Sports Trade

What Sports Trade does

Sports Trade operates SpradeTV, a Germany-based vertical streaming platform focused exclusively on ice hockey content, delivering live and on-demand broadcasts to hockey fans. The company is headquartered in Wangen Im Allgäu, was founded in 2009, and operates with a small team of 11-50 employees, indicating an early-to-mid stage private operating profile. Public-facing assets are limited to a German-language homepage (sprade.tv/en/) with the tagline "Eishockey wie du es liebst!" (Hockey the way you love it!), and a short description positioning the entity as a news and broadcasting company specializing in live streaming of sports events.

The core product, SpradeTV, is described as a streaming platform delivering live and on-demand hockey content, but the source material does not disclose underlying technology, encoding or delivery stack, app presence, content rights arrangements, or distribution partnerships. No API, SDK, or integration surface is documented. The company has no disclosed subsidiaries, investments, M&A activity, management team profiles, regulatory actions, or certifications in the supplied data.

The business model is similarly under-documented. Source material does not include pricing models (pay-per-view, subscription, ad-supported, freemium), customer segmentation, revenue figures, or funding history. Given the consumer-facing ice hockey niche and a small employee base, plausible revenue mechanics include direct-to-consumer subscriptions, event-based ticketing, advertising, or league/rights-fee partnerships — but none are confirmed in the input. The company description is therefore grounded strictly in observable firmographics and product framing rather than inferred financial mechanics.

Name

Sports Trade

Website

https://sprade.tv

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports Trade operates SpradeTV, a Germany-based vertical streaming platform that delivers live and on-demand ice hockey content to hockey fans, headquartered in Wangen Im Allgäu with 11-50 employees.

Ownership category

akta.pro rank

Product category

Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

akta.pro secondary industries

Sports Live Streaming Platforms (MPACACAF), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

Keywords

• Live sports streaming
• Ice hockey streaming
• Sports broadcasting
• On-demand sports content
• Hockey video platform

Headquarters

HQ city

Wangen Im Allgäu

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Core offering

Sports Trade operates SpradeTV, a dedicated ice hockey streaming platform that delivers live and on-demand hockey video content to fans. The platform is accessible via the company's website (sprade.tv) and is positioned as a niche sports broadcasting service focused exclusively on ice hockey.

Product overview

SpradeTV is a dedicated ice hockey streaming platform offering live and on-demand viewing of hockey content. The source data contains only a homepage URL and German tagline; no additional products, modules, or product architecture details are available in the provided content.

Differentiator

Problem solved

Functional benefit

Products and services

• SpradeTV An ice hockey streaming platform operated by Sports Trade that delivers live and on-demand ice hockey content to hockey fans. It is the company's core product, distributed via the sprade.tv website.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• Bleacher Report Live: Turner/Warner Bros. Discovery's sports streaming offering for live events and shoulder content. Comparable as a digital-first live sports streaming distributor layered atop a larger sports-media footprint.
• laola1.tv: Austrian/DACH-rooted sports streaming platform offering live streams of volleyball, table tennis, and other sports including hockey-adjacent properties. Comparable as a European-based multi-sport (with relevant niche angles) live streaming DTC service.

Direct peers

• DAZN: Global DTC sports streaming subscription platform that aggregates multiple sports including combat sports, soccer, and other properties. Direct comparability with SpradeTV as a DTC subscription-based sports streamer distributing live and on-demand sports over the internet.
• NHL.tv: League-operated out-of-market streaming package for NHL hockey games. Direct comparability with SpradeTV as a hockey-only live-streaming subscription service targeting dedicated hockey fans outside their local markets.
• FloSports: Subscription DTC streaming service focused on niche and emerging sports (wrestling, cycling, track, combat). Highly comparable model to SpradeTV's vertical, subscription-based approach to underserved sports fan segments.

Regional players

• Sport1: Germany-based sports media brand operating linear channels and digital sports content. Comparable as a DACH-region sports content distributor with streaming/distribution overlap with SpradeTV's German-language hockey focus.
• MagentaSport: Telekom Deutschland's sports streaming service delivering live sports (including ice hockey leagues such as DEL) to German subscribers. A direct regional competitor for German-language hockey streaming audiences.

Broad incumbents

• ESPN+: Disney's DTC sports streaming product offering broad sports coverage including NHL hockey in the U.S. ESPN+ is a wide-portfolio incumbent that overlaps with SpradeTV on live hockey streaming, providing both competition and a benchmark for sports-streamer scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/spradetv
• Facebookfacebook.com/sprade.tv
• LinkedInlinkedin.com/company/sports-trade-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Trade