Inspired By Iceland

What Inspired By Iceland does

Inspired By Iceland is the official national communication and promotion platform of Iceland, operated by Íslandsstofa/Business Iceland (ID. 6909861599), a government-affiliated public entity headquartered at Sundagardar 2, 104 Reykjavik. The platform functions as a unified gateway portal whose explicit mission is to promote Iceland as a destination for tourism, as a location for business and investment, as a place to work, and as a destination for study, while also communicating Icelandic cultural achievements such as its leadership in gender equality. Sub-verticals on the site include Visit Iceland, Business in Iceland, Work in Iceland, Study in Iceland, and Gender Equality in Iceland, alongside an editorial "Iceland Stories" library and a recurring "Taste of Iceland" cultural export event.

Underlying the platform is a standard content-and-media stack: a Framer-built public-facing website at inspiredbyiceland.com, with parallel accounts on Facebook, Instagram, LinkedIn, YouTube, and TikTok for top-of-funnel reach. There is no mobile app, no published API or SDK, no integration marketplace, and no commerce or transactional capability. Content is editorial rather than algorithmic, and product surfaces (visit guides, festival pages, equality timeline, study and work resource hubs) are organized as static and semi-static landing pages.

The business model is public-sector rather than commercial. The portal is free to access, has no listed pricing model, no paid tiers, no advertising inventory, and no disclosed revenue. Funding flows through Business Iceland's public mandate rather than through customer monetization. Customer segments are diffuse public-good audiences — international tourists, prospective business investors and workers, prospective university students, and cultural/equality-interested individuals — engaged primarily through content consumption and event attendance rather than transactional relationships.

Name

Inspired By Iceland

Legal name

Íslandsstofa/Business Iceland

Website

https://inspiredbyiceland.com

Company type

Private

Operating status

Operating

Short description

Inspired By Iceland is the official Iceland-promotion portal operated by state-affiliated Business Iceland, offering free information on visiting, working, studying, doing business in, and understanding Icelandic culture and gender equality.

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Promotion

NAICS

Tour Operators (56152)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

akta.pro secondary industries

Cultural, Heritage & Arts Travel Agencies (THAKAFAK), Indigenous & Community Cultural Institutions (THAJADAK)

Keywords

• Destination marketing services
• National tourism promotion
• Cultural promotion portal
• Travel information gateway
• Government tourism branding

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Distribution channels1 record

Marketing channels6 records

Core offering

Inspired By Iceland operates a free, government-affiliated web portal that aggregates and publishes authoritative content promoting Iceland as a destination for tourism, business, work, study, and as a global leader in gender equality. The platform complements its informational portal with curated cultural editorial stories and a recurring Taste of Iceland cultural festival that brings Icelandic food, music, and art directly to international audiences.

Product overview

Inspired by Iceland is a unified tourism and cultural promotion platform operated by Íslandsstofa/Business Iceland. The platform serves as a gateway for visitors, businesses, workers, students, and those interested in gender equality. It comprises a main content portal with sections for Visit, Business, Work, Study, and Equality topics, along with the Taste of Iceland Festival sub-brand for cultural events and an extensive Stories library covering Icelandic festivals, traditions, and heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Inspired By Iceland Portal A free, government-affiliated gateway website providing international audiences with authoritative information on visiting Iceland, conducting business, working, studying, and understanding gender equality in Iceland.
• Taste of Iceland Festival An in-person cultural festival that brings Icelandic food, music, art, and experiences directly from Iceland to audiences abroad, with a featured annual event in Washington, D.C.
• Visit Iceland Tourism information section offering journey planning, destination guides, attractions, and experiential travel information for prospective and current visitors to Iceland.
• Business in Iceland Business opportunity exploration section connecting industries and showcasing Iceland as a strategic business destination for prospective investors, companies, and entrepreneurs.
• Work in Iceland Career resource section that helps individuals start careers, find jobs, and understand working life in Iceland, including for prospective international workers.
• Study in Iceland Educational information portal for discovering Icelandic universities, study programs, and the experience of studying in Iceland as a local or international student.
• Gender Equality in Iceland Educational content documenting Iceland's leadership in global gender equality through a historical timeline, stories, and current status.
• Iceland Stories Editorial content library covering Icelandic cultural festivals and traditions including Iceland Airwaves, Reykjavik Pride, Culture Night, National Day, and Verslunarmannahelgi.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tourism New Zealand: New Zealand's national tourism board operating the official 100% Pure NZ campaign. Comparable as a government-affiliated destination portal leveraging nature, culture, and film/TV exposure.
• Visit Finland: Finland's national tourism promotion agency. Comparable as a Nordic-region government-affiliated portal promoting travel, culture, and seasonal tourism experiences.
• Visit Norway (Innovation Norway): Norway's official national tourism portal, operated by the government-affiliated Innovation Norway. Directly comparable to Inspired By Iceland as a country-level destination marketing platform promoting culture, nature, and travel.
• Switzerland Tourism: Switzerland's national tourism marketing organization. Comparable as a state-affiliated portal promoting scenic travel, cultural events, and tourism information with global reach.
• VisitScotland: Scotland's national tourism organization. Closely comparable as a publicly-funded destination portal marketing cultural heritage, events, and travel planning for an inbound tourism market.
• Tourism Australia: Australia's national tourism agency operating a global destination portal. Comparable as a government-affiliated DMO marketing nature-based travel and cultural experiences internationally.
• VisitSweden: Sweden's official tourism portal promoting culture, nature, and travel. Directly comparable as a Nordic-government-affiliated DMO with similar scope of content and audience.
• Brand USA: The United States' national destination marketing organization. Comparable in mandate (promoting inbound tourism) though larger in scope; analogous as a publicly-funded DMO with content and event programs.
• Visit Dubai (Department of Tourism and Commerce Marketing): Government-operated destination portal for Dubai. Comparable as a state-affiliated tourism marketing platform with global digital presence, content, and event-based cultural activations.

Emerging players

• Lonely Planet: Global travel content and guidebook brand. Comparable as a destination-information and itinerary-planning resource, though commercially operated and broader in geographic scope rather than country-specific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@inspiredbyiceland
• Facebookfacebook.com/inspiredbyiceland
• LinkedInlinkedin.com/company/inspired-by-iceland
• Instagraminstagram.com/inspiredbyiceland
• TikToktiktok.com/@inspiredbyiceland
• Xx.com/iceland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspired By Iceland