Coquetel

What Coquetel does

Coquetel, legally constituted as Ediouro Publicações de Passatempos e Multimídia Ltda., is a Brazilian consumer publishing company operating the Coquetel brand of puzzle magazines, activity books, and digital games as part of Grupo Ediouro, headquartered at Av. Rio Branco, 115, Rio de Janeiro. Its core offering spans three formats: (1) printed puzzle magazines and books (Sudoku, crosswords, word searches, cryptograms, logic, brain-training, mindfulness, English-learning, and themed box sets such as Sherlock Holmes and Alice in Wonderland); (2) recurring physical subscriptions packaged as Cripto Anual, Difícil Anual, and Médio Anual, each delivering four magazines with more than 35 puzzles per package; and (3) a free-access web and mobile puzzle platform hosting Sudoku, Palavras Cruzadas, Caça Palavras, Anagrama, Torto, Pix a Pix, Numerox, and Jogo da Memória, with ranking systems, scoring, and virtual credits, plus subscriber-only premium content and a companion mobile application.

The platform is web-based, mobile-optimized, and includes a custom-magazine ('Revistas Customizadas') service. Distribution is multi-channel: newsstands and bookstores across Brazil, direct subscription via assinecoquetel.com.br, and marketplace sales via Amazon and Saraiva. Coquetel's business model combines one-time print purchases (newsstand and marketplace), recurring print subscriptions delivered weekly/monthly/semi-annually, and free/subscription online game access. The company serves a broad horizontal consumer audience — general puzzle enthusiasts, English learners, and older adults — using a content-marketing blog, email newsletter, and active social media presence for demand generation. The company is LGPD-compliant and operates as a privately held limited liability entity under Grupo Ediouro.

Name

Coquetel

Legal name

Ediouro Publicações de Passatempos e Multimídia Ltda.

Website

https://coquetel.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Coquetel is a Brazilian consumer publisher of puzzle magazines, activity books, and free/subscription web and mobile games, operating under Grupo Ediouro and distributing through Brazilian newsstands, bookstores, its own subscription portal, and online marketplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Print Magazine and Book Sales: Coquetel publishes and sells printed puzzle magazines and activity books through newsstands, bookstores, and online marketplaces. Titles include Sudoku, word searches, crosswords, cryptograms, logic challenges, English learning puzzles, and niche titles such as Sherlock Holmes puzzle boxes and The Little Prince activity books. Products are sold as one-time purchases at newsstands and via e-commerce platforms.
2. Subscription (Assinatura): Coquetel offers subscription packages (Cripto Anual, Difícil Anual, Médio Anual) delivered as physical magazines on a recurring basis. Subscriptions are available in weekly, monthly, or semi-annual plans. The subscription portal is at assinecoquetel.com.br.
3. Online Game Access: The company operates a free-to-access web platform with online games, where some content is restricted to paying subscribers. Online game access is provided as part of the subscription or as free content with registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Coquetel publishes and sells printed puzzle magazines and activity books featuring Sudoku, crosswords, word searches, and other brain-training puzzles, and operates a companion web and mobile puzzle gaming platform that delivers the same puzzle categories digitally. The company also offers subscription packages for recurring delivery of its print puzzle magazines.

Product overview

Coquetel is a Brazilian puzzle and entertainment publishing company (part of the Ediouro Group) offering a diverse portfolio of puzzle games, activity books, and publications. The core product line includes web-based puzzle games (Sudoku, Crosswords, Word Search, Anagram, Torto, Pix a Pix, Memory Game, Numerox) available through their website and mobile-optimized versions. Their print products span puzzle books at various difficulty levels, children's activity books, English learning books, brain training series, and emotional intelligence publications. The company also offers subscription packages delivering 4 magazines with over 35 puzzles per package, and themed box sets. Products are distributed through newsstands, bookstores, and direct sales via Amazon and their subscription platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Print puzzle magazines

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ravensburger: Global puzzle and games company spanning jigsaw puzzles, board games, and children's puzzles. Comparable in the consumer puzzle category, though their core product is physical games rather than periodicals.
• The New York Times Games: Subscription-based digital puzzle hub featuring crossword, Sudoku, and word games. Comparable as a digital puzzle destination with subscription monetization, though much broader in audience scale.
• Editora Globo: Major Brazilian media publisher with diversified magazine, book, and digital content operations. Comparable as a Brazilian publishing conglomerate competing for consumer reading and leisure time, though with a much broader portfolio.

Emerging players

• Lumosity: Digital brain-training platform offering puzzle-based cognitive exercises via subscription. Comparable overlap in the cognitive-wellness and brain-training use case that Coquetel addresses through its content library.
• Wordscapes (PeopleFun): Mobile-first word puzzle game with strong monetization. Comparable as a digital word-puzzle product competing for the same consumer leisure minutes and brain-training use case.

Direct peers

• Kappa Books Publishers: US publisher of puzzle magazines (Crosswords, Sudoku, Word Search) sold at newsstands and via subscription. Comparable product mix of puzzle magazines across difficulty levels and similar distribution model.
• Puzzler Media: UK-based puzzle magazine publisher producing crosswords, Sudoku, and word-game titles across print and digital. Directly comparable as a multi-puzzle-format magazine publisher with subscription and digital channels.
• Penny Press / Dell Magazines: Long-standing US puzzle periodical publisher with titles such as Easy Crosswords, Variety Puzzles, and Sudoku. Comparable as a decades-old puzzle magazine publisher with subscription and digital extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/editoracoquetel
• Facebookfacebook.com/revistascoquetel
• Instagraminstagram.com/coquetel
• LinkedInlinkedin.com/company/ediouro-publicacoes-de-lazer-e-cultura

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coquetel