Marina Danieli Estate

What Marina Danieli Estate does

Marina Danieli Estate is a fifth-generation family-owned vineyard and integrated hospitality business headquartered in Buttrio, in the Friuli Colli Orientali DOC area of northeastern Italy. The estate was founded in 1870 by Filotimo Danieli and now spans 80 hectares, including 31 hectares of vineyards producing DOC wines such as Friulano, Ribolla Gialla, Pinot Grigio, Merlot, Cabernet, Refosco dal Peduncolo Rosso, Schioppettino, and limited editions including Clama Merlot and Tazzelenghe. Production follows SQNPI-certified sustainable viticulture with indigenous yeast fermentation, cover cropping (sovescio), arid cultivation, and Simonit e Sirch-trained pruning; the historic 1973 K2 Pinot Grigio vineyard was replanted in 2021 via a crowdfunding campaign on Eppela.

The business operates two legal entities — Azienda Agricola Marina Danieli Di Danieli Marina (wine production) and EMMEGIÒ S.R.L. (hospitality/events) — and monetizes across multiple streams: direct wine sales (DTC at the estate and via the marinadanieli.club e-commerce platform), a quarterly Wine Club subscription, paid wine tastings and gastronomic experiences, Ristorante Scacciapensieri dining, accommodation across 26 rooms at Country House Scacciapensieri, Villa Dragoni B&B, and Le Clama, corporate event catering (€35–80 per person plus €5 wine pairing), and venue rental across seven halls at Villa Dragoni accommodating 10–180 guests. Sub-brands include VITISNOVA and Faralta, and B2B supply extends to the Roadhouse Restaurant chain.

Go-to-market is direct-to-consumer and event-driven, anchored by estate visits, seasonal campaigns (Easter, Christmas, Valentine's, Le Vigne in Festa), and tourism partnerships including Strada Vino e Sapori FVG. Customer segments span individual wine tourists, corporate event planners, wedding and celebration parties, and wellness retreat guests. The company has received Gambero Rosso 'due bicchieri neri' awards in the Vini d'Italia 2021 guide and Sakura Japan Women's Wine Awards in 2018, and is part of the 'IO SONO FRIULI VENEZIA GIULIA' sustainability mark.

Name

Marina Danieli Estate

Legal name

Azienda Agricola Marina Danieli Di Danieli Marina

Website

https://marinadanieli.estate

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Marina Danieli Estate is a fifth-generation family-owned vineyard and hospitality business in Buttrio, Italy, producing DOC Friuli Colli Orientali wines and operating an integrated estate with restaurant, 26-room accommodation, event venues, wine tastings, and a quarterly Wine Club for tourists, corporate clients, and celebration parties.

Ownership category

akta.pro rank

Product category

Winery and Hospitality Estate

NAICS

Wineries (312130), Grape Vineyards (111332), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAMAEAG

Luxury Farmhouses, Country Houses & Vineyard Estates

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAMAEAA

Ultra-Luxury Villas & Estates

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

SECONDARYCRANABAE

Fine Wine & Luxury Spirits Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYAFAGAJAL

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

SECONDARYTHAKAOAJ

Culinary & Wine Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

Keywords

• DOC wine production
• Wine tasting experiences
• Hospitality accommodation
• Event venue rental
• Wine club subscription

Headquarters

HQ city

Buttrio

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Production and Sales: The core business generates revenue from producing and selling DOC wines from the Friuli Colli Orientali region, including white wines (Friulano, Ribolla Gialla, Pinot Grigio), red wines (Cabernet, Merlot, Refosco, Schioppettino), and limited edition wines (Clama Merlot, Tazzelenghe). Direct sales at winery and through e-commerce platform marinadanieli.club.
2. Hospitality and Accommodation: Revenue from 26 rooms distributed across Country House Scacciapensieri (5 rooms), Villa Dragoni (12 rooms B&B), and Le Clama refuge. Offering overnight stays, wellness retreats, and nature-based experiences.
3. Restaurant Services: Ristorante Scacciapensieri generates revenue from dining experiences serving traditional Friulian cuisine with regional ingredients. Restaurant accommodates up to 80 guests for private events.
4. Event Venue Rental: Villa Dragoni (1600s Venetian Villa) and Scacciapensieri generate revenue from hosting weddings, corporate events, conferences, and private celebrations. Villa Dragoni has 7 halls accommodating 10-180 people.
5. Wine Experiences and Tastings: Paid wine tours, guided tastings, and gastronomic experiences (territory tasting, selection tasting, gastronomic tasting, vintage tasting, sensory tasting) sold through the online booking platform.
6. Corporate Event Catering: Corporate dinner packages ranging from €35-80 per person plus wine pairing at €5 per person, including business brunches, lunches, dinners, banquets and receptions at Villa Dragoni.
7. Wine Club Subscription: Quarterly seasonal wine selections delivered to members, providing recurring subscription revenue and customer retention.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Marina Danieli Estate is a fifth-generation family-owned winery and hospitality estate in Buttrio, Friuli Venezia Giulia, producing DOC Friuli Colli Orientali wines including red varieties (Merlot, Cabernet, Refosco dal Peduncolo Rosso, Schioppettino), white varieties (Pinot Grigio, Friulano, Ribolla Gialla), and limited editions (Clama Merlot, Tazzelenghe, Brut Mus). The estate also operates hospitality services including Agriturismo Scacciapensieri (country house with restaurant), Villa Dragoni (16th-century Venetian villa B&B and event venue), wine tastings and tours, a seasonal Wine Club subscription, cycling tours, wellness experiences, and event venue rental for weddings and corporate gatherings.

Product overview

Marina Danieli Estate is a family-owned winery and hospitality group in its fifth generation, founded in 1870 in Buttrio, Friuli Venezia Giulia. The estate spans approximately 80 hectares of agricultural land including 31 hectares of vineyards producing DOC Friuli Colli Orientali wines. The product portfolio consists of two main pillars: (1) Azienda Agricola Marina Danieli wines including red wines (Merlot, Cabernet, Refosco dal Peduncolo Rosso, Schioppettino), white wines (Pinot Grigio, Friulano, Ribolla Gialla), and limited editions (Merlot Clama, Tazzelenghe, Brut Mus); and (2) Hospitality services comprising Agriturismo Scacciapensieri (5-room country house with restaurant), Villa Dragoni (12-room 16th-century villa B&B and event venue accommodating up to 180), experiential offerings (wine tastings, cycling tours, wellness), Wine Club seasonal subscriptions, and Gift Cards. All products are produced and managed under the sustainable SQNPI certification with a focus on authentic Friulian terroir experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Le Clama: A charming refuge among the vineyards with panoramic views; also a limited-edition Merlot wine produced from historic vines planted circa 1940.
• VITISNOVA
• Faralta

Products and services

• Azienda Agricola Marina Danieli Wines Estate-produced DOC Friuli Colli Orientali wines covering red, white, and limited-edition labels including Merlot Clama, Tazzelenghe, and Brut Mus, all crafted under certified sustainable (SQNPI) methods targeting wine enthusiasts and trade buyers.
• Agriturismo Scacciapensieri Accommodation

Quantifiable outcome

• Present in Gambero Rosso 'Vini d'Italia 2021' guide with multiple wines receiving two bicchieri neri (highest rating)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• EppelaminorGTM or Marketing Partner · 1 March 2021Crowdfunding platform partner for the K2 Pinot Grigio vineyard replanting project. Successfully raised funds to replace dead vines with plants carrying the genetic heritage of old vines.
• VelierminorStrategic or Co-development PartnerExclusive partnership for first-time natural white wine cuvée (Frus line) made from Sauvignon, Pinot Bianco, and Friulano. Natural production without sulfur additions.
• Simonit e SirchminorStrategic or Co-development PartnerVine pruning school. Team trained in gentle pruning techniques that respect vine lymphatic flows and preserve plant vitality.
• IO SONO FRIULI VENEZIA GIULIAminorStrategic or Co-development PartnerCollective sustainability mark launched November 3, 2020. Distinguishes and values agri-food companies committed to environmental, economic, and social sustainability in FVG.
• Strada Vino e Sapori FVGminorStrategic or Co-development PartnerRegional gastronomic excellence initiative. Part of open cellar week during harvest for tastings and vineyard tours.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tasca d'Almerita: Sicilian family wine estate combining DOC wine production with hospitality, restaurant, and curated experiences. Comparable integrated estate business model targeting similar wine-tourism and experiential customer segments.
• Jermann: Leading Friuli Venezia Giulia winery known for premium whites and Pinot Grigio. Direct regional peer producing DOC wines from neighboring vineyards in the same Friuli Colli Orientali area, competing for similar wine enthusiasts and tourism.
• Venica & Venica: Historic Friuli family winery specializing in white wines including Friulano and Ribolla Gialla. Direct regional competitor with similar DOC positioning, family heritage, and premium white wine portfolio targeting the same DOC Friuli Colli Orientali customer base.
• Castello di Ama: Tuscan wine estate combining Chianti Classico production with hospitality, art installations, and curated visitor experiences. Comparable premium estate model blending wine, accommodation, and event-driven revenue.
• Planeta: Sicilian wine producer with multiple estates, hospitality offerings, and culinary experiences. Similar vertically integrated wine-plus-hospitality model targeting premium wine tourists and event clients.
• Livon: Friulian wine producer with vineyard and hospitality offerings. Comparable estate-style operation producing DOC Friuli wines with focus on indigenous grape varieties, competing for wine tourism in the same region.

Broad incumbents

• Antinori: Major Italian wine dynasty with hospitality and event venues across multiple regions. Comparable family heritage, hospitality integration, and event-driven wine tourism focus, though at significantly greater size and geographic spread.
• Masi Agricola: Larger Veneto-based wine group with hospitality and agritourism components (Masi Wine Experience). Broader portfolio and greater scale, but shares the integrated wine-production-plus-hospitality estate business model.
• Marchesi de' Frescobaldi: Major Tuscan wine group with historic estates, hospitality, and wine tourism operations. Larger scale but shares integrated wine estate and event venue business model targeting premium wine experiences.
• Zonin 1821: Large Italian wine group with agriturismo and hospitality at several estates (including Castello di Albola). Similar integrated wine production + hospitality model but with multi-region presence and substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/marina_danieli_estate
• YouTubeyoutube.com/channel/UCFakeChannelID
• Facebookfacebook.com/pg/azagrmarinadanieli
• LinkedInlinkedin.com/company/marina-danieli-estate
• Instagraminstagram.com/marina_danieli_estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marina Danieli Estate