What Futural does

Futural Oy (Finland, Y-tunnus 1935052-9) is a privately held Finnish software company founded in 2004 and headquartered in Hämeenlinna (Sibeliuksenkatu 25 B 12), with a secondary mailing presence in Tampere. The company develops a suite of business management applications — Futural ERP, Futural Society, Futural EDU, and Futural Event — built entirely on top of the open-source Odoo Community Edition ERP platform and localized for the Finnish operating environment. Odoo Community is genuinely open-source with no license fees, has 15M+ users globally, and is continuously developed by a worldwide community led by Belgian company Odoo S.A. Futural EDU includes native data transfer integrations to Finnish national Koski and eHoks databases managed under OPH (Finnish National Agency for Education) requirements.

The product portfolio addresses three distinct Finnish customer segments: small and medium-sized businesses (Futural ERP — purchases, sales, invoicing, e-commerce, warehouse, manufacturing, accounting integrations, email marketing, skills management); associations and non-profits (Futural Society — member registry, invoicing, newsletters, CRM, event management, e-commerce, websites, training management); and educational institutions (Futural EDU — student administration, training sales, stakeholder participation in student guidance). Futural Event provides a fourth adjacent offering for event planning, execution, and analytics. Revenue is generated through implementation projects, recurring support and maintenance services, and cloud server hosting — i.e., professional services plus managed-service subscription — rather than software licensing, since the underlying Odoo Community platform carries no license fees.

Go-to-market is sales-led with a direct inside-sales motion (sales line 010 281 8060, support line 010 281 8061, [email protected], [email protected]), supplemented by self-service trials for Society and EDU and demo-booking CTAs for ERP. Marketing channels include the futural.fi website, a customer-story blog, a YouTube channel, and X/Facebook social handles. Leadership comprises CEO Kirsi Hirvonen (also covering projects and sales), Development Manager Karoliina Nisula, and Sales Manager Pasi Pikkarainen. The company is privately held with no disclosed external venture capital or private equity investment, operating as a small founder-led entity (1-10 employees) with two decades of operating history focused exclusively on the Finnish domestic market.

Name

Futural

Legal name

Futural Oy

Website

https://futural.fi

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Futural Oy is a Finnish software company building localized ERP, association, student administration, and event management software on the open-source Odoo Community platform for Finnish SMBs, associations, and educational institutions.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Education ERP (Student Information, Finance, HR) (HDAEAEAI), ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Open-source ERP software
• Business management software
• Association management software
• Student information systems
• Event management software

Headquarters

HQ city

Hämeenlinna

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Odoo Community Subscription and Support Services: Service fees consist of implementation, support and maintenance services, and cloud server hosting for the Odoo Community platform. No additional license fees are charged for the open-source Odoo software itself. Futural builds and customizes the Odoo platform for Finnish customers.
2. Implementation Projects: Business model is based on implementation projects and support/maintenance services. Futural helps customers get started, provides ongoing support, and resolves complex issues as a partner.
3. Odoo Community Usage Fees: Odoo Community Edition is genuinely open-source with no license fees. Revenue is generated through service fees including implementation, support, maintenance, and cloud server hosting rather than software licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Futural develops and sells a suite of business management software products built entirely in Finland on top of the open-source Odoo Community Edition ERP platform. The product family comprises four offerings: Futural ERP (comprehensive business management for companies covering purchases, sales, invoicing, e-commerce, warehouses, manufacturing, accounting integrations, email marketing, and skills management), Futural Society (member registry and association management with invoicing, newsletters, CRM, events, e-commerce, and training management), Futural EDU (student administration with Koski and eHoks data transfers for Finnish educational institutions), and Futural Event (event planning, execution, and analysis). Revenue is generated via subscription-based cloud hosting, implementation projects, and support/maintenance services rather than software license fees.

Product overview

Futural is a suite of domestic (Finnish), scalable systems built entirely in Finland on top of the open-source Odoo Community ERP platform, optimized for the Finnish operating environment. The product family consists of four core products: Futural ERP for businesses (handling purchases, sales, invoicing, e-commerce, inventory, manufacturing, and more), Futural Society for associations (member registry, invoicing, newsletters, CRM, event management), Futural EDU for educational institutions (student administration focused on competency-based learning with Koski and eHoks integrations), and Futural Event for event management. All products share the Odoo foundation while being customized for specific vertical markets.

Differentiator

Problem solved

Functional benefit

Brands

• Futural ERP: ERP system for businesses covering purchases, sales, invoicing, e-commerce, warehouses, manufacturing, accounting integrations, email marketing, and skills management.
• Futural Society
• Futural EDU
• Futural Event

Products and services

• Futural ERP Comprehensive ERP system for businesses, handling purchases, sales, invoicing, e-commerce, inventory, manufacturing, accounting integrations, email marketing, and skills management in a single platform. Optimized for the Finnish operating environment and sold to Finnish companies that want an integrated open-source alternative to proprietary ERP suites.
• Futural Society Member registry and management system for associations, offering member databases, invoicing, newsletters and communications, CRM, event management, e-commerce, websites, and training management. Targeted at Finnish associations and non-profits that need to consolidate membership, billing, and event tooling.
• Futural EDU Modern student administration system focused on students and skills development, handling training sales, data transfer to Koski and eHoks databases required by Finnish legislation and OPH, and enabling various stakeholders to participate in student guidance. Sold to Finnish educational institutions needing statutory compliance with national student data systems.
• Futural Event Comprehensive event management system for organizing and managing events of any size, from small seminars to large conferences, including planning, execution, and analysis tools to improve participant experience. Sold to organizations running seminars, conferences, and other events that need an integrated planning and analysis platform.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Odoo S.A.coreTechnology or IntegrationOdoo S.A. is the Belgian company that leads the worldwide Odoo Community development. Futural builds its entire product family (Futural ERP, Society, EDU, Event) on top of Odoo Community Edition, which is genuinely open-source. Odoo Community has over 15 million users globally with continuous community-driven development.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Basware: Basware is a Finnish-headquartered global provider of accounts payable automation, procurement, and finance solutions. It overlaps with the invoicing and accounting integrations in Futural ERP for larger Finnish enterprises.
• Visma: Visma is a leading Nordic provider of business software including ERP, accounting, HR, and education (e.g., Wilma) for SMBs, public sector, and education. It is a much larger incumbent competing across all of Futural's verticals in Finland and the Nordics.
• Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is a global mid-market ERP suite. It competes with Futural ERP for the upper end of Finnish SMBs that want a globally backed enterprise platform with strong Office 365 integration.
• SAP Business One: SAP Business One is a global ERP suite targeted at SMBs and subsidiaries of larger enterprises. It competes with Futural ERP in Finnish mid-market accounts that prefer a globally recognized ERP brand.
• Tietoevry: Tietoevry is a major Nordic IT services and software company with broad enterprise application, ERP, and public sector offerings across the Nordics. It competes with Futural in Finnish enterprise IT and digitalization projects, especially in public sector and education.

Emerging players

• Mintly: Mintly is a Finnish Odoo partner offering ERP, e-commerce, and digitalization services to SMEs on the Odoo platform. It is an emerging direct competitor to Futural for Finnish SMB ERP and Odoo implementation projects.

Direct peers

• Wilma (Visma InSchool): Wilma / Visma InSchool is the dominant Finnish student information system used by schools and municipalities for student administration, messaging, and study records. It directly competes with Futural EDU for Finnish education customers and benefits from Visma's scale.
• Tawasta: Tawasta is/was a Finnish Odoo implementation partner; Futural's own social media handle on X (@Tawasta) suggests a historical or operational link. Tawasta-style Odoo partners compete for the same Finnish Odoo customer base as Futural.
• Netvisor: Netvisor is a Finnish cloud-based accounting and ERP platform serving SMBs, with strong adoption among Finnish accountants and small businesses. It is a direct competitor to Futural ERP in the Finnish SMB back-office market.
• Lemonsoft: Lemonsoft is a Finnish ERP and financial management software vendor serving Finnish SMBs with accounting, payroll, and ERP functionality. It directly competes with Futural ERP in the Finnish mid-market ERP segment, with comparable go-to-market and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tawasta
• YouTubeyoutube.com/channel/UC_0XRpThihlyCEMGX1TClBQ
• Facebookfacebook.com/Tawasta
• LinkedInlinkedin.com/company/futuraloy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futural