Enid Eye

What Enid Eye does

Enid Eye, Inc. is a private, multidisciplinary eye care practice headquartered at 615 E Oklahoma Ave, Enid, Oklahoma, providing comprehensive ophthalmology and optometry services to patients across northwest Oklahoma. Founded in 1967 by Stan Miller M.D., the practice is staffed by three ophthalmologists and two optometrists and is the only full-time ophthalmic surgical provider in the region. Its clinical scope spans routine and medical eye exams, cataract surgery with premium intraocular lens options (toric, Symfony, PanOptix, Vivity), micro-invasive and laser glaucoma surgery, anti-VEGF intravitreal injections for wet macular degeneration and diabetic retinopathy, strabismus correction, dry eye management, and treatment of eye infections and trauma.

The practice's service architecture is built around a single integrated clinic supported by an affiliated outpatient Surgery Center of Enid (for cataract, glaucoma, eyelid, and intravitreal procedures), a full-service optical boutique featuring 17+ designer frame lines with anti-glare, scratch-resistant, and blue-light lens treatments, and a contact lens service specializing in hard-to-fit cases including toric, multifocal, gas permeable, hybrid, and scleral lenses. Monthly on-site retina and pediatric ophthalmology subspecialty consultations extend the clinical offering without requiring patient travel to Oklahoma City.

Commercially, Enid Eye operates as a direct-to-consumer regional provider with no referral requirement (unless mandated by insurance), accepts most medical and vision plans, and offers CareCredit financing for elective procedures over $300. Revenue is generated through professional services (exams, surgery), optical retail transactions, and contact lens sales. Marketing relies on the practice website, local SEO, and Facebook. Ownership is consistent with a physician-owned professional corporation, and there is no disclosed parent company, external investor, or acquisition activity.

Name

Enid Eye

Legal name

Enid Eye, Inc.

Website

https://enideye.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Enid Eye, Inc. is a private multidisciplinary ophthalmology and optometry practice in Enid, Oklahoma, founded in 1967, employing five doctors, and serving northwest Oklahoma with cataract and glaucoma surgery, disease management, contact lenses, and an optical boutique.

Ownership category

akta.pro rank

Product category

Ophthalmology and Optometry Practice

NAICS

Offices of Optometrists (62132), Offices of Optometrists (621320), Optical Goods Retailers (45613), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

akta.pro secondary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

Keywords

• Ophthalmology services
• Optometry care
• Cataract surgery
• Glaucoma treatment
• Designer eyewear

Headquarters

HQ city

Enid

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Eye Care Services: Revenue from comprehensive eye examinations, medical eye exams, and diagnostic services billed to medical insurance for disease treatment and vision insurance for routine care. The practice differentiates between routine vision exams (covered by vision plans) and medical eye exams (covered by medical insurance) for conditions like cataracts, dry eyes, and diabetes-related complications.
2. Optical/Eyewear Sales: Sale of prescription eyeglasses, sunglasses, and reading glasses from the optical boutique featuring designer frames. Revenue from frames, lenses, and lens treatments including scratch resistant, glare free, and blue-light protection lenses.
3. Contact Lens Services: Contact lens fitting, examination, and sales. Specializes in hard-to-fit contacts including toric, multifocal, soft, gas permeable, hybrid, and scleral lenses. Contact lens prescriptions and ongoing supplies.
4. Cataract and Glaucoma Surgery: Surgical procedures performed at Surgery Center of Enid. Includes cataract surgery with premium IOL options and glaucoma surgical interventions. Offers bundled payments with deductible-free surgery options through Health Choice, Zero Card, Kimpton Group and similar programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Enid Eye is a multidisciplinary ophthalmology and optometry practice providing comprehensive diagnostic, medical, and surgical eye care. Services include annual eye exams, cataract surgery with premium intraocular lenses, glaucoma management including MIGS, macular degeneration treatment, strabismus surgery, diabetic eye care, dry eye treatment, contact lens fitting (including hard-to-fit cases), and a retail optical boutique selling designer frames and lenses.

Product overview

Enid Eye is a multidisciplinary eye care practice serving northwest Oklahoma since 1967, offering a comprehensive suite of eye care services. The practice operates as a single integrated offering combining routine and medical eye exams, surgical services (cataract, glaucoma, strabismus), disease management (macular degeneration, diabetic retinopathy, dry eye), contact lens services, and an optical boutique. The core practice includes two ophthalmologists and two optometrists providing both medical and surgical eye care. Key surgical offerings include cataract surgery with premium IOL options (Symfony, PanOptix, Vivity), glaucoma management with MIGS devices (iStent, Hydrus), and strabismus correction. The optical boutique retails designer eyewear and the contact lens service specializes in difficult-to-fit patients. The practice maintains affiliations with Surgery Center of Enid for outpatient surgeries and offers pediatric and retina specialist consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Annual eye examinations evaluating overall eye health, vision acuity, refraction testing, prescription updates, and detection of eye diseases such as glaucoma, cataracts, and macular degeneration for general patients.
• Medical Eye Services Diagnosis and treatment of eye diseases and conditions including glaucoma, cataracts, diabetic eye disease, conjunctivitis, amblyopia, eye infections, eye trauma, retinal tears, and vitreous detachment.
• Cataract Surgery Surgical removal of clouded lenses with intraocular lens (IOL) replacement. Offers toric lenses for astigmatism correction and premium multifocal/extended depth of focus lenses including Symfony, PanOptix, and Vivity to reduce bifocal dependence. Performed at Surgery Center of Enid with 98% success rate in patients with otherwise healthy eyes.
• Glaucoma Management Medical and surgical management of glaucoma including pressure-lowering eye drops, selective laser trabeculoplasty, and microinvasive glaucoma surgeries (iStent, Hydrus, ab interno canaloplasty, Kahook goniotomy). Some procedures can be performed during cataract surgery.
• Macular Degeneration Treatment Treatment and monitoring of age-related macular degeneration (AMD). Dry AMD management with AREDS2 vitamin supplements; wet AMD treated with anti-VEGF intravitreal injections performed in-clinic.
• Strabismus Surgery Eye muscle surgery to correct misaligned eyes (esotropia, exotropia, hypertropia, hypotropia). Available for both children and adults, with approximately 90% effectiveness rate.
• Diabetic Eye Disease Care Screening and management of diabetic retinopathy and diabetic macular edema. Includes treatment for both nonproliferative and proliferative retinopathy, with anti-VEGF injections for managing complications.
• Dry Eye Treatment Diagnosis and treatment of dry eye disease (keratoconjunctivitis sicca). Treatment options include artificial tears, prescription medications for tear production, anti-inflammatory treatments, and punctal plug surgery.
• Contact Lens Services Contact lens fitting and prescribing for all types including soft, toric, multifocal, disposable, gas permeable, hybrid, and scleral lenses. Specializes in difficult-to-fit patients and offers colored/cosmetic contact lenses.
• Optical Boutique / Eyewear Retail optical services offering designer eyeglass frames and sunglasses from brands including Nike, Vera Bradley, Carrera, Ray-Ban, Bcbg, Takumi, Trinaturk, Ted Baker, Callaway, Juicy Couture, Lulu Guinness, Tura, Helium, Adrienne Vittadini, Flexon, Easyclip, and Ducks Unlimited. Includes ophthalmic lenses, scratch-resistant coatings, anti-glare lenses, and blue-light protection lenses.
• Eye Infection Treatment Diagnosis and treatment of eye infections including conjunctivitis (pink eye), blepharitis, vitritis, and keratitis, with appropriate antimicrobial prescriptions.
• Emergency Eye Care Emergency services for eye injuries, foreign bodies, flashes of light, sudden vision loss, blunt trauma, and eye pain. After-hours emergencies referred to St. Mary's Hospital.

Quantifiable outcome

• 98% cataract surgery success rate in patients with otherwise healthy eyes
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Surgery Center of EnidcoreStrategic or Co-development PartnerAffiliated outpatient surgery center for performing cataract surgery, glaucoma surgery, eyelid lifts, and intravitreal injections. Enid Eye provides surgical eye care through this partnership, allowing patients to receive procedures locally rather than traveling to larger metropolitan areas.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LASIKPlus: National refractive surgery chain focused primarily on LASIK and PRK. Overlaps with Enid Eye in ophthalmic surgical delivery and premium technology positioning, but specializes in refractive procedures rather than comprehensive medical/surgical eye care.
• LensCrafters: National optical retail chain owned by EssilorLuxottica offering routine eye exams, prescription eyewear, and contact lenses. Directly comparable to Enid Eye's optical boutique and routine exam streams, but lacks surgical capability and serves as a competitor for routine vision care patients.

Direct peers

• Discover Vision Centers: Kansas City-area ophthalmology group providing cataract surgery (including premium IOLs), LASIK, glaucoma treatment, and an optical shop. Closely comparable regional full-service eye care model with surgical suite access and a long-established community brand.
• Eye Centers of Florida: Florida-based regional ophthalmology group offering cataract surgery (including premium IOLs), glaucoma treatment, retina services, and an optical dispensary. Comparable full-service community ophthalmology model serving patients outside major academic medical centers.
• Virginia Eye Consultants: Hampton Roads-area ophthalmology group offering cataract surgery with premium IOLs, MIGS, oculoplastics, and an optical center. Mirrors Enid Eye's combined ophthalmology and optometry staffing, premium technology adoption, and affiliated outpatient surgery center arrangement.
• Kleiman Evangelista Eye Centers: Texas-based regional ophthalmology and optometry group providing cataract surgery, glaucoma care, LASIK, and optical retail. Comparable mid-sized regional model with surgical and optical revenue streams and a multi-location community footprint.
• Barnet Dulaney Perkins Eye Center: Multi-location ophthalmology practice based in Phoenix/Arizona offering cataract surgery, glaucoma, retina, and an optical retail line. Directly comparable comprehensive surgical-plus-medical-plus-optical model, though larger and with greater geographic spread than Enid Eye.
• Mann Eye Institute: Regional multidisciplinary ophthalmology group in Texas offering cataract surgery, LASIK, glaucoma management, and an optical boutique. Closely mirrors Enid Eye's combination of ophthalmologists and optometrists, premium IOL offerings, and regional multi-location model serving patients outside major metros.
• Minnesota Eye Consultants: Mid-sized ophthalmology specialty group in the Twin Cities offering cataract surgery with premium IOLs, glaucoma care including MIGS, corneal services, and optical retail. Comparable multidisciplinary physician mix and surgical-plus-optical revenue model, though larger scale and broader subspecialty depth.

Emerging players

• Warby Parker: Direct-to-consumer eyewear retailer expanding into telehealth-based prescription renewals and in-store eye exams. Represents a competitive threat to Enid Eye's optical boutique and routine refraction revenue, particularly for younger and price-sensitive patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/enideyedoctors
• LinkedInlinkedin.com/company/enid-eye-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enid Eye