The Law Association
The Law Association of New Zealand (TLANZ) is a professional membership association founded in 1879 that serves legal practitioners nationwide with continuing professional development, the LegalForms digital document platform, legal news (LawNews), a specialist bookstore, and regional networking events.
- Company typePrivate
- Founded1879
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Law Association does
The Law Association of New Zealand (TLANZ) is a membership-based professional association incorporated under New Zealand law that serves legal practitioners nationwide. Founded in 1879 and headquartered in Auckland, TLANZ offers individual, firm, and student memberships priced at NZD 325 + GST per year for individual tiers, with firm memberships quoted based on lawyer headcount. The association's core service portfolio spans continuing professional development (CPD/CLE) courses delivered in-person, online, and on-demand; the LegalForms digital document platform (which transitioned from the legacy WebForms product in October 2025 with new subscription-based pricing); the LawNews legal news publication; a specialist legal bookstore; and a regional networking and events programme including Lawyers' Lunches, breakfasts, the annual C2G Conference, and the Women Speakers Series. Supporting infrastructure includes the myAccount member portal for CPD tracking, subscription management, event registration, and invoice handling, and the NZ Law Directory which publicly displays member status.
Operationally, TLANZ runs a digital member portal (myAccount) as the primary transaction and self-service interface, alongside dedicated properties at legalforms.nz, lawnews.nz, and tlanzmsuites.nz. The LegalForms platform integrates third-party digital signing and trust storage providers, while CPD courses are accessible via an on-demand library with firm-level compliance tracking. Revenue is generated through annual membership fees, CPD bookings (with up to 30% member discounts), event ticket sales (NZD 15–225 + GST), bookstore sales (NZD 23–558), LegalForms subscriptions (with 30% firm-member discounts), and LawNews subscriptions (complimentary for members). Customers are segmented into qualified legal practitioners (primary), law firms (bulk firm memberships), legal executives and support staff, and law students (complimentary Student Hub access), with go-to-market executed through owned digital channels — the TLANZ website, LawNews publication, email communications, social channels (Facebook, LinkedIn, Instagram), regional in-person events, and professional committees. AI/ML deployment is limited to unspecified operational and marketing automation; the most prominent AI-related output is a thought-leadership protocol on responsible AI use in litigation practice rather than a deployed AI product.
The Law Association firmographics
Firmographics- Name
- The Law Association
- Legal name
- The Law Association of New Zealand Inc.
- Website
- https://thelawassociation.nz
- Company type
- Private
- Founded year
- 1879
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Law Association of New Zealand (TLANZ) is a professional membership association founded in 1879 that serves legal practitioners nationwide with continuing professional development, the LegalForms digital document platform, legal news (LawNews), a specialist bookstore, and regional networking events.
- Ownership category
- akta.pro rank
Where The Law Association is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
The Law Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Fees: Individual Qualified and Associate memberships at $325 + GST per year. Student memberships are complimentary. Firm Memberships are priced based on the number of lawyers employed at the firm. Membership runs for one year from the date of approval.
- CPD/CLE Courses: Continuing Professional Development courses offered in-person, online, and On Demand. Members receive up to 30% off CPD bookings. Pricing varies by event type.
- Event Tickets: Networking events including Lawyers' Lunches, Breakfasts, Luncheons, and special events like C2G Conference. Event pricing ranges from $15 for member CPD events to $225 for premium luncheons.
- Bookstore: Sale of legal books, resources, and CPD seminar papers. Member discounts of 10% on books and papers. Prices range from $23 to $558 depending on publication.
- LegalForms: Digital legal forms platform with subscription-based or pay-as-you-go pricing. LegalForms subscription offers 30% discount for firm members. Transitioned from WebForms model.
- LawNews Subscription: Premium legal news content subscription. Complimentary for TLANZ members; annual subscriptions available for non-members.
- Paper Forms: Hard copy legal forms sold to practitioners. Member pricing available on certain forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Qualified Member - For legal professionals with a tertiary law qualification |
| Subscription | Annual | Associate Member - For individuals working in or interested in the legal industry without a law degree |
| Subscription | Annual | Student Member - For university students studying to become qualified lawyers |
| Subscription | Annual | Firm Membership - For law firms providing membership to all employed lawyers |
| Unit Pricing | Pay-as-you-go | Lawyers' Lunch Events |
| Unit Pricing | Pay-as-you-go | Breakfast Events |
| Unit Pricing | Pay-as-you-go | Luncheon Events |
| Unit Pricing | Pay-as-you-go | CPD Evening Events |
| Subscription | Monthly | LegalForms Subscription |
| Unit Pricing | Pay-as-you-go | Bookstore Publications |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
The Law Association product offering
Product offeringCore offering
The Law Association of New Zealand (TLANZ) is a membership-based professional association that sells individual and firm memberships to legal practitioners, providing access to continuing professional development (CPD) courses, a digital legal forms platform (LegalForms), a legal news subscription (LawNews), networking events, and a legal publications bookstore. Its revenue combines recurring membership subscriptions with paid CPD, events, bookstore, and LegalForms subscription or pay-as-you-go products, all accessed through an online member portal.
Product overview
The Law Association of New Zealand (TLANZ) operates as a membership-based professional association offering a portfolio of products and services for legal professionals. The core offerings include LegalForms (a digital legal document platform transitioning from legacy WebForms), LawNews (legal news subscription), CPD (continuing professional development with courses and on-demand library), and the Bookstore (legal publications). Supporting services include Events (networking and professional events), Find a Lawyer (directory service), MSuites (event management), and Paper Forms (physical legal documents). Members access these through the myAccount portal and Member Resource Hub, with the NZ Law Directory providing public membership verification. The products are sold both individually and as member benefits, with discounts offered on most services for active members.
Differentiator
Problem solved
Functional benefit
Brands
- LegalForms by TLANZ: New Zealand's trusted legal form platform providing digital legal documents
- LawNews
- MSuites
- NZ Law Directory
- WebForms
Products and services
- LegalForms New Zealand's trusted digital legal forms platform offering a future-ready way to complete legal documents, available via subscription or pay-as-you-go, and supporting digital signing through a third-party provider. Replaces the legacy WebForms product and serves practising lawyers and law firms across New Zealand.
- CPD (Continuing Professional Development) Continuing Professional Development programme offering CPD/CLE courses, calendar events, on-demand library, and packages for legal practitioners, including firm CPD management tools for administrators to track staff compliance across the firm.
- LawNews Trusted source for breaking legal news, expert insights, and timely updates for New Zealand legal professionals, covering legislative changes, major court decisions, policy shifts, and in-depth case summaries. Complimentary subscription for TLANZ members with annual subscriptions available for non-members.
- Bookstore Online bookstore offering specialist legal books, current releases, and CPD seminar papers from leading publishers, covering property law, trusts, family law, criminal law, and other practice areas, with member discounts of 10%.
- Events (Lawyers' Lunches, Breakfasts, Luncheons, C2G Conference) Networking and professional events programme including lawyers' lunches, breakfast sessions with dignitaries, luncheons, conferences such as C2G26, and series including the Women Speakers Series and Leadership & Influence Series, delivered both in-person at venues across New Zealand and virtually.
- Find a Lawyer / NZ Law Directory Public directory service enabling the public to find suitable New Zealand lawyers by practice area and language, displaying TLANZ membership status as a mark of professionalism and transparency within the legal sector.
- MSuites Conference and event management platform for TLANZ events, including prize draws and C2G conference registration management, offered as a member benefit and exclusive service.
- Paper Forms Physical hardcopy legal document forms including deeds of lease, agreements for sale and purchase, will envelopes, and commercial lease forms, sold as printed hardcopy packs dispatched by courier.
- Individual Membership (Qualified, Associate, Student) Annual individual membership subscriptions for legal practitioners and students, offering complimentary LawNews access, discounts on CPD (up to 30%), networking events (up to 20%), bookstore (10%), LegalForms, CPD management tools, member voting rights, and access to the exclusive Member Resource Hub. Student membership is complimentary.
- Firm Membership Quote-based firm-wide annual membership subscription providing all employed lawyers with the same benefits as Individual Membership, plus 30% off LegalForms subscription and forms, firm CPD management tools, and discounted group access to resources for entire teams.
- Women Speakers Series Exclusive event series highlighting prominent women shaping leadership, law, economics, and public life in New Zealand, designed as a professional development and networking programme.
Quantifiable outcome
- Up to 30% savings on CPD course bookings for members
- +3 more outcomes
Companies that use The Law Association
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
The Law Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature4 records
The Law Association partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Digital Signing Service ProvidercoreThird-party provider for digital signing functionality within LegalForms platform. Subject to separate Terms and privacy policies of the third-party provider.
- Trust Service ProvidercoreThird-party storage provider for LegalForms data. Personal information entered in forms may be stored by this provider.
- MAS (sponsor)minorSponsor of networking events including Lawyers' Lunches, presenting alongside TLANZ President updates.
- The Northern ClubminorVenue partner for events including breakfast sessions and whiskey tastings. Located in Auckland CBD at 19 Princes Street.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Law Association competitors and assessment
Company assessmentBroad incumbents
- International Bar Association: Global organization for legal professionals, bar associations, and law societies. Comparable in mission (advancing the legal profession through member services, events, and publications) though operating globally rather than within a single national market.
- American Bar Association: Largest voluntary professional membership association for lawyers in the US. Comparable because it offers CPD/CLE, legal publications, member events, and member benefit programs analogous to TLANZ's portfolio, though at much greater scale and operating in a different jurisdiction.
- Law Society of England and Wales: Professional membership body for solicitors in England and Wales. Comparable as a national legal professional association offering member training, publications, events, and practice resources, though it also carries regulatory functions not present at TLANZ.
Regional players
- Law Society of New South Wales: State-based professional association for NSW lawyers, Australia. Comparable to TLANZ as a large-scale state/national legal professional membership body providing CPD, events, publications, and member services within a defined jurisdiction.
- Law Institute of Victoria: State-based professional membership association for lawyers in Victoria, Australia. Comparable because it provides CPD, member events, legal publications, and practice support to a regional legal community, mirroring TLANZ's nationwide-but-single-country focus in NZ.
- Australian Bar Association: National voluntary association for Australian barristers. Directly comparable in function as a national bar association providing advocacy, member events, and professional development for barristers in a regional market neighboring New Zealand.
- Queensland Law Society: State-based professional association for Queensland, Australia lawyers. Comparable as a regional legal membership organization offering CPD, member events, publications, and practice resources to a defined legal professional community.
Direct peers
- Canadian Bar Association: National professional association for Canadian lawyers. Directly comparable to TLANZ in scope and structure, providing CPD programming, member publications, conferences, and advocacy for a national legal professional community.
- New Zealand Bar Association: National membership association for New Zealand barristers. Direct peer to TLANZ because both serve as professional membership bodies for subsets of the NZ legal profession, offering similar continuing education, advocacy, and member services within the same geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Law Association social profiles
Digital presenceThe Law Association compliance and trust
Trust signalCompliance1 record
The Law Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Law Association leadership team
Management profileNumber of profiles
The Law Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Law Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Law Association
What does The Law Association do?
The Law Association of New Zealand (TLANZ) is a membership-based professional association that sells individual and firm memberships to legal practitioners, providing access to continuing professional development (CPD) courses, a digital legal forms platform (LegalForms), a legal news subscription (LawNews), networking events, and a legal publications bookstore. Its revenue combines recurring membership subscriptions with paid CPD, events, bookstore, and LegalForms subscription or pay-as-you-go products, all accessed through an online member portal.
Is The Law Association a public or private company?
The Law Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Law Association founded?
The Law Association was founded in 1879. It employs 11 to 50 people.
Where is The Law Association based?
The Law Association is headquartered in Auckland, New Zealand, in the Oceania region.
How does The Law Association make money?
Seven revenue lines are on record. Membership Fees are the primary driver. The others are CPD/CLE Courses, event Tickets, bookstore, legalForms, lawNews Subscription and paper Forms.
Who are The Law Association's main competitors?
Broad incumbents on record are International Bar Association, American Bar Association and Law Society of England and Wales. Regional players are Law Society of New South Wales, Law Institute of Victoria, Australian Bar Association and Queensland Law Society. Direct peers are Canadian Bar Association and New Zealand Bar Association.
Does The Law Association have an API?
No public API is recorded for The Law Association.