Centro Benessere

What Centro Benessere does

Centro Benessere (also operating as Editora Centro Benessere) is a Brazilian digital publishing and online education company founded in 2021 and based in the state of Paraná, Brazil. The company develops and sells educational content focused on Traditional Chinese Medicine (TCM), auriculotherapy, acupuncture, and emotional health, primarily targeting practicing acupuncturists, integrative health professionals, students of complementary therapies, and a general audience interested in psycho-energo-somatic approaches to health. It is led by co-founder Fabricio Borges, a physiotherapist and acupuncturist who has authored more than 25 titles in print and digital formats.

The product portfolio spans minibooks (R$34-R$52), e-books (R$37-R$697), printed and digital books (R$57-R$175), online courses and masterclasses (R$147-R$997), and premium mentorship programs (R$747-R$1,497). Distribution is exclusively through the company's own WooCommerce-based e-commerce storefront at centrobenessere.com.br, with digital products delivered immediately upon purchase and physical books shipped within Brazil. Its methodological differentiators include the proprietary Psicoenergossomática framework, the Mapa Emocional do Corpo Humano (Emotional Map of the Human Body), the Intelectum study method, and the Three Principles clinical method — all developed by the founder and embedded into the educational content rather than into the platform architecture itself. The underlying tech stack is a standard WordPress/WooCommerce installation with WhatsApp and email integration; no native mobile app, public API, or AI/ML capabilities are disclosed.

Commercially, Centro Benessere operates a product-led, direct-to-consumer model with one-time purchase pricing across the catalog — there is no subscription offering, no marketplace distribution, and no enterprise contracts. Marketing is content-led, driven by an active blog covering TCM topics, an email newsletter funnel, and a social presence on Instagram and YouTube, with promotional discounts of 50% or more on listed prices appearing to be the norm. The company is privately held, bootstrapped, and reports 1-10 employees. Self-described as 'the largest online TCM school in Latin America,' the business sits to benefit from the December 2025 Brazilian Senate approval of formal professional acupuncture regulation, which legitimizes the addressable practitioner market.

Name

Centro Benessere

Legal name

Centro Benessere

Website

https://centrobenessere.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Centro Benessere is a Brazilian digital publisher and online school (Editora Centro Benessere), founded in 2021 by Fabricio Borges, selling TCM, acupuncture, and auriculotherapy e-books, courses, masterclasses, and mentorship to acupuncturists, students, and a general Portuguese-speaking audience via direct WooCommerce e-commerce.

Ownership category

akta.pro rank

Product category

Health Education Publishing

NAICS

Book Retailers and News Dealers (45921), Colleges, Universities, and Professional Schools (6113)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Medicine & Allied Health (Clinical) (EDAGABAG)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Workshops, Webinars & Live Masterclasses (MPACALAD), E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

Keywords

• Traditional chinese medicine education
• Acupuncture training materials
• Auriculotherapy clinical guides
• Integrative health publishing
• Clinical e-books and masterclasses

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Digital Educational Products: The primary revenue stream consists of one-time purchases of digital educational products including e-books, digital books, online courses, and masterclasses. Products are delivered digitally with immediate access after purchase. Physical books are also available. The company operates as a publishing house (Editora Centro Benessere).
2. Online Courses and Masterclasses: Online courses and masterclasses sold as one-time purchases with full lifetime access. Premium programs like Mentorship with Prof. Fabricio Borges are offered at higher price points (R$747-R$1,497).
3. Consultation and Mentorship Services: Exclusive mentorship programs with Prof. Fabricio Borges offered at premium pricing (R$747). Mentorship slots are noted as sold out until October.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Centro Benessere publishes and sells educational content on Traditional Chinese Medicine, acupuncture, auriculotherapy, and psycho-energo-somatics through its own e-commerce store. Its portfolio includes digital e-books, printed books, minibooks, pocketbooks, clinical guides, online video courses, masterclasses, and one-on-one mentorship, all developed around proprietary methodologies created by founder Prof. Fabricio Borges.

Product overview

Centro Benessere is a Brazilian digital publishing and e-commerce platform (Editora Centro Benessere) specializing in educational content for Traditional Chinese Medicine (TCM), acupuncture, and integrative health. The company, founded by Prof. Fabricio Borges, offers a portfolio of digital books (e-books), printed books, online courses, masterclasses, guides, pocketbooks, and mentorship programs. Core products include the Atlas A Essência da Auriculoterapia, various clinical e-books on electroacupuncture, emotional pain mapping, and auriculotherapy protocols, as well as comprehensive online courses covering moxibustion, clinical auriculotherapy, and emotional diagnosis. The platform positions itself as the largest online TCM school in Latin America, targeting healthcare professionals, students, and individuals interested in psycho-energo-somatic approaches to health. Products are delivered digitally via download or online access, with some printed materials available.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlas A Essência da Auriculoterapia Comprehensive printed/digital atlas for clinical auriculotherapy, providing clear ear maps, precise anatomical representations, and clinical organization connecting diagnosis, point selection, and therapeutic conduct for healthcare professionals; includes free point location video classes.
• E-book Eletroacupuntura Clínica Digital e-book for clinical electroacupuncture designed for professionals seeking to elevate their service level through precise, safe, and strategic use of electrostimulation combined with acupuncture.
• Livro Diagnóstico Integrado em MTC Book organizing Traditional Chinese Medicine diagnosis as an intelligent system connecting body, emotions, energy patterns, and patient history to reveal the real cause of imbalance, targeted at professionals and students.
• E-book Mapa Emocional da Dor para Acupunturistas Digital e-book for acupuncturists explaining how poorly processed emotions, internal conflicts, and psycho-emotional patterns manifest directly in the body, generating recurring pain and chronic conditions.
• Masterclass Diagnóstico Emocional Practical online masterclass teaching participants how to interpret the human body as an intelligent system that reveals the emotions that cause illness and those that heal.
• Minibook de Diagnóstico pela Língua Compact digital minibook connecting tongue diagnosis theory with clinical practice, explaining each tongue sign within functional clinical logic aligned with psycho-energo-somatics for students and professionals.
• Moxaterapia Teoria e Prática 100% online video course on moxibustion theory and practice, covering the fundamentals of Moxatherapy in Chinese Medicine, types of moxa applications, protocols for muscular and joint pain, energetic and emotional treatments, and contraindications.
• Guia Prático e Fácil de Protocolos Extraordinários Practical clinical guide for acupuncturists providing clinical clarity, therapeutic organization, and protocols with logical structure, safety, and results without improvisation.
• E-Book Pontos do Dragão Digital e-book covering Dragon Points in Traditional Chinese Medicine, one of the most profound therapeutic systems in classical acupuncture, with companion videos for theory and practice.
• E-book Auriculoterapia no TDAH Digital e-book for healthcare professionals presenting an integrative view of ADHD and demonstrating how auriculotherapy can act as a complementary tool for emotional, behavioral, and neurofunctional regulation across age groups.
• E-book Auriculoterapia no Autismo Digital e-book for healthcare professionals presenting a respectful, functional, and integrative view of Autism Spectrum Disorder and how auriculotherapy can be used as a complementary approach for emotional balance and sensory regulation.
• E-book 100 Protocolos de Acupuntura Digital e-book containing 100 acupuncture protocols organized logically for clinical application, designed for acupuncturists and students seeking clinical safety, clarity, and efficiency.
• E-book Mapa Emocional da Dor para Leigos Digital e-book for the general lay audience explaining the emotional causes of pain, body protection mechanisms, and how unconscious emotional patterns influence compulsion, retention, and difficulty losing weight.
• Masterclass Diagnóstico pela Língua Premium Complete online course on tongue diagnosis teaching professionals how to interpret signs hidden in the body through one of the most powerful methods of Chinese medicine, including color, texture, format, fissures, and coating.
• Pocketbook de Emagrecimento Compact digital pocketbook for the general public explaining the emotional cause of excess weight and why the body accumulates weight even when diet and physical effort do not work as expected.
• Guia Prático e Fácil de Reflexologia Practical guide for reflexology providing clear mapping of reflex zones, simple explanations, practical organization for quick clinical consultation, and therapeutic direction for different complaints, targeted at therapists.
• Mapa Emocional do Bruxismo Combined offering including an e-book and complete course on the emotional causes of bruxism, combining science, energy diagnosis, therapeutic practices, and emotional self-knowledge to transform how bruxism is viewed and treated.
• Mentoria Exclusiva com Prof. Fabricio Borges Premium one-on-one mentorship program with Professor Fabricio Borges focused on professional development and clinical excellence in Traditional Chinese Medicine.
• Curso de Auriculoterapia Clínica Complete online formation course in clinical auriculotherapy with 76 lessons covering ear maps, protocols, and clinical transformation from fundamentals to treatment protocol construction.
• Dominando a Acupuntura – Do Início ao Fim Practical guide teaching acupuncturists how to organize clinical reasoning logically, practically, and safely by connecting theory, diagnosis, and treatment in a single line of thought.
• Livro Combinações Inteligentes, Protocolos Inteligentes Book on intelligent combinations and protocols for therapeutic treatment in Traditional Chinese Medicine.

Quantifiable outcome

• Products designed to deliver results from the first session
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Academy of Oriental Medicine at Austin (AOMA): Graduate school of Oriental medicine offering degrees and professional development — broad incumbent providing structured TCM training that overlaps with Centro Benessere's clinical CE positioning.
• Pacific College of Health and Sciences: Accredited institution offering degree and CE programs in acupuncture and Oriental medicine — a broader incumbent that competes for both student and continuing-education customers.
• Five Branches University: Doctoral and master's-level TCM and acupuncture programs plus continuing education — a larger institution competing for the same professional practitioner and advanced-student segments.

Direct peers

• Blue Poppy Enterprises: Long-running TCM publisher of clinical books, e-books, and CE courses for acupuncturists and Oriental medicine practitioners — closely aligned publishing and professional education model.
• Healthcare Medicine Institute (HealthCMi): Online continuing-education provider for acupuncturists offering webinars, courses, and CE content — competes for the same professional practitioner audience with a digital e-learning model.
• AcuPro Academy: Online education platform selling acupuncture and TCM e-books, courses, and clinical training — directly comparable format and customer base to Centro Benessere's digital course and e-book catalog.

Emerging players

• TCM Academy: Online TCM training platform with courses, books, and clinical protocols for practitioners — overlaps with Centro Benessere's clinical protocol and TCM training content.
• Sacred Lotus Chinese Medicine: Online TCM education and clinical reference site offering courses and self-study materials — comparable in pedagogy but focused on the Australian/English-speaking market.

Regional players

• Complementares (Brazilian integrative health publishers): Brazilian publisher focused on integrative and complementary health content for Lusophone professional audiences — same-language regional competitor in similar publishing categories.

Others

• Lhasa OMS: Distributor of acupuncture and TCM supplies that also publishes educational content and CE resources — adjacent ecosystem player monetizing the same practitioner audience through enablement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5iNS-r9sRbS6a4g5OYHS4Q
• Instagraminstagram.com/fabricioborgesoficial
• Facebookfacebook.com/centrobenesseregyn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Benessere