Elmfield Care

What Elmfield Care does

Elmfield Care Limited is a UK private company that operates three purpose-built luxury care homes — Old Sarum Manor in Salisbury (66 rooms), Flowers Manor in Chippenham, and Nodens Manor in Lydney (66 rooms) — serving elderly residents across Wiltshire and Gloucestershire. The group delivers three service lines: long-term residential care, dementia and Alzheimer's care delivered by trained staff in dementia-minded environments, and short-term respite stays. Its registered office is in Garforth, Leeds (LS25 2DY), and the operating sites are all located within a single regional corridor in southern England.

The underlying technology and infrastructure is physical rather than software-driven: each home is purpose-built with geothermal heat pumps, fire sprinkler systems, underfloor heating, advanced ventilation, en-suite wet rooms, wide corridors, and COVID-safe design features. Amenities include cinema, library, landscaped gardens, hair and beauty salon, garden room, tea room, and private dining rooms, while dining is delivered via in-house head chefs. The company has no AI/ML, no proprietary software platform, and no patents; its differentiation rests on building quality, hospitality service, and CQC compliance.

Elmfield Care monetises via a single all-inclusive weekly fee covering accommodation, meals, personal care, activities, day trips, hairdressing, physiotherapy, chiropody, and family visits, sold direct-to-consumer to individual residents and their families. GTM is hybrid: company website enquiry forms, virtual and physical tours, GP and Social Worker referrals, local-authority needs assessments, listings on Autumna and carehome.co.uk, and word-of-mouth from existing families. Following the April 2024 acquisition by the Orders of St John Care Trust (OSJCT), Elmfield operates as a subsidiary of one of the UK's largest charitable care operators, with day-to-day leadership retained locally under Managing Director Sheila Johnston and a new Operations Director, Sharlene Quinn, appointed March 2026.

Name

Elmfield Care

Legal name

Elmfield Care Limited

Website

https://elmfieldcare.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Elmfield Care is a UK private care home group operating three purpose-built luxury homes in Salisbury, Chippenham, and Lydney, delivering residential, dementia, and respite care to elderly residents on an all-inclusive weekly fee model.

Ownership category

akta.pro rank

Product category

Residential Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Residential care services
• Dementia care homes
• Respite care services
• Luxury elderly care
• Care home operator

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Care Fees: All-inclusive weekly fees for long-term residential care covering accommodation, meals, personal care, activities, and amenities.
2. Dementia Care Fees: Specialized dementia care services with trained staff, designed environments, and targeted activity programs included in the all-inclusive fee.
3. Respite Care Fees: Short-term stay fees covering luxurious en-suite rooms, chef-prepared meals, activities, and full access to amenities. Currently offering '3 for 2' promotional packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Elmfield Care operates three purpose-built luxury care homes in Salisbury, Chippenham, and Lydney delivering 24/7 residential care, dementia care, and respite care services to elderly individuals. Service is delivered under a single all-inclusive weekly fee that covers accommodation, meals, personal care, activities, day trips, hairdressing, physiotherapy, chiropody, and family visits, with no hidden extras.

Product overview

Elmfield Care operates three luxury care homes across Wiltshire and Gloucestershire: Old Sarum Manor (Salisbury), Flowers Manor (Chippenham), and Nodens Manor (Lydney). The company provides a unified portfolio of residential care, dementia care, and respite care services, all delivered under an all-inclusive pricing model. Each home features purpose-built facilities including cinemas, libraries, gardens, and restaurant-style dining. The three homes function as a coordinated group under the Elmfield Care brand, sharing care standards, hospitality services, and activities programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Sarum Manor Luxury purpose-built residential and dementia care home in Salisbury, Wiltshire (SP4 6SA) offering 66 ensuite rooms with comprehensive amenities including cinema, library, hair salon, and landscaped gardens, located on the Longhedge Village development.
• Flowers Manor Luxury care home in Chippenham, Wiltshire (SN15 3DQ) situated on the site of the former Chippenham police station in the town centre, providing residential and dementia care with full access to all-inclusive amenities.
• Nodens Manor Luxury care home in Lydney, Gloucestershire (GL15 5AU) with 66 ensuite rooms, nestled at the edge of the Wye Valley near the English border, featuring cinema, library, tea room, garden room, and landscaped gardens.
• Residential Care 24/7 high-quality residential care providing personalised assistance with daily living activities in a warm, supportive environment, with tailored care plans, engaging activities, and nutritious meals delivered under an inclusive fee.
• Dementia Care Specialised dementia and Alzheimer's care delivered by trained staff in warm, safe environments designed for memory loss, including cognitive stimulation activities and person-centred care approaches for short stays or long-term support.
• Respite Care Short-term stays for recovery or family caregiver breaks in luxurious en-suite rooms with chef-prepared meals, activities, and full access to amenities including cinema, library, and landscaped gardens, covered by an all-inclusive fee.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Avery Healthcare: UK care home group operating purpose-built residential, nursing, and dementia homes with restaurant-quality dining and activity-led lifestyle offerings — comparable scale and premium segment focus.
• Sunrise Senior Living (UK): UK arm of an international premium senior living operator offering assisted living, dementia care, and short-term stays in luxury settings — competes at the same premium tier as Elmfield Care.
• Hamberley Care Homes: UK operator of luxury, design-led care homes offering residential, nursing, and dementia care with high-end amenities — closely aligned with Elmfield Care's premium positioning and purpose-built model.
• Signature Senior Lifestyle: Premium UK care home operator focused on luxury residential, nursing, dementia, and respite care with hotel-style amenities — directly comparable to Elmfield Care's luxury, all-inclusive offer.

Broad incumbents

• Care UK: Major UK provider of residential, nursing, dementia, and respite care homes across England and Scotland — large incumbent with overlapping service model.
• Barchester Healthcare: One of the UK's largest care home operators providing residential, nursing, dementia, and respite care across hundreds of homes — broader incumbent overlapping Elmfield Care's service lines at scale.
• Anchor (Hanover/Anchor): Large not-for-profit provider of housing and care for older people, including residential and dementia care — overlaps with Elmfield Care's elderly care proposition at greater scale.
• MHA (Methodist Homes): UK's largest charity provider of care for older people, operating residential, nursing, and dementia care homes — broad incumbent offering overlapping services to a similar resident base.
• Four Seasons Health Care: Large UK operator of care homes delivering residential, nursing, dementia, and specialist care — incumbent competitor with overlapping capabilities but broader, less luxury-skewed portfolio.

Others

• The Orders of St John Care Trust (OSJCT): Parent company and large charitable operator of care homes, including residential, nursing, and dementia care across England — directly comparable as Elmfield Care's acquirer and now-running partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElmfieldCare

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elmfield Care