ADDER Digital Technology

Name

ADDER Digital Technology

Legal name

Adder Digital Technology Ltd

Website

https://adderdigital.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Video Surveillance Systems

NAICS

Audio and Video Equipment Manufacturing (3343)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Video Surveillance (CCTV/VMS) System Integration (BPAKAGAA)

akta.pro secondary industries

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Retail CCTV/Video Review & Evidence Support (LP-focused) (BPAKAJAE)

Keywords

• Digital CCTV systems
• Video surveillance integration
• ANPR solutions
• Facial biometric identification
• Retail loss prevention

Headquarters

HQ city

Rochford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware Sales (DVR/NVR Systems): ADDER designs and manufactures its own hardware — digital video recorders and network video recorders — which are sold as standalone or integrated units. Systems range from small 4-camera setups to large multi-hundred-camera installations.
2. Software Licensing and Integration Services: The company generates revenue through software upgrades (e.g., ADDER Retail Support as a software upgrade to existing ADDER systems), bespoke integration of the CCTV Integration Platform (CIP) into client EPOS and data systems, and customisation of hardware/software to client specifications.
3. Managed Monitoring Services: ADDER operates several Central Stations throughout the UK that are equipped to fully monitor and respond to incoming alarms from ADDER installations, providing ongoing monitoring revenue streams alongside hardware/software sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ADDER Digital Technology designs and manufactures bespoke digital CCTV products and integrated surveillance solutions, anchored by its proprietary CCTV Integration Platform (CIP) that unifies digital video with data analytics from EPOS, access control, ANPR, and biometrics. The company sells hardware DVR/NVR systems, ANPR and facial biometric modules, digital IP video walls, and vertical-specific integrations such as Tokheim Eye (fuel forecourts) and eyeTeach (education), complemented by UK-based central monitoring stations for managed alarm response.

Product overview

ADDER Digital Technology is a UK-based company that designs and manufactures the CCTV Integration Platform (CIP), a unified digital CCTV system that serves as the core technology across multiple vertical solutions. The product portfolio centers on the Digital CCTV + CIP Systems as the core platform, with specialized add-on modules including ANPR (Automatic Number Plate Recognition), Biometric Facial Recognition, and Digital IP Video Walls. The CIP technology is adapted into vertical-specific sub-brands: Tokheim Eye for fuel forecourt integration (in partnership with Tokheim/Dover Fueling Solutions) and eyeTeach for educational sector applications. All systems are designed and manufactured in-house in the UK with both hardware and software development capabilities, enabling bespoke customization and integration with existing security infrastructure and data sources.

Differentiator

Problem solved

Functional benefit

Brands

• eyeTeach: An audio/visual teaching aid for schools, colleges and universities; an adaptation of the CCTV Integration Platform (CIP) technology for non-security applications in the education sector.
• Tokheim Eye
• Analytic Retail Solution

Products and services

• Digital CCTV + CIP Systems

Quantifiable outcome

• ANPR reads vehicle number plates at speeds up to 150mph
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and supporting.

• Tokheim (Dover Fueling Solutions)flagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2013Tokheim (a Dover Fueling Solutions brand) partnered with ADDER to create Tokheim Eye — a specialised variant of ADDER's CCTV Integration Platform (CIP) engineered to integrate with Tokheim fuel controllers and Tokheim EPOS systems. This product is deployed across Tokheim's European fuel station network including motorway services and unmanned forecourts. ADDER and Metro Security were finalists for the Tokheim Eye in the Havering Innovation Business Awards 2013.
• Metro Security (GB) PlccoreChannel Partner/ Reseller/ DistributorMetro Security is a complete security solutions provider offering CCTV, Intruder, Fire, and Custom Solutions installation services. They are a key channel partner and installer for ADDER products, and co-developed the eyeTeach education sector solution with ADDER, winning the Havering Business Awards 2013 Innovation award together.
• Dahua TechnologysupportingTechnology or IntegrationADDER works alongside Dahua, a leading worldwide surveillance manufacturer, to provide fully integrated solutions combining Dahua hardware with ADDER's CCTV integration platform.
• TSG Solutions UKcoreChannel Partner/ Reseller/ DistributorTSG Solutions UK works alongside ADDER to provide fully integrated solutions for manned and unmanned petrol forecourts and quick-dispense bus depos, integrating ADDER's CCTV technology with TSG's broader service and maintenance network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nedap: Dutch technology company offering integrated security solutions including video surveillance, access control, and ANPR — directly mirroring ADDER's multi-discipline integration platform philosophy. Targets enterprise and integrator channels across Europe, similar to ADDER's UK and Tokheim-driven footprint.
• IDIS: Korean end-to-end video surveillance solution provider covering cameras, recorders, and VMS, with particular strength in retail and integrator channels in EMEA. Direct comparable to ADDER in target verticals (retail LP, fuel retail) and end-to-end solution positioning.
• Milestone Systems: Open-platform IP video management software vendor powering many enterprise CCTV installations. Competes with ADDER's CIP at the VMS layer and shares the same integrator-driven go-to-market model, making it a direct comparable for ADDER's UK enterprise and integrator base.
• Avigilon (Motorola Solutions): Enterprise video surveillance and analytics provider owned by Motorola Solutions, combining cameras, VMS, and AI analytics. Targets the same enterprise verticals (retail, fuel, education) as ADDER and offers the unified platform proposition that ADDER's CIP also pursues.
• Genetec: Developer of Security Center, a unified VMS/ACS/ALPR platform that fuses video surveillance with access control, ALPR, and analytics — closely analogous to ADDER's CCTV Integration Platform philosophy. Competes for the same enterprise and integrator customers seeking integrated security platforms.
• Axis Communications: Swedish network camera and surveillance infrastructure vendor, widely considered the enterprise/ integrator-grade reference in IP video. Targets the same security integrator channel that ADDER serves and competes for the same end-customer CCTV/NVR deployments.
• Hanwha Vision: Korean video surveillance manufacturer (formerly Wisenet) offering end-to-end camera, recording, and VMS solutions. Overlaps with ADDER in DVR/NVR hardware and integration with third-party platforms, and competes in mid-market enterprise and integrator segments.

Broad incumbents

• Dahua Technology: Global Tier-1 video surveillance manufacturer of cameras, recorders, and integrated solutions. Already a named technology/integration partner of ADDER, indicating both cooperate at the hardware level and overlap in delivering integrated surveillance solutions to enterprise and integrator customers.
• Hikvision: World's largest video surveillance equipment manufacturer offering cameras, DVR/NVR, and video management software. Operates across consumer, commercial, and enterprise segments globally — competing with ADDER in the same underlying technology stack but at vastly greater scale and price points.

Emerging players

• BriefCam: Video analytics platform focused on rapid video review, object detection, and people/vehicle counting — overlapping with ADDER's analytics ambitions in the retail and security verticals. Functions more as a software layer than a full-stack integrator, making it complementary or competitive depending on deployment model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/adderCCTV
• Facebookfacebook.com/AdderCCTV

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADDER Digital Technology