Birthright STL

What Birthright STL does

Birthright STL is a non-profit pregnancy support organization founded in 1971 and headquartered in St. Louis, Missouri. The organization provides free, confidential services to women experiencing unplanned pregnancies, including pregnancy testing, counseling, and material assistance programs. It operates three physical locations across the St. Louis metropolitan area — Brentwood (scheduled to relocate in Summer 2026), Midtown, and North County (Hazelwood) — and claims to have served over 200,000 women since its founding, supported by a staff of 11-50 employees.

The business model is donation-based: services are delivered at no cost to clients, and operations are funded through charitable contributions. Birthright STL is affiliated with the broader Birthright International network, which provides brand recognition and mission alignment. The organization maintains BBB Accreditation and a GuideStar profile, signaling adherence to non-profit transparency standards. Its service delivery relies on in-person counseling and community-based referral partnerships, including relationships with domestic violence organizations and other local support providers, rather than on technology platforms or digital channels.

Operationally, the organization competes with other pregnancy resource centers, public health clinics, and social service agencies in the St. Louis market. Its long operational history, multi-location footprint, and integration with local referral networks form the core of its competitive position. There is no disclosed donor concentration, audited revenue figure, or growth metric in the available input data, limiting quantitative assessment of the organization's financial trajectory.

Name

Birthright STL

Legal name

Birthright Counseling, St. Louis

Website

https://birthrightstl.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Birthright STL is a St. Louis-based non-profit founded in 1971 that provides free pregnancy testing, counseling, and material support services to women facing unplanned pregnancies, operating three locations across the metro area and serving over 200,000 women since inception.

Ownership category

akta.pro rank

Product category

Pregnancy Counseling Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Pregnancy, Fertility & Women’s Health Rapid Tests (hCG, ovulation, vaginal infection) (HLAHAOAF), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Maternal–Fetal & Neonatal Care Pathways (HLACAGAI)

Keywords

• Pregnancy counseling services
• Nonprofit social services
• Pregnancy testing services
• Postpartum support programs
• Maternal health resources

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a non-profit organization, Birthright Counseling, St. Louis operates entirely on donations, grants, and charitable contributions from the community. All services are provided at no cost to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Birthright STL provides free, confidential pregnancy testing (medical-grade urine tests with results within ten minutes), professional pregnancy and postpartum counseling by licensed counselors, and post-abortion counseling. The organization also delivers an extensive suite of support programs including Melissa's Smile (for prenatal diagnoses and special needs), an Educational Scholarship Program, Financial Literacy Classes, and practical support services such as interpreters, legal advisors, OB/GYN ultrasound referrals, breastfeeding/childcare classes, and emergency financial assistance.

Product overview

Birthright Counseling, St. Louis (also known as Saint Louis Pregnancy Counseling) is a nonprofit organization providing a unified portfolio of free, confidential pregnancy support services. The core offerings center on three primary counseling services: free medical-grade pregnancy testing, pregnancy and postpartum counseling, and post-abortion counseling. These core services are complemented by an extensive support programs suite including Melissa's Smile (for special needs prenatal/infant support), an Educational Scholarship Program (established 2001), a Financial Literacy Class, and additional practical support services such as interpreters, legal advisors, OB/GYN referrals, breastfeeding/childcare classes, emergency financial assistance, and daycare scholarships. All services are provided at no cost to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Testing

Quantifiable outcome

• Over 200,000 women served since 1971

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Better Business Bureau (BBB)minorOthersBirthright Counseling is accredited by the BBB, demonstrating commitment to transparency and ethical operations as a charitable organization.
• GuideStarminorOthersBirthright Counseling maintains a GuideStar profile, demonstrating transparency as a non-profit organization.
• Medical Professionals/OB-GYN PartnerscoreImplementation/ SI/ Consulting PartnerReferral partnerships with medical professionals who can address medical questions regarding pregnancy. Also provides free ultrasound referrals for women with medical concerns through OB/GYN partner offices.
• Saint Martha'sminorStrategic or Co-development PartnerLocal domestic violence organization providing direct assistance to women in abusive situations. Birthright refers clients who may be experiencing domestic violence.
• JadasaminorStrategic or Co-development PartnerLocal domestic violence organization offering quick, direct assistance. Birthright refers clients experiencing abuse.
• The Women's Safe HouseminorStrategic or Co-development PartnerLocal domestic violence shelter and support organization. Birthright refers clients who need safe housing or support leaving abusive relationships.
• ALIVEminorStrategic or Co-development PartnerLocal domestic violence organization providing 24/7 crisis support. Birthright refers clients experiencing intimate partner violence.
• National Domestic Abuse HotlineminorStrategic or Co-development Partner24/7 national hotline for domestic abuse support. Birthright refers clients in immediate danger or needing crisis support.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• ThriVe St. Louis: A direct local competitor operating in the St. Louis metro with a similar free pregnancy testing, options counseling, and support programs model - the closest comparable peer.
• CompassCare: A pregnancy resource center network offering free pregnancy testing, ultrasounds, and options counseling in a similar non-profit, donation-funded model - directly comparable operating structure.
• Alpha Center: An independently operated pregnancy resource center offering free testing, ultrasounds, and counseling services - closely comparable in service mix and funding model.

Broad incumbents

• Birthright International: The national umbrella organization of which Birthright STL is a chapter; operates the same free, confidential pregnancy support model across hundreds of affiliates worldwide.
• Care Net: A national affiliation network of more than 1,100 pregnancy resource centers offering free pregnancy testing, options counseling, and material support - directly overlapping service model.
• Heartbeat International: A global network of pregnancy help organizations providing affiliate support, training, and the Option Line referral service - parallel service category at much larger scale.
• Planned Parenthood of the St. Louis Region: Regional affiliate offering pregnancy testing, options counseling (including abortion referrals), and broader reproductive health services - directly comparable service category with more neutral options stance.

Regional players

• Nurture KC: Kansas City-based maternal and child health nonprofit serving a comparable mission in a nearby Missouri metro - similar perinatal support and counseling model in adjacent geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/birthright-counseling-st-louis
• Xx.com/birthright_stl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birthright STL