Inspired By Iceland
Inspired By Iceland is the official Iceland-promotion portal operated by state-affiliated Business Iceland, offering free information on visiting, working, studying, doing business in, and understanding Icelandic culture and gender equality.
- Company typePrivate
- Founded-
- HeadquartersReykjavík, Iceland
- Headcount—
- GTM typeB2C
- OfferingServices
What Inspired By Iceland does
Inspired By Iceland is the official national communication and promotion platform of Iceland, operated by Íslandsstofa/Business Iceland (ID. 6909861599), a government-affiliated public entity headquartered at Sundagardar 2, 104 Reykjavik. The platform functions as a unified gateway portal whose explicit mission is to promote Iceland as a destination for tourism, as a location for business and investment, as a place to work, and as a destination for study, while also communicating Icelandic cultural achievements such as its leadership in gender equality. Sub-verticals on the site include Visit Iceland, Business in Iceland, Work in Iceland, Study in Iceland, and Gender Equality in Iceland, alongside an editorial "Iceland Stories" library and a recurring "Taste of Iceland" cultural export event.
Underlying the platform is a standard content-and-media stack: a Framer-built public-facing website at inspiredbyiceland.com, with parallel accounts on Facebook, Instagram, LinkedIn, YouTube, and TikTok for top-of-funnel reach. There is no mobile app, no published API or SDK, no integration marketplace, and no commerce or transactional capability. Content is editorial rather than algorithmic, and product surfaces (visit guides, festival pages, equality timeline, study and work resource hubs) are organized as static and semi-static landing pages.
The business model is public-sector rather than commercial. The portal is free to access, has no listed pricing model, no paid tiers, no advertising inventory, and no disclosed revenue. Funding flows through Business Iceland's public mandate rather than through customer monetization. Customer segments are diffuse public-good audiences — international tourists, prospective business investors and workers, prospective university students, and cultural/equality-interested individuals — engaged primarily through content consumption and event attendance rather than transactional relationships.
Inspired By Iceland firmographics
Firmographics- Name
- Inspired By Iceland
- Legal name
- Íslandsstofa/Business Iceland
- Website
- https://inspiredbyiceland.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Inspired By Iceland is the official Iceland-promotion portal operated by state-affiliated Business Iceland, offering free information on visiting, working, studying, doing business in, and understanding Icelandic culture and gender equality.
- Ownership category
- akta.pro rank
Inspired By Iceland industry classification
Industry- Product category
- Destination Marketing & Tourism Promotion
- NAICS
- Tour Operators (56152)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Culture, Heritage & Arts Itinerary Planning (THAKAOAK)
- akta.pro secondary industries
- Cultural, Heritage & Arts Travel Agencies (THAKAFAK), Indigenous & Community Cultural Institutions (THAJADAK)
Keywords
Where Inspired By Iceland is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
Inspired By Iceland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Distribution channels1 record
Marketing channels6 records
Inspired By Iceland product offering
Product offeringCore offering
Inspired By Iceland operates a free, government-affiliated web portal that aggregates and publishes authoritative content promoting Iceland as a destination for tourism, business, work, study, and as a global leader in gender equality. The platform complements its informational portal with curated cultural editorial stories and a recurring Taste of Iceland cultural festival that brings Icelandic food, music, and art directly to international audiences.
Product overview
Inspired by Iceland is a unified tourism and cultural promotion platform operated by Íslandsstofa/Business Iceland. The platform serves as a gateway for visitors, businesses, workers, students, and those interested in gender equality. It comprises a main content portal with sections for Visit, Business, Work, Study, and Equality topics, along with the Taste of Iceland Festival sub-brand for cultural events and an extensive Stories library covering Icelandic festivals, traditions, and heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- Inspired By Iceland Portal A free, government-affiliated gateway website providing international audiences with authoritative information on visiting Iceland, conducting business, working, studying, and understanding gender equality in Iceland.
- Taste of Iceland Festival An in-person cultural festival that brings Icelandic food, music, art, and experiences directly from Iceland to audiences abroad, with a featured annual event in Washington, D.C.
- Visit Iceland Tourism information section offering journey planning, destination guides, attractions, and experiential travel information for prospective and current visitors to Iceland.
- Business in Iceland Business opportunity exploration section connecting industries and showcasing Iceland as a strategic business destination for prospective investors, companies, and entrepreneurs.
- Work in Iceland Career resource section that helps individuals start careers, find jobs, and understand working life in Iceland, including for prospective international workers.
- Study in Iceland Educational information portal for discovering Icelandic universities, study programs, and the experience of studying in Iceland as a local or international student.
- Gender Equality in Iceland Educational content documenting Iceland's leadership in global gender equality through a historical timeline, stories, and current status.
- Iceland Stories Editorial content library covering Icelandic cultural festivals and traditions including Iceland Airwaves, Reykjavik Pride, Culture Night, National Day, and Verslunarmannahelgi.
Companies that use Inspired By Iceland
Customer profileSegments4 records
Ideal customer profiles4 records
Inspired By Iceland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Inspired By Iceland partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Inspired By Iceland competitors and assessment
Company assessmentDirect peers
- Tourism New Zealand: New Zealand's national tourism board operating the official 100% Pure NZ campaign. Comparable as a government-affiliated destination portal leveraging nature, culture, and film/TV exposure.
- Visit Finland: Finland's national tourism promotion agency. Comparable as a Nordic-region government-affiliated portal promoting travel, culture, and seasonal tourism experiences.
- Visit Norway (Innovation Norway): Norway's official national tourism portal, operated by the government-affiliated Innovation Norway. Directly comparable to Inspired By Iceland as a country-level destination marketing platform promoting culture, nature, and travel.
- Switzerland Tourism: Switzerland's national tourism marketing organization. Comparable as a state-affiliated portal promoting scenic travel, cultural events, and tourism information with global reach.
- VisitScotland: Scotland's national tourism organization. Closely comparable as a publicly-funded destination portal marketing cultural heritage, events, and travel planning for an inbound tourism market.
- Tourism Australia: Australia's national tourism agency operating a global destination portal. Comparable as a government-affiliated DMO marketing nature-based travel and cultural experiences internationally.
- VisitSweden: Sweden's official tourism portal promoting culture, nature, and travel. Directly comparable as a Nordic-government-affiliated DMO with similar scope of content and audience.
- Brand USA: The United States' national destination marketing organization. Comparable in mandate (promoting inbound tourism) though larger in scope; analogous as a publicly-funded DMO with content and event programs.
- Visit Dubai (Department of Tourism and Commerce Marketing): Government-operated destination portal for Dubai. Comparable as a state-affiliated tourism marketing platform with global digital presence, content, and event-based cultural activations.
Emerging players
- Lonely Planet: Global travel content and guidebook brand. Comparable as a destination-information and itinerary-planning resource, though commercially operated and broader in geographic scope rather than country-specific.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Inspired By Iceland social profiles
Digital presenceInspired By Iceland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inspired By Iceland leadership team
Management profileNumber of profiles
Inspired By Iceland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inspired By Iceland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inspired By Iceland
What does Inspired By Iceland do?
Inspired By Iceland operates a free, government-affiliated web portal that aggregates and publishes authoritative content promoting Iceland as a destination for tourism, business, work, study, and as a global leader in gender equality. The platform complements its informational portal with curated cultural editorial stories and a recurring Taste of Iceland cultural festival that brings Icelandic food, music, and art directly to international audiences.
Is Inspired By Iceland a public or private company?
Inspired By Iceland is a private company. It is classified as state government owned and is currently operating.
When was Inspired By Iceland founded?
Inspired By Iceland was founded in -1.
Where is Inspired By Iceland based?
Inspired By Iceland is headquartered in Reykjavík, Iceland, in the Europe region.
Who are Inspired By Iceland's main competitors?
Direct peers on record are Tourism New Zealand, Visit Finland, Visit Norway (Innovation Norway), Switzerland Tourism, VisitScotland, Tourism Australia, VisitSweden, Brand USA and Visit Dubai (Department of Tourism and Commerce Marketing). Lonely Planet is listed as an emerging player.
Does Inspired By Iceland have an API?
No public API is recorded for Inspired By Iceland.
What industry is Inspired By Iceland in?
Inspired By Iceland's product category is Destination Marketing & Tourism Promotion. Its primary akta.pro industry code is THAKAOAK, Culture, Heritage & Arts Itinerary Planning, with a secondary code of THAKAFAK, Cultural, Heritage & Arts Travel Agencies. Its NAICS code is 56152 and its SIC code is 7311.