ROCK International

What ROCK International does

ROCK International is a US-based 501(c)(3) non-profit organization founded in December 2006 and headquartered in Greenville, South Carolina, with a secondary operations office in Coeur d'Alene, Idaho. The organization operates two divisions: ROCKids, which delivers child welfare and education projects including the Tumaini Jipya Secondary Girls' School in Tanzania; and ROCK Resources, which produces multi-language chronological gospel media tools. The core product portfolio centers on the KING of GLORY franchise (a 222-minute feature film plus the 100-minute FOR THIS REASON abridgement), supported by picture books, study guides, coloring books, curricula, card games, and complementary titles such as One God One Message, Your Story, The Way of Righteousness, What If Jesus Meant What He Said?, PROSPER, and Dive In!. Materials are produced in video, audio, digital, and print formats and distributed across more than 115 languages.

Name

ROCK International

Legal name

ROCK International

Website

https://rockintl.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

ROCK International is a 501(c)(3) non-profit that produces multi-language chronological gospel media tools in 115+ languages and operates child welfare projects through its ROCKids division. It serves churches, missionaries, individual believers, and at-risk children globally across six continents.

Ownership category

akta.pro rank

Product category

Religious Media and Education

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (611710), Grantmaking and Giving Services (8132)

SIC

Miscellaneous Publishing (2741), Services-Educational Services (8200)

akta.pro primary industry

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

akta.pro secondary industries

Children’s Religious & Values-Based Publishing (MPAJAFAL), Religious & Spiritual Print-on-Demand (Bibles, Devotionals) (MPAJANAG), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

Keywords

• Christian media publishing
• Multi-language gospel tools
• Bible teaching resources
• Children's humanitarian aid
• Religious educational media

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Product Sales: ROCK sells physical and digital religious educational materials including DVDs, books, curricula, coloring books, business cards, and card games through their online store. Prices range from $3.00 to $480.00 depending on product type and quantity.
2. Donations and Charitable Contributions: As a 501(c)(3) non-profit, ROCK accepts tax-deductible donations to support ROCKids (child welfare projects) and ROCK Resources (media production and distribution). Donors can make one-time or monthly recurring donations via Donorbox.
3. Free Resource Distribution: Many resources are available as free downloads in multiple languages, supported by donations. This creates a freemium model where basic access is free while physical products require purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

ROCK International produces and distributes multi-language chronological gospel media tools—including films (KING of GLORY, FOR THIS REASON), radio series (The Way of Righteousness), books (One God One Message, Your Story), curricula, study guides, coloring books, card games, and evangelistic cards—available in 115+ languages and distributed globally for free digitally and via paid physical formats. The organization also funds child welfare projects (ROCKids), including the Tumaini Jipya Secondary Girls' School in Tanzania, supported by donations and product sales.

Product overview

ROCK International is a non-profit organization producing multi-language multimedia chronological gospel tools. Their product portfolio centers on the KING OF GLORY franchise (222-minute movie + 100-minute abridged FOR THIS REASON version), supported by picture books, study guides, coloring books, and curriculum. Core print/digital offerings include One God One Message (432-page book), Your Story (36-page gospel booklet), The Way of Righteousness (radio series now in 70+ languages), and discipleship tools like What If Jesus Meant What He Said?, Dive In!, and PROSPER. Physical products include DVDs, audiobooks, card games, and Christmas/business cards. The organization operates two divisions: ROCKids (children's welfare projects including a girls' school in Tanzania) and ROCK Resources (content creation and distribution in 115+ languages).

Differentiator

Problem solved

Functional benefit

Brands

• ROCKids: A channel for holistic care for the short-term, long-term, and eternal needs of children in neglected areas of the world. Focuses on building bridges between children's present reality and their God-given potential through partnerships with local believers and workers.
• ROCK Resources

Products and services

• KING of GLORY Movie

Quantifiable outcome

• Tumaini Jipya girls' school ranked top 1.3% nationally in Tanzania (80th of 5,900+ schools)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MAF (Missionary Aviation Fellowship)coreChannel Partner/ Reseller/ DistributorPartnership for distributing KoG books and media to remote Papua New Guinea communities via aviation network. MAF helps transport and distribute physical materials to areas inaccessible by road.
• Trans World RadiocoreChannel Partner/ Reseller/ DistributorTrans World Radio broadcasts The Way of Righteousness programs internationally, including in Pakistan's Saraiki language, enabling radio evangelism across multiple countries.
• Trusted Local Partners and Community Leaders (Tanzania)coreStrategic or Co-development PartnerROCK partners with trusted local Tanzanian partners and community leaders for the Tumaini Jipya girls' school project, combining funds with local expertise for sustainable impact.
• Senegalese Translation PartnerscoreStrategic or Co-development PartnerLong-standing partnership with Wolof translators who have worked over decades on the Wolof Bible translation and radio program production (Yoonu Njub/The Way of Righteousness).
• Middle Eastern PartnerscoreChannel Partner/ Reseller/ DistributorTrusted partners in the Middle East facilitate distribution of KoG books, coloring books, and solar-powered MP3 players to displaced populations in Lebanon (750 children in 15 shelters) and believers in Iran.
• Arab Partners (MP3 Player Distribution)minorChannel Partner/ Reseller/ DistributorArab partners loaded 3,000 solar-powered MP3 players with ROCK audio and video media for Lebanese, Syrian, and Iraqi populations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gospel for Asia: Supports missionary work and produces gospel media in dozens of languages across South and Southeast Asia. Comparable in translating evangelistic materials for Hindu, Muslim, and tribal audiences.
• The JESUS Film Project: Produces multi-language gospel films (including the JESUS film in 2,000+ languages) for global evangelism and church planting. Directly comparable to ROCK's KING of GLORY movie franchise and chronological media tools distribution model.
• Biblica: Publishes and distributes Bibles and Scripture resources in 100+ languages worldwide. Comparable in religious publishing breadth and global distribution partnerships with mission agencies.
• Global Recordings Network: Distributes gospel audio content in 6,500+ languages including solar-powered and oral learner formats. Closest peer to ROCK's solar MP3 player innovation and audio-first approach for unreached populations.
• Missionary Aviation Fellowship (MAF): Aviation-based mission organization serving remote communities in 30+ countries. Already a ROCK partner for Papua New Guinea distribution — directly comparable last-mile delivery to unreached populations.
• Trans World Radio: Global Christian broadcaster reaching 190+ countries and 230+ languages with radio programming. Already a ROCK partner for The Way of Righteousness distribution — directly comparable multi-language radio evangelism model.
• Wycliffe Bible Translators: Focuses on Bible translation and literacy in minority languages worldwide. Comparable in language localization depth, missionary partnership networks, and long-cycle translation methodology referenced in ROCK's Wolof work.

Broad incumbents

• ChildFund International: International child welfare and sponsorship NGO operating in 25+ countries with community development programs. Comparable to ROCKids' holistic child-care model including the Tumaini Jipya boarding school in Tanzania.
• Samaritan's Purse: Large faith-based humanitarian organization with disaster relief, child sponsorship, and global evangelical outreach. Comparable faith-rooted dual mission model combining humanitarian projects with Christian evangelism worldwide.
• Cru (Campus Crusade for Christ): Large global Christian ministry with evangelism and discipleship tools, campus programs, and media resources. Operates broader portfolio with multi-language digital content and overseas partnerships overlapping ROCK's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kingofglorythemovie
• Xx.com/ROCK_Intl
• Facebookfacebook.com/rockintl
• LinkedInlinkedin.com/company/rock-int

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCK International