Ovenclean

What Ovenclean does

Ovenclean is a UK-based franchise network specializing in professional oven and domestic appliance cleaning services, founded in 1994 and operating through more than 100 self-employed franchisees working within exclusive protected territories across the UK and Ireland. Each franchisee delivers on-site cleaning services using fully equipped liveried vans that function as mobile workshops. The company serves UK domestic households, addressing oven cleaning as the country's most disliked household chore, and offers services for ovens, AGAs, ranges, hobs, extractor hoods, microwaves, and BBQs. Customer acquisition is supported by an integrated national marketing programme run by parent Franchise Brands plc, including TV advertising (Ovenclean has been the only oven-cleaning brand advertising on UK television since 2015), Google Ads, social media, and email campaigns, with leads distributed to franchisees via a 24/7 centralized call centre.

Ovenclean's core technical differentiator is its proprietary no-added caustic cleaning system, which is ISO 14001 approved and uses environmentally friendly, non-caustic solutions. This enables kitchens to remain safe and hygienic during cleaning and allows customers to use appliances immediately after service. The system follows a documented 10-step process for cleaning ovens and a mobile workshop approach where removable components are cleaned separately in the van while the main appliance is cleaned on-site. The company also offers franchise opportunities, with a total investment of £14,995 + VAT, including training, exclusive territory, marketing support, and access to a bespoke CRM platform for managing customer databases and repeat business.

Revenue is generated through two streams: one-time franchise fees from new franchisees joining the network, and ongoing royalties and service fees from the operations of the existing franchise base, who charge customers between £45–60 for single ovens, from £65 for double ovens, and up to £300 for range cookers or AGAs. Customer concentration is highly distributed across millions of UK households with no significant enterprise exposure; established franchisees retain approximately 75% repeat customers on a 6–12 month cleaning cadence. The company holds British Franchise Association full membership, a Good Housekeeping Institute endorsement, and over 15,000 five-star Trustpilot reviews, and in 2025 introduced an AI-generated television advert — the first documented adoption of generative AI tooling in its marketing operations.

Name

Ovenclean

Legal name

Ovenclean Domestic Ltd

Website

https://ovenclean.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Ovenclean is a UK-based franchise network operating 100+ self-employed franchisees that deliver professional oven and domestic appliance cleaning using a proprietary no-added caustic, ISO 14001-approved system, serving UK and Irish households since 1994.

Ownership category

akta.pro rank

Product category

Domestic Appliance Cleaning Services

NAICS

Appliance Repair and Maintenance (811412)

akta.pro primary industry

Oven Cleaning (HSAEAKAA)

akta.pro secondary industries

Kitchen Deep Cleaning (Degreasing, Cabinets, Appliances) (HSAEABAA), Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL)

Keywords

• Oven cleaning service
• Domestic appliance cleaning
• Oven valeting service
• Cleaning franchise UK
• Specialist kitchen cleaning

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Professional Cleaning Services: Ovenclean franchisees generate revenue by providing professional oven cleaning and related appliance cleaning services to domestic consumers. Services include oven cleaning, Aga cleaning, range cleaning, hob cleaning, extractor hood cleaning, microwave cleaning, and BBQ cleaning. Pricing is based on appliance type and size, with typical prices ranging from £45-60 for a single oven to £65+ for double ovens and up to £300 for range cookers or AGAs. Franchisees can also sell replacement parts such as lamps, universal seals, and extraction filters as additional revenue.
2. Franchise Fees: Ovenclean generates revenue through franchise fees from new franchisees joining the network. The total franchise investment is £14,995 + VAT with pricing options starting from £10,000 + VAT of personal funds required. Franchisees pay for the right to operate under the Ovenclean brand within an exclusive territory, receiving training, marketing support, and ongoing business development assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Ovenclean provides professional oven cleaning and valeting services for domestic customers across the UK, covering ovens, Agas, ranges, hobs, microwaves, extractor hoods, and BBQs. Services are delivered by a network of more than 100 trained franchisees using a specialist caustic-free cleaning process. The company also retails its own Ovenclean ANYWHERE cleaning product and licences its brand and operating model to new franchisees.

Product overview

Ovenclean is a UK-based professional oven cleaning service franchise offering a range of domestic appliance cleaning services. The core offering is oven cleaning using a proprietary no-added caustic, environmentally friendly cleaning system. The product portfolio includes the flagship oven cleaning service, specialty services for Aga and Range cookers, and add-on services for hobs, microwaves, extractor hoods, and barbecues. All services use the same innovative cleaning method that allows customers to use their appliances immediately after cleaning. The company also operates a franchise model, allowing entrepreneurs to operate their own oven cleaning businesses under the Ovenclean brand with exclusive territories, comprehensive training, and national marketing support. The franchise package includes access to a bespoke CRM platform for managing customer databases and generating repeat business.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 15,000+ 5-star Trustpilot reviews demonstrating exceptional customer satisfaction
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Franchise Brands plccoreStrategic or Co-development PartnerOvenclean is part of Franchise Brands plc, a multi-brand franchisor with over 600 franchisees across 6 principal brands internationally. Franchise Brands was founded in September 2008 by Stephen Hemsley (Executive Chairman) and Nigel Wray (Non-Executive Director). The company provides central support services in marketing and franchise support, helping all brands benefit from shared resources. Ovenclean leverages Franchise Brands' infrastructure, expertise, and brand-building capabilities.

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/oven_clean
• Facebookfacebook.com/ovenclean
• LinkedInlinkedin.com/company/ovenclean
• Instagraminstagram.com/ovencleanuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ovenclean