward Delivery Plan. Provided in-kind support to the programme.
• i2OcoreTechnology or IntegrationArtesia's eVader proactive event detection system has been integrated into i2O's iNet system for network modelling, analytics, and control. This embeds Artesia's AI technology into i2O's commercially available network management platform.
• Frank WaterminorOthersArtesia supports the Frank Water Rainmaker Club, a charitable initiative helping to make a lasting difference to global water security and people with better access to safe water. Artesia provides a link on their About page to Frank Water's Rainmaker Club.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jacobs: Global engineering consultancy with deep water sector practice; appointed alongside Artesia to Yorkshire Water's £32M AI framework. Comparable as a larger competitor in water sector data and engineering consultancy with overlapping service lines.
• Ricardo: UK-headquartered engineering consultancy with a water and environment practice covering demand management, leakage, and regulatory work. Comparable as a mid-sized incumbent contesting the same water sector consultancy market as Artesia.
• Stantec: Global engineering consultancy with a substantial UK water sector practice covering leakage, demand, and asset management. Comparable as a large incumbent competing for water utility consultancy and analytics frameworks.
• Mott MacDonald: Major UK-headquartered engineering consultancy with a significant water practice serving UK water companies on leakage, demand forecasting, and AMP cycle planning. Comparable as a broad incumbent that competes for water sector consultancy.
• WSP: Global engineering consultancy with a dedicated UK water team serving water utilities on water resources, leakage, and demand-side work. Comparable as a broad incumbent competitor in water sector data and engineering services.
• AtkinsRéalis (SNC-Lavalin): Global engineering consultancy with water sector capabilities including leakage, demand, and smart metering analytics. Comparable as a broad incumbent serving UK water utilities on data-driven engineering projects.
• Arcadis: Global design and consultancy firm with a water sector practice serving UK water utilities on regulatory, asset, and demand-side work. Comparable as a broad incumbent that competes with Artesia for water utility engagements.

Emerging players

• Faculty Science: Applied AI consultancy appointed alongside Artesia to Yorkshire Water's £32M AI framework. Comparable as a competing AI specialist targeting UK water utility work, with overlapping capabilities in machine learning and predictive analytics.

Direct peers

• Isle Utilities: Specialist water sector innovation consultancy focused on utility transformation, leakage, and smart water. Closely comparable to Artesia as a niche UK water consultancy combining technology, data, and sector expertise.
• HR Wallingford: Independent water and environmental research organisation explicitly co-working with Artesia on Ofwat-commissioned smart metering and UKWIR drought demand studies. Directly comparable as a UK water sector research and consultancy specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/artesia_uk
• LinkedInlinkedin.com/company/artesia-consulting-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artesia