What Probase Applications Limited does

Probase Applications Limited is a UK-based bespoke software development company founded in 2003 and registered in England and Wales (company number 07851376). It operates from a registered office in Camberley, Surrey, with additional offices in Scotland, and serves a wide-ranging client base across multiple sectors including consumer brands (Huel), financial services (White Oak), and non-profits (Sported). The company positions itself as a long-established specialist in bespoke CRM systems and complex web-based business applications, supported by Agile project management practices.

The firm's service portfolio comprises four lines: Web Applications (custom web and business applications, bespoke CRM systems, customer/client portals, and mobile applications), Team Augmentation (on-demand scaling of engineering teams on short, long, or rolling contracts), Web Design (professional mobile-friendly websites), and Consultancy (software strategy and process improvement). Its technology stack is broad and conventional, spanning front-end (Angular, React, JavaScript) and back-end (Node.js, .NET, Java, Scala, PHP, C/C++, Magento) frameworks, with delivery credentials including Microsoft Partner, Microsoft Certified, Azure Developer Associate, PMI Agile Certified Practitioner, and ISTQB.

Probase generates revenue through project-based professional services engagements sold via a consultative direct sales motion initiated through its website 'Work With Us' contact form. Pricing is quote-based and not publicly disclosed. Distribution is wholly direct with no resellers or marketplaces; lead generation relies on the company website and Google Analytics. The firm is privately held with no disclosed institutional investment, cap table data, or management team information.

Name

Probase Applications Limited

Legal name

Probase Applications Limited

Website

https://probase.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Probase Applications Limited is a UK bespoke software development firm founded in 2003, operating from Camberley and Scotland. It delivers custom web applications, team augmentation, web design, and software consultancy services to a diversified client base across multiple sectors.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• Bespoke software development
• Custom web applications
• Team augmentation
• CRM development
• Software consultancy

Headquarters

HQ city

Fleet

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Bespoke software development services for web applications, CRM systems, and business applications. Revenue appears to be generated through project-based professional services engagements.
2. Team Augmentation: Scaling engineering teams on demand with skilled professionals joining client project teams. Offered on short term, longer term or rolling contracts.
3. Consultancy Services: Software consultants reviewing business processes and providing strategy for improvement through new/changed processes or software implementation.
4. Web Design Services: Professional, optimised and mobile friendly website design services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Probase Applications Limited is a bespoke software development company established in 2003, delivering custom web-based business applications, bespoke CRM systems, and mobile applications. The company offers four primary service lines: Web Applications (custom business software and CRM systems), Team Augmentation (on-demand engineering professionals embedded in client teams on short or longer-term contracts), Web Design (professional mobile-friendly website design), and Consultancy (software strategy and business process improvement).

Product overview

Probase Applications Limited is a bespoke software development company established in 2003, offering a portfolio of services: Web Applications (custom web and business applications, bespoke CRM systems, customer/client portals, and mobile applications), Team Augmentation (on-demand engineering team scaling with agile professionals), Web Design (professional, mobile-friendly websites), and Consultancy (software strategy and process improvement). The company specializes in bespoke CRM systems and complex web-based business applications, operating from offices in South East England and Scotland.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Applications

Named customers6 records

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Studio Graphene: UK-based bespoke software development agency building custom web and mobile apps for clients across sectors. Comparable scale, geography, and project-based delivery model.
• Infinity Works (an Accenture company): UK technology consultancy offering bespoke software engineering, now part of Accenture. Directly comparable to Probase on bespoke delivery services for enterprise clients.
• Netstars: UK bespoke software and web development agency providing custom builds and team augmentation. Closely comparable in scale and service portfolio to Probase.
• Hedgehog Lab: UK digital product studio providing bespoke web and mobile application development and team augmentation. Overlaps directly with Probase on tech stack, agile approach, and UK client base.
• Code Computerlove: Manchester-based digital product studio focused on bespoke web and app builds. Comparable to Probase on project-based custom software and UK regional presence.
• AND Digital: UK-headquartered digital consultancy offering bespoke software development, team augmentation, and product engineering. Closely comparable to Probase in service mix, UK base, and agile delivery model.

Broad incumbents

• Thoughtworks: Global technology consultancy that designs and delivers custom software, with UK operations including offices serving enterprise clients. Larger incumbent in the same bespoke software and agile delivery category as Probase.
• Capgemini: Global IT services firm with significant UK presence delivering custom software, system integration, and digital transformation. Larger incumbent competing with Probase for mid-market and enterprise bespoke work.
• Sopra Steria: European IT services firm with strong UK presence delivering bespoke software and digital transformation to enterprise and public-sector clients. Overlaps with Probase in custom application development.
• Accenture UK: Major global consultancy with substantial UK custom software and platform engineering practice. Competes with Probase at the upper end of bespoke and team-augmentation engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/probaseuk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probase Applications Limited