Pienk

What Pienk does

Pienk is a privately-held Dutch recruitment bureau founded in 2009 and headquartered at Laan van Chartroise 170, Utrecht. The company specializes in the placement of office professionals across secretarial, HR, marketing and communications, administration, front office, and finance functions, serving clients from small and medium-sized businesses through to multinationals. Pienk operates three core service lines: Werving & Selectie (permanent placement, charged at 25% of gross annual salary on a no-cure-no-pay basis), Interim Professionals (temporary staffing deployable within 48 hours), and Freelance/Detachering (ZZP and secondment with payroll administered via an external bureau). The firm maintains a candidate database exceeding 30,000 profiles and distributes vacancies across 18 job boards, supported by LinkedIn and Facebook presence and a content blog addressing Dutch labor-market topics including DBA legislation and the impact of AI on office roles.

Pienk's go-to-market is sales-led and consultative, with employers submitting vacancies online or via direct phone/email consultation (030-2767187) and job seekers engaging through a personal intake process. The team is small—six named consultants led by Partner Michel den Daas with nearly 100 years of combined recruitment experience—serving both sides of the market (employers and candidates) and emphasizing cultural and personality fit alongside skills. Geographic coverage is centered on Utrecht and Midden-Nederland but extends across the Randstad, including Amsterdam, Rotterdam, Den Haag, Amersfoort, Den Bosch, Almere, and Arnhem.

The technology stack is conventional: standard recruitment CRM, candidate databases, job-board posting infrastructure, and social media channels, with no proprietary AI or platform disclosed. The firm uses paid and AI-enabled CV databases as a sourcing tool, but no in-house machine-learning capability, patents, or proprietary models are referenced. Pienk is independent, with no parent company, institutional investors, or funding rounds disclosed in the source material, and reports no formal awards, certifications, or regulatory actions.

Name

Pienk

Legal name

Pienk

Website

https://pienk.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Pienk is a privately-held Dutch recruitment bureau based in Utrecht that places office professionals—secretarial, HR, marketing, administration, and finance—in permanent, interim, and freelance roles across the Netherlands, serving SMBs, enterprises, and nonprofits.

Ownership category

akta.pro rank

Product category

Recruitment and Staffing Services

NAICS

Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Administrative, Clerical & Office Support Direct Hire (BPACAFAF)

Keywords

• Office recruitment services
• Interim staffing
• Permanent placement
• Secretarial recruitment
• HR recruitment

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Werving & Selectie (Permanent Placement): Traditional recruitment fee model where Pienk charges employers when a candidate is successfully placed. Based on 'No cure No pay' principle. Fee is 25% of gross annual income including holiday allowance, fixed 13th and 14th month salary.
2. Interim Professionals (Temporary Staffing): Placement of interim/freelance office professionals for temporary support during illness, pregnancy leave, peak periods, or while searching for permanent staff. Pienk handles contracts and financial administration, often through a payroll bureau.
3. Detachering (Detachment/Payrolling): Secondment of candidates where Pienk handles administrative payroll functions through an external payroll bureau. Candidates are on Pienk's payroll while working at client organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pienk is a Dutch recruitment bureau specializing in the placement of office professionals for permanent, interim, and freelance engagements. The firm recruits across secretarial, HR, marketing & communications, administration, front office, and finance functions for organizations ranging from SMB to multinationals. Core service lines are Werving & Selectie (permanent placement), Interim Professionals (temporary staffing deployable within 48 hours), and Freelance/Detachering placements.

Product overview

Pienk is a recruitment and staffing agency specializing in office professionals in the Netherlands. The company offers three main service lines: Werving & Selectie (permanent recruitment), Interim Professionals (temporary staffing), and Freelance Services (freelancer placement). All services focus on office support functions including secretarial, HR, administrative, commercial, customer service, marketing, and finance positions. The company operates primarily in Utrecht, Amsterdam, Rotterdam, and Midden-Nederland regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Werving & Selectie (Permanent Placement) Recruitment and selection service for placing office professionals in permanent positions. Candidates are placed directly with the employer after a matching process. Service includes intake, candidate selection, interview facilitation, and successful placement. Fee is 25% of gross annual income on a No cure No pay basis.
• Interim Professionals (Temporary Staffing) Temporary staffing service providing interim office professionals who can often start within 48 hours, for coverage during leave, illness, peak periods, or while searching for permanent staff. Pienk handles contracts and financial administration, often through a payroll bureau.
• Freelance Services Freelance and ZZP professional placement services for temporary office support, including secretaries, management assistants, office managers, HR advisors, marketing professionals, and finance positions.
• Detachering (Detachment) Detachment service providing flexible staffing with employment security, where candidates are on Pienk's payroll while working at client organizations. Administrative payroll functions are handled through an external payroll bureau.

Quantifiable outcome

• Interim professionals can be presented within 48 hours due to strong network
• +3 more outcomes

Named customers6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Pienk.nl
• LinkedInlinkedin.com/company/pienk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pienk