What Bysted does

Hallvarsson & Halvarsson is a Swedish strategic communications consultancy headquartered in Stockholm and Malmö, operating under the Aura Group umbrella and affiliated with the global agency networks H/Advisors, Dentons Interel, and FIPRA. The firm provides professional advisory services across eight service lines: Corporate Reporting, Sustainability Affairs, Public Affairs, Corporate Communications, Brand & Design, IR & Transactions, Insights, and a 24/7 crisis communications hotline (Krisjour). Its primary clients are large Nordic enterprises and government/public-sector entities that require integrated reporting, sustainability disclosure (CSRD), and stakeholder communications support.

The revenue model is professional services-based: the firm sells strategic communication consulting on a project basis, with senior leadership — CEO Anna Grönlund and Deputy CEO Paul Roswall — directly engaged on enterprise sales. There is no self-serve or digital distribution layer; pricing is not publicly disclosed and is negotiated per engagement. Named enterprise clients visible in case studies span defense (Saab), industrial/climate (Munters), consumer/home (DUX), and energy/utilities (Ellevio). The firm drives demand through thought-leadership channels including its annual reporting seminar, H&H Quarterly insights, and CSRD-focused articles.

The company is privately held as a subsidiary of Aura, with no disclosed external investors or funding rounds. Founded approximately two decades ago and operating from Sweden, it serves Nordic markets primarily while leveraging network memberships for cross-border mandates. Recent strategic activity has focused on targeted senior hiring (Kristian Stålberg return, Per Lodin for defense) and thought-leadership publication cadence rather than disclosed headcount or geographic expansion.

Name

Bysted

Legal name

Hallvarsson & Halvarsson

Website

https://bysted.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Hallvarsson & Halvarsson is a Swedish strategic communications consultancy under Aura Group, serving Nordic enterprises and public-sector clients with corporate reporting, sustainability/ESG, public affairs, IR, brand, and crisis communications advisory services.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Management Consulting Services (54161), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Turnaround, Restructuring & Crisis Management Consulting (BPAHACAO), Risk, Compliance & Internal Controls Consulting (BPAHACAJ)

Keywords

• Strategic communications consulting
• Corporate reporting services
• Public affairs advisory
• Sustainability communications
• Investor relations advisory

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communication Consulting: Professional services revenue from providing corporate reporting, sustainability affairs, public affairs, corporate communications, brand & design, investor relations & transactions, and insights services to corporate clients and government entities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bysted operates a strategic communications consultancy (Hallvarsson & Halvarsson) that helps Nordic corporations, government entities, and institutions build long-term trust through integrated advisory services. Core offerings include corporate reporting (annual and quarterly reports), sustainability affairs and CSRD advisory, public affairs and government relations, corporate communications strategy, brand strategy and visual identity design, investor relations and transaction communications, and a research-driven Insights practice, supported by a 24/7 crisis communications hotline (Krisjour).

Product overview

Hallvarsson & Halvarsson is a strategic communications consultancy offering a portfolio of integrated service offerings including CorporateReporting, SustainabilityAffairs, PublicAffairs, CorporateCommunications, Brand & Design, IR & Transactions, and Insights. The firm also provides a dedicated crisis communications service (Krisjour) with 24/7 availability. The company positions itself as helping clients build trust to influence, create right business conditions, and attract customers, employees, and capital. The company is part of Aura Group, H/Advisors, Dentons Interel, and FIPRA global agency networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Reporting
• Sustainability Affairs

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• AuracoreStrategic or Co-development PartnerHallvarsson & Halvarsson is part of Aura (aura.group) - described as the long-term partner for trust and growth. Aura is the parent organizational entity.
• H/AdvisorscoreStrategic or Co-development PartnerGlobal agency network affiliation providing international reach and resources for cross-border communication assignments.
• Dentons InterelcoreStrategic or Co-development PartnerGlobal agency network affiliation providing international reach and resources for cross-border communication assignments.
• FIPRAcoreStrategic or Co-development PartnerGlobal agency network affiliation providing international reach and resources for cross-border communication assignments.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cabinet Office: Cabinet Office is a Stockholm-based strategic communications consultancy offering corporate communications, public affairs, and brand work to Nordic enterprises. Directly comparable to Hallvarsson & Halvarsson in scope, customer segment, and Stockholm market positioning.
• Rud Pedersen Public Affairs: Rud Pedersen is a Nordic public affairs and strategic communications consultancy headquartered in Oslo with offices across the Nordics. Closely comparable to Hallvarsson & Halvarsson's PublicAffairs and corporate communications practices serving enterprise and government clients in the region.
• Geelmuyden Kiese: Geelmuyden Kiese is a leading Nordic strategic communications firm with offices in Norway, Sweden, and Denmark. Comparable to Hallvarsson & Halvarsson in offering corporate communications, public affairs, and crisis advisory to Nordic enterprises and public-sector clients.
• Kreab: Kreab is a Stockholm-headquartered strategic communications consultancy serving corporate, public affairs, and capital markets clients across the Nordics and globally. Directly comparable to Hallvarsson & Halvarsson in service mix (corporate reporting, public affairs, IR) and core Nordic enterprise client base.

Broad incumbents

• Brunswick Group: Brunswick Group is a global strategic communications advisory firm serving corporations on M&A, IR, crisis, and public affairs. Overlaps with Hallvarsson & Halvarsson's IR & Transactions, Crisis Communications, and Public Affairs offerings at the upper end of the market, though Brunswick operates at far greater scale and global reach.
• Edelman: Edelman is a global communications marketing firm with a strong Nordic presence. Comparable to Hallvarsson & Halvarsson across corporate communications, brand & design, public affairs, and sustainability advisory, but with materially larger scale, broader service portfolio, and global delivery capability.
• Kekst CNC: Kekst CNC is an international strategic communications consultancy advising corporates on M&A, investor relations, crisis, and public affairs. Overlaps with Hallvarsson & Halvarsson's IR & Transactions, Krisjour, and Public Affairs practices, though Kekst CNC serves a higher proportion of global cross-border mandates.
• FTI Consulting (Strategic Communications): FTI Consulting's Strategic Communications segment provides corporate communications, public affairs, and transaction-related advisory globally. Comparable to Hallvarsson & Halvarsson on crisis, IR, and public affairs work, particularly in M&A and special situations contexts.
• Hill+Knowlton Strategies: Hill+Knowlton Strategies is a global communications consultancy offering public affairs, corporate communications, and brand work. Overlaps with Hallvarsson & Halvarsson's PublicAffairs and CorporateCommunications offerings, though it operates as part of a much larger global network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bysted-ab
• Facebookfacebook.com/bystedab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bysted